Is Google entering the social games market?

Is Google entering the social games market?

Summary: A recent job posting indicates that Google is entering the world of social browser-based video games best exemplified by time-suckers like Farmville and Mafia Wars.

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A recent job posting for a "Product Manager, Games" indicates that Google is entering the world of social browser-based video games best exemplified by time-suckers like Farmville and Mafia Wars.

The ideal candidate, Google says, will help "design strategies for game distribution and discovery, player identity, game mechanics, and more."

Essentially, it sounds like they want someone to help launch the new, so-called Games at Google initiative with titles developed in-house, as well as forge key relationships with outside developers so the new platform hits the ground running.

Google also says that for the right candidate, "Interesting and impactful decisions involving social gaming, privacy, virality, business, and technical APIs await you."

In other words, not only do they want someone who can help make good games and come up with a solid business model - Google wants someone who can help their new games avoid the kind of privacy complaints that characterized trouble-filled product debuts like Google Buzz.

The timing isn't much of a wonder, either: Google recently broke 1 billion visitors in a month, but Facebook is still surging ahead in terms of time spent on the site. And the more time you spend in Google's ecosystem, the more ads they can show you for more revenue.

The only question remaining is whether or not Games at Google will be a browser-based or Android smartphone gaming platform. But smart money is probably on some combination of the two.

Topics: CXO, Google, IT Employment

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11 comments
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  • Android Honycomb for Tablets and Google TV support gaming

    these could be the next gaming device
    swisslakes
  • RE: Is Google entering the social games market?

    I quit those "social games" a long time ago. Money wasters and I don't have enough friends who also play them.

    It would be interesting if Google created something like Steam, though. I wouldn't say this necessarily be limited to "social" games.

    "Google wants someone who can help their new games avoid the kind of privacy complaints that characterized trouble-filled product debuts like Google Buzz."

    A Google product I still don't use, and frankly neither does anybody else I know.
    CobraA1
    • social games

      @CobraA1 They eat up time I agree but they dont need to cost money unless you get suckered in by wanting to grow quickly
      cymru999
    • RE: Is Google entering the social games market?

      @CobraA1 I disagree. There is nothing more exciting in playing a game like beating a friend's score. This is probably why the casual facebook games are doing so well.
      mm71
  • Google all singing all dancing.........

    what is it with google that they want to pervade every aspect of our lives - they should concentrate on what they do best and leave the social and games market to facebook - why does every company feel the need to compete with everyone else - diversity platforms too wide and you end up with a pile of crap something like the way TV has gone.
    cymru999
    • RE: Is Google entering the social games market?

      @cymru999 Well at the moment it seem they just want to control all the media you consume.

      May be it something to do with the adverts display next to them.
      Knowles2
    • RE: Is Google entering the social games market?

      @cymru999

      They are losing money to Facebook, Google crushes competition e.g. Skyhook.
      bannedagain
  • RE: Is Google entering the social games market?

    My money on this being part of there social network layer.
    Knowles2
  • RE: Is Google entering the social games market?

    Google is just deciding it's time for some changes as social media plays a big part in sharing media.<br><br><a href="http://losebellyfatx.com" target="_blank" rel="dofollow">belly fat
    </a>
    hotboy18
  • RE: Is Google entering the social games market?

    just make some good products. the only good products i know from google are gmail and the search. rest are crap..and yes that includes android
    gunn13
  • RE: Is Google entering the social games market?

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