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Christopher Dawson
Home / News & Blogs / Googling Google

Google TV: How it could change things

By | March 11, 2010, 9:31pm PST

Summary: In 2005, I wrote an article that talked about the possibility of Google creating a set-top box, and how it could change the game in a lot of ways. The same is true today — set-top boxes, for the most part, are really crappy and have a ton of room for improvement. It sounds like [...]

In 2005, I wrote an article that talked about the possibility of Google creating a set-top box, and how it could change the game in a lot of ways. The same is true today — set-top boxes, for the most part, are really crappy and have a ton of room for improvement.

It sounds like Google is testing running an experiment with the Dish Network — they are testing a box, powered by Android, that makes it easy to search for shows and integrates web video content with live television content. Not only will Google technology make watching and finding content easier, it also puts Google in a great position to make their TV ads offering more valuable.

With strong partnerships with cable and satellite operators, Google could eventually make buying television ads as affordable, and contextual as web ads. Imagine logging into your Google account on your set-top box, and having relevant television commercials displayed during commercial break. It’s possible, and maybe even probable if you fast forward 3 to 5 years.

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Topics

Google Inc., Set-top Box, Set-top, Tv & Home Theater, TVs, Personal Technology, Home Entertainment, Garett Rogers

Garett Rogers has always had a deep interest in computers and the Internet, which led him to a degree in Computer Information Systems. He is currently employed as a programmer for iQmetrix.

Disclosure

Garett Rogers

Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry. He has no other formal associations with any software or hardware companies.

Biography

Garett Rogers

Garett Rogers has always had a deep interest in computers and the Internet, which led him to a degree in Computer Information Systems. He is currently employed as a programmer for iQmetrix, which specializes in retail management software designed specifically for the cellular and electronics industry.

Garett's journey into Google started with his employer asking him to "get a better rank on Google." Diving into search engine optimization sparked his curiosity for how things work and led him to create a blog dedicated to what interests him most--Google.

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Like this: Google Latitude and Google Ocean=Real-time Fishing LBS Contents
IIWmaster 22nd Mar 2010
Have you heard about Real-time Fishing LBS Contents? We have proposed this Service Model to Google over 4 years ago. Real-time Fishing LBS Contents is Location Based Service for IPTV, WiMAX, Mobile. This Service Model was created in 2002 by I&IWorld. I&IWorld's located in South Korea. As you know, there're many people enjoy fishing in the world(about 5 hundred million). I&IWorld's Real-time Fishing LBS Contents is like these.

*Main Functions*
1.The underwater topography and 3D views with fishing spots
2.Real-time fishing points tracing by GPS and angling direction guide
3.Service the real-time fishing condition about fishing place(weather, water temp, depth etc)
4.Angler Social network(such as Second Life)

Everyone knows that Google motto is, 'Don't be evil.' Is it all right? Visit http://www.koreacontent.org/weben/index.jsp, and type 'Real-time Fishing LBS Contents'. Search http://www.koreacontent.org/co/i/iiworld/index.html. If you need more information, please send your email address.
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0 Votes
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Why Not
jim.aimone@... 12th Mar 2010
This is a natural Next Step for the giant as they further their dominance of Cloud based Services. They will become the premiere Contet/Apps Aggregator out of their massive fiber linked data centers delivering Docs/VoiceIP/VideoChat/Movies/Music etc.
The are as Mr. Carr says THE BIG SWITCH.

jim A
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How about, I am paying for content, not adds!
No_Ax_to_Grind 12th Mar 2010
If I were getting my TV programming over free air I could see having it add supported, (worked for years) but when I'm chunking out $100+ a month for the content I don't want to see anyone's adds.
0 Votes
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Agreed. I use a dvr so I can skip ads
Johnny Vegas 12th Mar 2010
the only way they can make it better is to automatically skip them. I dont want to pay money up front to google just so they can make more money making watch their stupid ads
0 Votes
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I rarely watch Live TV anymore
tgschmidt 12th Mar 2010
I DVR all my shows on Dish Network & watch them at my leisure. I love the 30 second forward skip button!
0 Votes
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*ads
ccrockett@... 12th Mar 2010
adds = more
ads = advertisements
0 Votes
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where are you getting commercial free cable?
balsover 12th Mar 2010
Makes sense but you are already paying $100/month to watch ads. CNN, Fox and all of the other channels already feed you a constant stream of commercials. Google is mearly talking about replacing the ads that you already receive with ones that are targeted directly at your interests.

I my DVR for exactly this reason, I skip right over all of the commercial crap. The thing that I fear is that Google will block the fast forward button during a commercial. That would be a deal breaker for me but there are a lot of mindless sheep out there.
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RE: Google TV: How it could change things
JeffKAGAN 13th Mar 2010
Google could indeed change things. They have changed the economics of everything they touch. Google is about giving it away for free and driving customers to their ads. How will this transform the television industry? None of us know yet, but I fully expect this will be another big story. Jeff Kagan, industry analyst
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RE: Google TV: How it could change things
Joey1058 13th Mar 2010
Thirty five odd years ago, the cable industry promised commercial free television hard wired directly to everyone's TV. The cable industry also promised hundreds of channels of new and innovative programming. What the public got was maybe ninety channels of the same old crap, much of it reruns, with even more advertising than broadcast television. This was innovation???

What I see from Google is not the possibility of commercial free television, but the real opportunity of breaking the chains that the cable industry has us tied down with. The economic model of today's lifestyle has pretty much shattered the fantasy of commercial free ANYTHING! The REAL promise of a box that gets "Joe Blow's TV channel", or "Alice Smith's home economics channel", is what makes the concept of "cloud TV" so intriguing. The success of YouTube and it's like has proven that the cable model of force feeding us crap is dying.

You don't like Joe Blow, or Alice Smith? Your set is connected to the web. Soon it's only going to be your fault if you only watch crappy channels.
0 Votes
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RE: Google TV: How it could change things
famulla 13th Mar 2010
I have no idea who brought this discussion. Tell me. What is the difference between ant and elephant I will tell you? However, you simply cannot compare the ant with the money. Let me be clearer. TV gives me the news, movies, reports stories, plays. However when I want to hunt who dug up the grave of Pharaoh and why the middle light in the Taj Mahal is still magnetically stuck, I have to go to Google and search for this. I would be stupid if I start turning the TV up and down to look for the where the potatoes came first, my wife would take me to mental asylum or the TV station so she can make money after my show that makes all laugh. I thank you Firozali A.Mulla DBA
0 Votes
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Like this=> Google Latitude Google Ocean = Real-time Fishing LBS Contents
IIWmaster 22nd Mar 2010
Have you heard about Real-time Fishing LBS Contents? We have proposed this Service Model to Google over 4 years ago. Real-time Fishing LBS Contents is Location Based Service for IPTV, WiMAX, Mobile. This Service Model was created in 2002 by I&IWorld. I&IWorld's located in South Korea. As you know, there're many people enjoy fishing in the world(about 5 hundred million). I&IWorld's Real-time Fishing LBS Contents is like these.

*Main Functions*
1.The underwater topography and 3D views with fishing spots
2.Real-time fishing points tracing by GPS and angling direction guide
3.Service the real-time fishing condition about fishing place(weather, water temp, depth etc)
4.Angler Social network(such as Second Life)

Everyone knows that Google motto is, 'Don't be evil.' Is it all right? Visit http://www.koreacontent.org/weben/index.jsp, and type 'Real-time Fishing LBS Contents'. Search http://www.koreacontent.org/co/i/iiworld/index.html. If you need more information, please send your email address.
0 Votes
+ -
Like this: Google Latitude and Google Ocean=Real-time Fishing LBS Contents
IIWmaster 22nd Mar 2010
Have you heard about Real-time Fishing LBS Contents? We have proposed this Service Model to Google over 4 years ago. Real-time Fishing LBS Contents is Location Based Service for IPTV, WiMAX, Mobile. This Service Model was created in 2002 by I&IWorld. I&IWorld's located in South Korea. As you know, there're many people enjoy fishing in the world(about 5 hundred million). I&IWorld's Real-time Fishing LBS Contents is like these.

*Main Functions*
1.The underwater topography and 3D views with fishing spots
2.Real-time fishing points tracing by GPS and angling direction guide
3.Service the real-time fishing condition about fishing place(weather, water temp, depth etc)
4.Angler Social network(such as Second Life)

Everyone knows that Google motto is, 'Don't be evil.' Is it all right? Visit http://www.koreacontent.org/weben/index.jsp, and type 'Real-time Fishing LBS Contents'. Search http://www.koreacontent.org/co/i/iiworld/index.html. If you need more information, please send your email address.

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