Googling Google

Christopher Dawson, Sam Diaz and Matt Weinberger

Google's +1 extends to Web pages for one-click recommendations

By | June 1, 2011, 11:26am PDT

Summary: When Google launched the +1 button last month - its version of Facebook’s “Like” button, but in search results - I said it was incomplete without a web page version of the button. Today, Google is announcing the +1 button for web pages. It’s still a recommendation of sites, just as it was before. But now the [...]

When Google launched the +1 button last month - its version of Facebook’s “Like” button, but in search results - I said it was incomplete without a web page version of the button.

Today, Google is announcing the +1 button for web pages.

It’s still a recommendation of sites, just as it was before. But now the recommendation comes from that site, instead of a search results page. And that makes more sense. Web surfers are already accustomed to clicking icons from Web pages to recommend them on other sites, notably Facebook and Twitter. With +1, recommendations posted by you or friends are added to Google search results, too, allowing some pages in the flood of results to stand out. From Google’s blog post:

+1 is as simple on the rest of the web as it is on Google search. With a single click you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world. The next time your connections search, they could see your +1’s directly in their search results, helping them find your recommendations when they’re most useful.

Google has released the +1 button code for webmasters so they can start putting on web pages. The buttons is already on some sites - including Nordstrom, Best Buy, Mashable and the Washington Post. It can also be found on Google properties such as YouTube, Blogger and the Android Market.

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Sam has been a professional journalist for more than 20 years and has spent the last dozen years covering the tech beat. Today, he is a Silicon Valley-based writing consultant and freelance writer.

Disclosure

Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam Diaz has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post and San Jose Mercury News and Fresno Bee for more than a dozen years. He is a Silicon Valley-based writing consultant, freelancer and quoted technology expert. For more information about Sam, visit about.me/sam-diaz or www.sam-diaz.com.

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