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Christopher Dawson

Sergey Brin: "There's nothing wrong with Windows, but... "

By | May 11, 2011, 11:47am PDT

Summary: Google co-founder Sergey Brin says that Microsoft’s model is what’s flawed and that the Chromebook strives to tackle make that experience better.

The announcement of Google’s Chromebooks is sure to be raising some eyebrows around the Microsoft campus today, but Google co-founder Sergey Brin wasn’t looking to slam the work that the folks in Redmond are doing.

During a press conference after the opening keynote at the Google I/O developer’s conference this morning, Brin answered questions about the competition with Microsoft. “I don’t think there’s anything inherently wrong with Windows,” he said. “Windows 7 has some great security features.”

This isn’t about the hardware and software, though. It’s the model, he said. The Windows model is complex and, when things get more complex, security has the potential to be compromised. Brin said:

The complexity of managing computers is torturing. It’s a flawed model fundamentally. Chromebooks are a new model. It doesn’t put the burden of managing your computer yourself. Companies that don’t use (the Google) model won’t be successful.

He also defended the Google model when asked about the putting trust in Google with this model. He said:

This model doesn’t say just trust Google. You are trusting Chrome and Chrome OS to protect you against malicious things. Beyond that, you’re using cloud based services. You can go to any web site out there. This (Google) team’s job is to make sure those sites can’t do malicious things to you. It has great functionality. You can go to Bing Web search if you want, Yahoo, any of our competitors. They don’t work any differently.

Finally, the team was questioned about the price of the new Chromebooks and why they were “so expensive.” He countered that a notebook that starts at $349 is still a good value. In a quick poll he conducted with the attendees, only one person in the room had a notebook in front of him that cost less than $500. A few more hands went up when asked who spent less than $1,000. But when he asked who spent more than $1,000, many more hands went up.

Apparently, many of us are Mac users.

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Sam has been a professional journalist for more than 20 years and has spent the last dozen years covering the tech beat. Today, he is a Silicon Valley-based writing consultant and freelance writer.

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Biography

Sam Diaz

Sam Diaz has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post and San Jose Mercury News and Fresno Bee for more than a dozen years. He is a Silicon Valley-based writing consultant, freelancer and quoted technology expert. For more information about Sam, visit about.me/sam-diaz or www.sam-diaz.com.

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RE: Sergey Brin:
termopane Updated - 18th Oct
@Knix96 It already has thousands of users
Termopane Pret
Windows 7 has way to many attack vectors to be used in the enterprise.
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RE: Sergey Brin:
Viper589 11th May 2011
@DonnieBoy

with 350 million licenses sold the enterprises dont seem to agree with you.
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RE: Sergey Brin:
itguy08 11th May 2011
@Knix96

How many of those are actually in use?

How many bought it because they felt they had no choice?

How many bought it because of being locked into Microsoft?
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@itguy08

to convert your entire company over to these and get rid of those nasty Windows machines your employer is forcing on everyone.
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RE: Sergey Brin:
Viper589 11th May 2011
@itguy08

you know what they tried selling Linux notebooks and then what happens guess what people returned them! and got comparable windows laptops instead.
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RE: Sergey Brin:
BIGELLOW 12th May 2011
@Knix96 The huge differentiator between Chromebooks... or an experiment with switching people over to Linux, and having them return everything... simply has to do with the comfort zone of people. People don't like change, especially when it involves something they are insecure about. Computer gurus are comfortable trying out any new operating system on the block... more typical computer users panic if a single shortcut icon goes missing from their desktop.

The differentiator is this: the web. When you switch someone to a Linux machine, chances are, you try to find them equivalent (but not the same) software to "simulate" their Windows experience. Since this simulation is never precise enough, the typical user panics. While Open Office is close enough to Office, it just doesn't have precisely the same buttons in the same locations, so the user panics.

However, these days, more and more people are spending more and more time on the web. Many people are now comfortable with fully web-based email clients while before, it was all about Outlook or Outlook Express. Many people are also making the switch to simple documents and spreadsheets hosted online rather than relying on Office for this. As more and more people (each at their own pace) are getting familiar with "working in the cloud" on the machines they are still comfortable with... whether it be Mac or PC... they are spending less and less time in the operating system.

For these individuals, boot up a Chromebook in front of them and as they start going to their web applications and continuing to do what they normally would do inside of a web browser, they may never even recognize the fact that they're not using a Windows machine. Fewer and fewer people are heading to the "Start menu" these days... now it's all about navigating your bookmarks.

Sure, there are those who have specific software they use and need that they won't find (yet) a cloud equivalent of. Chromebooks aren't for these people. Chromebooks are for those who can (or have already been) working primarily through web-based services.

The transition plan also allows users to use an equivalent of "Remote Desktop Connection" to use a Chromebook to connect to a remote Windows server to run Windows specific software that they cannot yet do without. Every day or every week, this list of speciality software will become more and more marginalized (like refrigerator-sized mainframes are becoming today) and you'll see more and more people switch to Chromebooks (or Chromebook-like devices) without ever blinking.
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RE: Sergey Brin:
termopane Updated - 18th Oct
@Knix96 It already has thousands of users
Termopane Pret
@DonnieBoy
mostly either an excuse, or outright joke of a statement.
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RE: Sergey Brin:
Jimster480 12th May 2011
@DonnieBoy Considering that MacOS is filled with security holes just waiting to be popped open. I wouldnt want any Mac systems in any enterprise that I was running. Security via obscurity doesn't work when your running a company that is worth making exploit software for.
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Errrrrrr
Gis Bun 7th Jun
@DonnieBoy : Here we go again with your useless comments and nothing to back it up. First. It's "too" and not "to". Second, I wonder if you know what "attack vectors" are - otherwise you would of mentioned some. Third. It is not as much as a problem with Windows 7 in the enterprise but with the perimeter network security that could be the problem [and many of those defences are using Linux]. It is the firewalls for the network which will block hackings. It is the mail filters which will remove spam and iffy attachments.
Oh. you always badmouth Microsoft - without looking at the greater picture.
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RE: Sergey Brin:
omdguy 11th May 2011
Which is why over 350 million licenses have been sold.

Go away loser, your schtick is getting old.

No one with a shred of IT cred (or commong sense) wants a browser that you can't manage as an OS, period!
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They maybe ahead in in mobile..
Mr. Dee 11th May 2011
@omdguy but they will certainly fail with this on the desktop.. The minute a few clueless users boot up one of these and realize its not Windows its gonna be 'return to sender'
Not as difficult as you make it out.
@Mr. Dee
What, do you actually believe 90% of all Enterprise users use just the internet and email?

Stop by an enterprise (or small business) and maybe you'll learn something about the businesses you so easilly dismiss.
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Contributr
RE: Sergey Brin:
sldiaz Updated - 11th May 2011
@Mr. Dee One of the points that was made at the conference today was that, increasingly, businesses are turning toward cloud services, such as Salesforce. Sure, there are some businesses that will stay Old School forever - but there's no denying that, for some business users, it's all about finding the Internet. I second what @DonnieBoy said...
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RE: Sergey Brin:
bobiroc 11th May 2011
@Donnie

I am not sure what world you live in but there is more to life in the working world than the internet and email. I would love to see schools do all their financial, student, and human resource management in the cloud with huge databases of information. I would love to see business do the same with their critical business operations. I'm sorry but Google does NOT have an app for that.
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But Sam, you view it from your needs
John Zern Updated - 11th May 2011
@Mr. Dee
here, but are you really looking at the bigger picture? We all use cloud services of one type or another, but that's one aspect of many as to what businesses need or use.

Not many companies, Google included, can live 100% in the cloud, yet that's what they're asking all of us to do.

Oh, and before you point out that "they're all using ChromeOS at Google" remember that while they ask us to connect to their cloud , they connect to their network.
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RE: Sergey Brin:
Alan Smithie Updated - 11th May 2011
@Mr. Dee

You said it, clueless users and windows.
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RE: Sergey Brin:
jessiethe3rd Updated - 11th May 2011
@DonnieBoy
I am so happy you have your pulse on the world of tech. The billions of people who own PCs are certainly just looking for the web browser. Righhht.

Some business are turning towards cloud no doubt but most are looking at a hybrid approach versus a pure cloud play.
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RE: Sergey Brin:
BIGELLOW 12th May 2011
@Mr. Dee I remember when people scoffed at the idea of electric cars (but there's nowhere to plug in... what if you're driving across the desert and you lose power?)... the idea of using smaller computers instead of refrigerator-sized mainframes (but I need POWER)... the idea of CFLs or LED-based lightbulbs (I need something more than candlelight!)... etc, etc... This transition which is taking place is no different.

People will keep saying they can't (or won't) work fully in the cloud and many will likely continue to preach this resistance to their grave, but with each new advancement of technology and with each successive generation of people, this *is* where the future is, whether you agree with it or not.
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RE: Sergey Brin:
A.Sinic 2nd Jun
@Mr. Dee
And that will happen as soon as they go to Facebook and want to upload a photo from their camera. Or print out their boarding pass. Or connect to their company VPN.
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I don't know what Mr. Brin is talking about, Windows has included Windows Updates since Windows 98 with Automatic Updates introduced in Windows XP 10 years ago, I don't have to worry about updates, they install automatically without any intervention from me. I lessen attack vectors by using the ability to customize Windows installation and remove components I am not using and the built in defenses such as ASLR, DEP, BitLocker Drive Encryption, Standard Encryption, Phishing Filter, Smart Screening, Protected Mode, IE with no Add Ons mode, MSE installed, I don't have to worry.
@Mr. Dee
Ed Bott wrote: Automatic updates are a NIGHTMARE
actually he should had said: Automatic updates on Windows are a NIGHTMARE.

So you are saying he is clueless?
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RE: Sergey Brin:
Darkninja962@... 11th May 2011
"But when he asked who spent more than $1,000, many more hands went up."

I really don't want sound like a troll, but my first thought when I read that was, "How many of those notebooks were macs?"
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Message has been deleted.
DonnieBoy Updated - 11th May 2011
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RE: Sergey Brin:
bobiroc 11th May 2011
@DonnieBoy

How would you know? It's not like you have ever been at a gathering of intelligent people.

Sorry... I will flag myself
  • Flagged
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@Darkninja962@...

Which kind of blows Brin's sales pitch out of the water: People are paying good money for both PC's and Mac laptops because they're far more then an underpowered Internet device, and the need is there.

If they could get away with a cheap laptop, thats what they would have had.

I have to laugh, maybe it would have been smarter for him not to have asked that question, because he pretty much said that "ChromeOS laptops may not be a viable option for you all." happy
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RE: Sergey Brin:
OffsideInVancouver Updated - 11th May 2011
@John Zern

That was a WTF? moment for me too, he proved that they weren't expensive compared to the competition and then proved that most people didn't buy cheap kit.

It is an interesting idea though and I do agree that existing maintenance models don't really work. I'm not sure if this is the solution but I think it's a step, well, not forwards but diagonally.
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I have to laugh
theo_durcan 12th May 2011
@John Zern
Well Ballmer also was laughing when iphone came out, very funny...
http://www.youtube.com/watch?v=nXq9NTjEdTo
"I like our strategy..." priceless
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One question for the author
John Zern Updated - 11th May 2011
In one blog he'll go on to point out that a great many of Windows laptops sold are over 1000 dollars, so Macs aren't overpriced.

Then claims today that Apparently, many of us are Mac users because most of the laptops there where over 1000 dollars.

Did he throw that in to start a deliberate flame war, or does he really think we just don't notice things like that as his other blogs in the past refute that last statement?
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RE: Sergey Brin:
bobiroc 11th May 2011
@John Zern

I think you are right. Many people have a higher end business laptop that could cost over $1000 especially when you factor in that many businesses opt for longer warranties than the standard 1 year offered by most retail laptops. Then if you want additional upgrades like the better screen, solid state drives, and other features you can get the price up there.

I just think it goes to show the knowledge level of some of these ZDNet bloggers.
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Contributr
RE: Sergey Brin:
sldiaz 11th May 2011
@John Zern I don't think I've ever argued that Macs aren't pricey. Of course they are. Sergey Brin, at this press conference, didn't make any mention of Macs. That was my own conclusion. Certainly, some Windows laptops can also exceed that $1,000 mark, too. Also, it's worth noting that there's a difference between "expensive" and "overpriced."
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RE: Sergey Brin:
bobiroc 11th May 2011
@sldiaz

Well it was a conclusion based on an assumption. I think you did it as an attempt to make a subtle jab to make people think that Macs were automatically chosen because of their status. Bad Blogger.
@sldiaz
you just assumed.

That's all I was pointing out, which is why I questioned that last line, it really wasn't needed or important to the story.
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RE: Sergey Brin:
LoverockDavidson 11th May 2011
Every time Sergey opens his mouth he hurts the company. He can't talk about security, not after chrome was just exploited yesterday. The chromebooks are pricey and limited in scope. I'll have to pass on that product.
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RE: Sergey Brin:
noagenda 11th May 2011
As an, albeit small, business consumer of desktops, laptops, etc., I am not interested in renting my hardware. That is the old Bell Telephone model of renting me my phone. Over the course of 18 months I would pay more than my average cost for hardware and be left with no equity.
I am also not remotely interested in a device that must connect to the 'cloud' to accomplish any work, regardless of whose 'cloud' I am connected to. For that reason we do not contemplate exchanging our local office applications for any version of office apps on the web ... be they MS, Apple or Google.
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Mac's in the audience
marionspd 11th May 2011
While I want to believe that everyone in the audience knew what they were doing when they bought the computer equipment they use (ha ha), most everyone who posts here knows that the vast majority of the users are clueless and way overbought (or were oversold) what they actually need or can use. So, I give no credit that most were Mac's - I can't draw any conclusion from that.
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RE: Sergey Brin:
hoaxoner 11th May 2011
While I agree that there is the need for more 'offline' features, there are some advantages to the hardware as a service model. Obviously Windows is a far more powerful system to use, but is incredibly more expensive. Throw Office Pro, security, proprietary software, etc. on top of it and each computer can get expensive. However, Windows is still the best option for an enterprise system due to the, for lack of a better term, ripeness of the system.

Obviously, the partnership with VMWare is an important one to watch, because that may lower some of the need for a number of systems within the current structure.

As for schools, especially public high schools, Chrome OS may very well be a viable option today.
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RE: Sergey Brin:
miranda97415@... 11th May 2011
I think there is getting to be a very good chance that Windows 7 might be the last Windows program I buy.
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I guess this means that we have not seen the end of Google Wave either. after the initial fanfare, consumers have rejected netbooks as a primary compute device. Trotting it back out again and saying "this time it will be better" is simply beyond the pale. "Good enough" is simply not good enough.
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Can't blame them for trying...
jessiethe3rd 11th May 2011
But claiming they are even remotely enterprise ready is just well... stupid. I guess we'll have to see if businesses put their money where Google's mouth is. If Google's past successes and failures are any indication they have a long way to go to be successful.

1.) No roadmap for corporate/enteprise users
2.) History of ideas that fail miserably in execution
3.) Over 90% of revenue is generated off ad and search - zero diversification with pipe dreams of the enterprise
4.) No enterprise class products adopted in mass
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â??Apparently, many of us are Mac users.â??
WaltFrench@... 11th May 2011
Apparently, the majority of people attending press conferences need something more than a good browser + GMail. By the job description, these are exactly the people who could make great use of a Chromebook ? twitter plus filing stories by email or blog updates ? but don't.

That might say something. The Chromebook might be great for very-low-cost situations. But once a worker's time is valuable, you don't want her limited by lack of flexibility.
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not taking in the whole picture
-Hinano- 11th May 2011
If you think of Chrome Notebooks as 'just the web' or 'just a browser', you're missing the long-term picture. It's a new model of computing and one that younger generations are increasingly comfortable with and familiar with.

Are all business and education apps available on the web so everyone can move to the cloud TODAY? no. Will they be six months from now? no. But as more apps do move to the cloud, and as hardware becomes increasingly commoditized (I can already drop my Android phone in the toilet, buy a new one, log in and not lose anything. I already lease my desktop computer rather than buying), it'll increasingly become more attractive.

Will this vision of the future come to pass? remains to be seen. I'm just glad Google is approaching it as a means to facilitate an alternative vision of computing for everyone rather than simply looking to see how they, as a company, can purely monetize it.

As far as users are concerned, if Chromebooks prove to be a viable alternative (meaning that employees can still do their job) that saves on the bottom line, CTOs and CEOs will move to it and users (and support staff) will just have to adapt.
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Google arrogance
jmeinhart 12th May 2011
Brin says: "Companies that don?t use (the Google) model won?t be successful."
one ring to rule them all? hubris anyone?
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Macs are 10% of the market. Laptops under $1000 are also by a huge margin the norm. Apple actually holds the majority share of laptops OVER $1000.

The response of reporters (or quasi-reporters) in the room clearly indicate that the majority of *reporters* own Macs.

To me, this is why there's such a huge bias towards Apple products in reporting of tech news. People are writing about what they have in front of them - the product they themselves like. And not surprisingly, they tend to hire people with similar taste and interests - reinforcing this bias.

I'm not even saying it's intentional - no big conspiracy thing... But denying that it exists seems to be trying to deny reality.
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RE: Sergey Brin:
Nate_K 12th May 2011
Google has a long way to go. Being a *nix based system like OSX this will quickly fall prey to the same problems. Needless to say Chrome PWN exploits flash, which by chance is natively part of chrome now... I would hate to see Google take on the same arrogance that plagues all Mac users. This being on the eve of Mac's upcoming malware trouble. Already by the pricing model for chrome netbooks, I see google quickly trying to match apple, overly priced for half the functionality and no ability to use the latest tech like pc users.
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Sergey's statement is like saying:
adornoe@... 12th May 2011
There's nothing wrong with a 747, but the Spirit of St Louis could get you up in the air just the same.
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Errrrr
Gis Bun 7th Jun
Google's ;logic is flawed. They spent 2+ years developing ANOTHER Linux distro. Why? Does the Linux world really need anoth one?

They claim it was created to be installed on netbooks. So how is it different when netbooks first came out and consumers didn't buy netbooks with Linux on them [a report said at one point that 80% of all returns were because of Linux was installed and the consumer didn't know and still doesn't know linux].
On top of that the netbook segment of the market is slowly dying.
So aside from geeks and techies, who will use ChromeOS?
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RE: Sergey Brin:
cleighanne Updated - 11th Oct
So Google is very much branching out their business by making Chromebooks this time. Chromebook is basically chrome running on netbook hardware.Chromebooks are replacements for based Windows Desktop and best laptops .However, I am already satisfied with what I have now and I am not likely to be moving companies anytime soon. And I also don't think they should be compared to the iPad because they are not similar in usage.

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