GoogTube on the way?

GoogTube on the way?

Summary: Google and YouTube are rumored to be in acquisition talks according to Michael Arrington of TechCrunch.  The price?

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Google and YouTube are rumored to be in acquisition talks according to Michael Arrington of TechCrunch.  The price? $1.6 to $2 billion according to his sources.

Acquiring a company that has solid technology and a huge amount of loyal users is a sound investment -- just ask someone if they saw the YouTube video of <insert anything funny here>, and they will probably say "yes" or "I'll check it out".  Google Video has a lot of the same content, but I don't see it ever becoming a replacement for YouTube -- time to acquire.

If this does happen, the investment would more than pay for itself on advertising dollars alone -- contextual video ads powered by Google will be a common occurance in the near future.  Even if they don't monitize the service right away, the users alone are worth the price.

Topic: Social Enterprise

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    opensourcepro
  • GoogTube is Google's Second Act

    Google's acquisition of YouTube is a major step forward for them and will allow them to control major content for the first time as the category-killer for that space. It is much more than selling ads. I write more about this deal here: http://breakoutperformance.blogspot.com/2006/10/welcome-back-glen-grunwald.html Thanks, Eric
    ejackson_ca