Has anyone else gotten the feeling that Buzz is an application looking for a use case? A lot of people said the same thing about Wave and, while I know there are corporate and workgroup applications, I still find myself using a Twitter client, sitting with Facebook open in another tab, and simply using Gmail. I want to like Buzz, but so far, the only really compelling application of the Buzz interface that I've encountered has been Socialwok.
However, Google announced yesterday that it was looking to drive usage and ease adoption of the aggregation/communication app with Buzz This buttons. According to the Official Gmail Blog,
In my ideal world, all of the people in my various networks would use Buzz and we'd spend more time in that environment than Gmail. Mature filters would be available to sort out the noise and we'd spend our days sharing links, clips, images, thoughts, and questions. It would be like what Wave was supposed to be.
We're definitely not there yet, but utilities that make it easy for people to get content on to Buzz and encourage people to interact with it are definitely a step in the right direction.
Or follow me on Buzz: Follow on Buzz
Not surprisingly, SocialWok is a launch partner with the Buzz buttons and has fully integrated the new abilities to interact with a Buzz profile into its own social business application. According to the SocialWok blog,
Socialwok is one of the first web services to implement them. Our users can now publish their status updates from Socialwok to their Google Buzz profiles in one click! This functionality will be part of our Social Media Suite enabling our uses to do social media marketing on all the major social media services on the web; Facebook, Twitter, Linkedin and now Google Buzz. Check out our previous blog post on our social media publishing capabilities
In addition to Socialwok, many media outlets will be using the Buzz buttons in the same way as they have used sharing features to allow users to post links on Twitter and Facebook:
Starting today, you'll see these buttons around the web on participating sites including: The Washington Post, The Huffington Post, Glamour, YouTube, Blogger, MySpace, GigaOM, PBS Parents, PBS NewsHour, The Next Web, TweetDeck, SocialWok, Disqus, Vinehub, and Buzzzy. Mashable and TechCrunch have updated their sites to use these new buttons too.
I think we may be on the right track here...If these buttons can generate some traction, it might be time for me to reconsider my opinion of Buzz and even see if I can get the users within my own domain to explore the service. Of course, they're teachers who are just happy that they can reliably get their email. Maybe we'll save Buzz for the fall.