Google's Buzz buttons: Driving adoption?

Google's Buzz buttons: Driving adoption?

Summary: Has anyone else gotten the feeling that Buzz is an application looking for a use case? A lot of people said the same thing about Wave and, while I know there are corporate and workgroup applications, I still find myself using a Twitter client, sitting with Facebook open in another tab, and simply using Gmail.

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TOPICS: Google, Browser
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Has anyone else gotten the feeling that Buzz is an application looking for a use case? A lot of people said the same thing about Wave and, while I know there are corporate and workgroup applications, I still find myself using a Twitter client, sitting with Facebook open in another tab, and simply using Gmail. I want to like Buzz, but so far, the only really compelling application of the Buzz interface that I've encountered has been Socialwok.

However, Google announced yesterday that it was looking to drive usage and ease adoption of the aggregation/communication app with Buzz This buttons. According to the Official Gmail Blog,

If you want to add Google Buzz buttons to your site, just go to buzz.google.com/stuff, configure your buttons with a couple clicks and copy a few lines of JavaScript. Paste this code where you'd like the Buzz buttons to appear and you're all set.

In my ideal world, all of the people in my various networks would use Buzz and we'd spend more time in that environment than Gmail. Mature filters would be available to sort out the noise and we'd spend our days sharing links, clips, images, thoughts, and questions. It would be like what Wave was supposed to be.

We're definitely not there yet, but utilities that make it easy for people to get content on to Buzz and encourage people to interact with it are definitely a step in the right direction.

Feel free, for example, to Buzz this particular post:

Or follow me on Buzz: Follow on Buzz

Not surprisingly, SocialWok is a launch partner with the Buzz buttons and has fully integrated the new abilities to interact with a Buzz profile into its own social business application. According to the SocialWok blog,

Socialwok is one of the first web services to implement them. Our users can now publish their status updates from Socialwok to their Google Buzz profiles in one click! This functionality will be part of our Social Media Suite enabling our uses to do social media marketing on all the major social media services on the web; Facebook, Twitter, Linkedin and now Google Buzz. Check out our previous blog post on our social media publishing capabilities

In addition to Socialwok, many media outlets will be using the Buzz buttons in the same way as they have used sharing features to allow users to post links on Twitter and Facebook:

Starting today, you'll see these buttons around the web on participating sites including: The Washington Post, The Huffington Post, Glamour, YouTube, Blogger, MySpace, GigaOM, PBS Parents, PBS NewsHour, The Next Web, TweetDeck, SocialWok, Disqus, Vinehub, and Buzzzy. Mashable and TechCrunch have updated their sites to use these new buttons too.

I think we may be on the right track here...If these buttons can generate some traction, it might be time for me to reconsider my opinion of Buzz and even see if I can get the users within my own domain to explore the service. Of course, they're teachers who are just happy that they can reliably get their email. Maybe we'll save Buzz for the fall.

Topics: Google, Browser

Christopher Dawson

About Christopher Dawson

Chris Dawson is a freelance writer, consultant, and policy advocate with 20 years of experience in education, technology, and the intersection of the two.

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11 comments
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  • Because that's just what the internet needs...

    another fricken button to clutter up websites.

    meh.
    pmcgrath@...
  • I've already seen a site or two with them.

    But the real way to drive Buzz is with Android. If they
    do a good job of having HTC and Motorola tie it into
    their social networking all in one systems then it will
    gain some steam. If they do more to tie it directly into
    the phone then it will REALLY gain steam. When I turn on
    Buzz in Google Maps on my phone there is certainly no
    shortage of Buzz's around my area. I think people are
    more interested in using it from their phone than they
    are using it as a part of gmail.
    storm14k
    • I've had it on my site for over a month

      I had a third-party version that was virtually
      identical on my site for a while now (pretty much
      since Buzz was announced), and switched to the
      official one the moment that came out. Hint: it's
      really just a link to "Share on Reader" and the
      "Follow me" button really just points to your
      Google profile.
      daengbo
  • Google's Buzz has none

    A poor me-too implementation of a service no one asked for or wanted from google. More useless buttons to clutter up sites...not evil, just worthless.
    ThePrairiePrankster
  • Adoption?

    I will not adopt a service owned by a corporation who has no regard for user privacy. Besides, Google Buzz is late to the game. No one needs 12894192847293856293487293 social sites. Facebook and Twitter work just fine.
    The one and only, Cylon Centurion
  • RE: Google's Buzz buttons: Driving adoption?

    Adopted Buzz right on the first day. Slowly i learnt
    more. Any favorite page on the web, i send it to Buzz so
    my followers can enjoy it too. I too can Email it to
    various friends. My collection is huge now !!! I learnt
    it myself. My BUZZ is my best treasure and i love it.
    armaitymistry
  • RE: Google's Buzz buttons: Driving adoption?

    Just like all the other "social" junk, a waste of time and bandwith.
    javelinsst
  • Like to have it in googletalk

    How about having a buzz tab in the google talk. No need to come to gmail all the time. Just get the buzz instantly. Something like update tab in yahoo messenger 10.
    gulshanur
  • RE: Google's Buzz buttons: Driving adoption?

    Couldn't agree more.. Buzz is an app looking for a use case. It doesn't add a single thing to our existing workflow of Twitter and FB.<br><br>I did find ONE use case though: <a href="http://support.tweetdeck.com/entries/252061/" target="_blank"><a href="http://support.tweetdeck.com/entries/252061/" target="_blank" rel="nofollow"><a href="http://support.tweetdeck.com/entries/252061/" target="_blank" rel="nofollow">http://support.tweetdeck.com/entries/252061/</a></a></a><br><BR><a href="http://www.AbdulKarmach.com">B2C / B2B Internet Marketing Blog</a>
    akarmach
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