Google launches algorithm change to tackle content copying. Will it help?

Google launches algorithm change to tackle content copying. Will it help?

Summary: In a blog post last week, Matt Cutts, head of Google's Webspam team, wrote about the progress the team has made in reducing the amount of spam in search engine results. In that post, he hinted at some changes in the works to push spam levels lower, including one that affects sites that copy content from other sites, as well as those that have low levels of original content.

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TOPICS: CXO, Browser, Google
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In a blog post last week, Matt Cutts, head of Google's Webspam team, wrote about the progress the team has made in reducing the amount of spam in search engine results. In that post, he hinted at some changes in the works to push spam levels lower, including one that affects sites that copy content from other sites, as well as those that have low levels of original content.

Clearly, there's a blurry line there - or a "slippery slope," as Larry Dignan referred to it in his own post that waved some red flags over how the quality of a site would be judged.

Today, Cutts posted an update to last week's post on his own blog, announcing that that one specific change to the algorithm was approved at the team's weekly meeting and that it was launched earlier this week. In his post, Cutts explains:

This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

When you're a search engine that processes billions of searches, small percentages equal big numbers - so, for Google, this is still a pretty significant change.

But for site operators, the impact is still unknown. In dozens of comments on Cutts' blog, readers are expressing their gratefulness for the change. But others still have questions. They want to know how Google determines original content from scraped content. They're wondering what happens to the small blog that posts something first and then is followed by larger sites that have more credibility. And what happens to sites that have a legitimate "mirror" of their content?

Clearly, this is just the beginning of changes to make search results even more relevant. What the ripple effects of such changes will be, however, is still an unknown.

Topics: CXO, Browser, Google

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12 comments
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  • RE: Google launches algorithm change to tackle content copying. Will it help?

    This is a bad news for workers who want to promote their products in forum and blog, as we know they have to write tutorials taking their competitors' as references firstly such as "How to import/convert M2TS MTS to iDVD on Mac?" you can search in google to get more results.
    pennwarren
  • I think...

    ...no.
    james347
  • RE: Google launches algorithm change to tackle content copying. Will it help?

    One could also note that sites that scrape, copy or reorganize existing content compete directly with Google Search for this is pretty much what it does itself. For instance, it would be interesting to see how this affects online bookstores that reorganize content from publishers for their customers (through navigation, facets and search).
    Xavier Cazin
  • RE: Google launches algorithm change to tackle content copying. Will it help?

    They will never be able to track everything. There are tools that are state of the art, that manipulate the original content in such a way that it looks completely different from the original. For example one of them that I know of, (Traffic Booster Pro V3) it uses proxies to collect the content based on desired keywords, then it uses thesaurus to change the content, and if you desire it it can translate it to another language or pass through a chain of translations like three different languages in a row, and then post (or comment) the content in a blog that is not even hosted on the same server (remotely). No traces at all, no footprints of any kind. It works automatically or manually and it's working under wordpress as a plugin. So far all test made rank # 1- 5 on Google results according to the customers that using this tool.
    allsoft
  • This is what happens...

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  • RE: Google launches algorithm change to tackle content copying. Will it help?

    Google's new tactics is to drive more and more peoples into their circle.In fact its helping a lot of websites owners and blogger s who is depending fully on their websites

    Post:<a href="http://www.viralseoservices.com/blog/2011/01/successful-keyword-optimization-for-google-instant-with-viral-seo-services.html/? utm_source=zdnet&utm_medium=comments&utm_content=seo%2Bkws&utm_campaig
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