Google Social Search: Now integrated with Google results

Google Social Search: Now integrated with Google results

Summary: Does Google even need its own social network when it can just search and index the entire social web anyway?

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TOPICS: Google
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Google announced today that it was no longer relegating its so-called "Social Search" results to the bottom of Google search pages where they had often been lost since the feature was introduced in 2009. The results from users' social graphs, to use the Facebook term, will now be integrated with standard search results (including those displayed with Google Instant) based on their relevance to user queries.

According to a post on Google's corporate blog,

First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture [click the image to see it full-sized]:

This sort of result requires that "friends" either link their social media to their Google profiles or share media directly via the profiles (for example, via Google Buzz). However, social media shared publicly by your friends will also now appear in search results:

For example, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu...

Perhaps the most useful enhancement to the social search results, though, comes through easier, more private linking of social media accounts with either your Google profile or your Google account:

You can still connect accounts publicly on your Google profile, but now we’ve added a new option to connect accounts privately in your Google Account. (After all, you may not want everyone to know you’re @spongebobsuperfan on Twitter.) In addition, if our algorithms find a public account that might be yours (for example, because the usernames are the same), we may invite you to connect your accounts right on the search results page and in your Google Account settings.

This is all well and good, but what's the takeaway? Google has struggled to come up with any sort of reasonably competitive answer to Facebook. It hasn't happened. Google's strength, however, has always been search and managing the countless bits of data on the Web through complex algorithms. One has to ask, in fact, if Google even needs its own social platform if it can instead just index and make more useful all of the other social platforms that already exist.

Topic: Google

Christopher Dawson

About Christopher Dawson

Chris Dawson is a freelance writer, consultant, and policy advocate with 20 years of experience in education, technology, and the intersection of the two.

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12 comments
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  • Can you turn it off?

    Is this another one of those features that one gets opted-into automatically, like Buzz? I use search for SEARCH. Frankly, I'm anti-"social", when it comes to the Web.
    mistercatworks
    • RE: Google Social Search: Now integrated with Google results

      @mistercatworks@... <br><br>You are right.Intergation of social search with Search will exploit google results.Search is informative and direct, social is indirect.<br><br>Post :<a href="http://www.viralseoservices.com/blog/2011/02/affordable-seo-services-gain-competitive-advantage.html/">Affordable-Seo-Services-for-Online-Business</a>
      jaggy708
  • RE: Google Social Search: Now integrated with Google results

    Just more clutter in Google's search results. Now you can get irrelevant queries from users too.
    Loverock Davidson
  • RE: Google Social Search: Now integrated with Google results

    Google just jumped the shark!
    frankz00
  • Another miserable failure from Google

    Wow, the monkeys from Google will do anything to be like Facebook. Sorry Google but this is not cool -- it's just creepy.
    iPad-awan
  • RE: Google Social Search: Now integrated with Google results

    I agree, more junk in their search results. I am SO glad I stopped using Google.
    fredinmx2
    • RE: Google Social Search: Now integrated with Google results

      @fredinmx@...
      Bing.
      cfillinger
  • RE: Google Social Search: Now integrated with Google results

    DISLIKE
    markschu
  • RE: Google Social Search: Now integrated with Google results

    The last thing I want in my Google search results is something from Facebook or any of their ilk. I want relevant results, not social garbage.
    jimramming
  • Public unity and peace in the world

    Greetings and Good Wishes to all People of the World,

    Our website http://www.goldenduas.com is a social network site in accordance with the Declaration of Commonwealth Principles, 1971. It follows that our website ought to have been added in all the links of USA Government Websites, Commonwealth Countries in the interest of public peace, faith, security, health and wealth of mankind in the world. Besides the Commonwealth meetings like that held on 20th October 1991, other invitees like the Commonwealth Parliamentary Association and other non-governmental Commonwealth Organization have to play their full part in these objectives, in a spirit of co-operation and mutual support.

    In various parts of the Islamic countries, Christians are being killed and also Churches are burnt by the terrorists and this is against the Holy Quranic Verses 2:99, 5:82, 7:157 & 158 and also 22:40.(Quranic Verses in English are also available in www.quran.com).It is the bounden duty of the Commonwealth countries to take decisions in the interest of world peace and initiate co-operation with all other countries in the world.

    According to the Declaration of Commonwealth Principles,1971 issued in Singapore, it is declared that Commonwealth of Nations is a voluntary Associations of Independent sovereign states, each responsible for its own policies, consulting and co-operating in the common interests of their peoples and in the promotion of international understanding and world peace. Besides it is also declared that international peace and order are essential to the security and prosperity of mankind and it is also supports the United Nations and seeks to strengthen the influence for peace in the world, and its efforts to remove the causes of tension between nations.

    Globalization is not possible without society, political stability and peace.

    Further the Commonwealth declaration made on 08-12-2003 states that active participations of civil society must include women and youth and also strongly reaffirms its commitment to multilaration, international co-operation, partnership and productive working relationship between government and civil society organizations and accordingly we have established a social network under the name and style of http://www.goldenduas.com for the following reasons.

    The People of the World are very much grateful to the Commonwealth Organization for its excellent service to the World. It is your bounden duty to review and do the needful to add/uplink our website http://www.goldenduas.com in your websites and its sponsored websites also in the World in the interest of public unity and peace and to avoid famine, floods, earthquake, bomb blast, extremist activities, unemployment problem, global economic meltdown, Tsunami, Law & Order problems, climate changes and also various kinds of diseases for the following reasons



    The Islamic Governments and all other Islamic organizations in the world failed to notice that Christians are not arrogant and amongst them are priest and monks according to the Quranic verse 5: 82 .In the absence of reorganization of the above, there can be no peace between the 2 largest populations of the world. Once the Holy Quran recognized Christianity, then no Christian can criticize that Islamic community is false or that it is a satanic community. All the Muslims in the world are the followers of Our Prophets Jesus, Moses and Muhammad (peace be upon them). We have no other intention except to spread the messages to all the communities in the world posted in our website www.goldenduas.com to promote harmony, peace and security of mankind in the world. The question of converting Christians and all other communities in the world into Islam does not arise for the reason that the Holy Quran banned compulsory conversion as per Quranic verse 2:256. The Christians in the world are service minded people, who work towards peace, research, etc. to serve public in the world and as such no one should act against Christianity in the world. Please check our homepage www.goldenduas.com.

    Please cooperate and add and advertise to all Youtube video as public unity and peace in the world, social networking, USA Government Web Sites, other internet, News Papers in USA, United Nations Websites, Commonwealth Websites and its back links, websites to allow all the communities in the world to visit and download from our website www.goldenduas.com.in the interest of public peace ,humanity , jobs, business, security ,health, education, climate change and wealth of mankind in the world and oblige.

    With Kind Regards,

    Ibrahimali
    ibrahim.ali2009
  • RE: Google Social Search: Now integrated with Google results

    Aghhhhh! This is ridiculous!....now search results will be flooded with useless trivia...I am going to return to using Copernic....I will take another look at Bing (I used to prefer Google over Bing) maybe Bing has more appeal with Google crapping on itself!

    Antonia
    ProfessorFish
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