Googling Google

Christopher Dawson, Sam Diaz and Matt Weinberger

Some music execs see bright future for Google Music

By | September 3, 2010, 9:24pm PDT

iTunes is pretty much the place to buy music these days — cd’s seem so old school now that downloadable digital music has become so mainstream. That’s not where it ends though, as “downloadable” is already starting to seem old too.

Google is betting on the future of cloud based storage for your music library — a service Google appears to be calling your “digital locker”. As broadband internet access becomes more and more ubiquitous, local storage becomes less and less important. What do you think about a phone or music device with no storage? One day that won’t seem strange.

“Finally here’s an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform,” said a label executive who asked not to be identified. “What you’ll have is a very powerful player in the market that’s good for the music business.” — Reuters

With big players in the industry getting excited about real competition for iTunes, we’re sure to see things heat up soon.

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Topics

Garett Rogers has always had a deep interest in computers and the Internet, which led him to a degree in Computer Information Systems. He is currently employed as a programmer for iQmetrix.

Disclosure

Garett Rogers

Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry. He has no other formal associations with any software or hardware companies.

Biography

Garett Rogers

Garett Rogers has always had a deep interest in computers and the Internet, which led him to a degree in Computer Information Systems. He is currently employed as a programmer for iQmetrix, which specializes in retail management software designed specifically for the cellular and electronics industry.

Garett's journey into Google started with his employer asking him to "get a better rank on Google." Diving into search engine optimization sparked his curiosity for how things work and led him to create a blog dedicated to what interests him most--Google.

Talkback Most Recent of 21 Talkback(s)

  • I think you let the hype get to you
    Maybe for some couch potatoes and geeks who spend all their time hunched over their PCs this is okay, but Apple at least understands their demographic: people who download music and take it with them. In the car, on the airplane, running in the park, mowing the lawn. It is a total fallacy that people are "connected" all the time. The closest thing that comes to this is the smartphone that averages from a few bytes per second throughput for text messages to a few KB per second for voice calls and emails. Data rates and volumes above these numbers start to get expensive very fast. Compare this to the $2-$3 per GB cost of local flash storage and $.07 per GB for disk storage.

    "Music execs" are of course excited about non-local music content, because it means higher revenues and less chance of copying, which is better for THEM. Don't try to dress it up as some nebulous benefit for the consumer.
    ZDNet Gravatar
    terry flores
    3rd Sep 2010
  • RE: Some music execs see bright future for Google Music
    @terry flores
    You realize that people could "take their music with them" on their Android phone with an internet connection, right?
    ZDNet Gravatar
    Droid101
    7th Sep 2010
  • RE: Some music execs see bright future for Google Music
    @Droid101 I am looking forward for your next post, I will try to get the hang of it!
    Thesis Dissertation Admission Essay
    ZDNet Gravatar
    disturbforce
    21st Sep
  • RE: Some music execs see bright future for Google Music
    @Droid101 I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!
    Essay Assignments
    ZDNet Gravatar
    disturbforce
    21st Sep
  • RE: Some music execs see bright future for Google Music
    With data volume limitations on mobile phones everywhere, and the fact that people are still listening music in places where they don't have an internet connection (subways, trains, etc...), I don't think that cloud-based music will be such a big hit. It's ok if you pay a flat price and are able to access everything you want, but if you have to buy it, disk space is a lot less expensive and accessible everywhere.
    ZDNet Gravatar
    atari_z
    4th Sep 2010
  • Even with
    ubiquitous Wi-Fi, streaming music from your cloud locker is probably a total waste of bandwidth. Most people can fit their entire music collection on a tiny digital player (or will soon be able to do so).

    I would prefer to use Wi-Fi bandwidth on stuff that I cannot store locally, such as news, general browsing, TV shows/movies etc.
    ZDNet Gravatar
    Economister
    4th Sep 2010
  • Music Execs........
    Need to get off their fat behinds and do some proper work to change the perception of the public that they are just leeching layabouts who's last job was selling snake oil.

    I suggest make them work cleaning lavatories for a year to give them a dose of reality with respect to what they can charge for a download.

    Please feel free to add any occupation that you think is appropriate for a music exec.
    ZDNet Gravatar
    Alan Smithie
    4th Sep 2010
  • With the kind of bilge these execs have been promoting
    @Alan Smithie
    I suggest make them work cleaning lavatories for a year to give them a dose of reality...

    for the last 20 years, sans any melody or harmony or sophisticated hooks, and sung by "vocalists" more out of tune and off pitch than an EKG flatline (but loaded with plenty of cheesy flash and dance to disguise the fact wink ), I think cleaning lavatories for a year would be just recompense. If barely.

    Wonder how many kids can extrapolate the meaning of L*C*D* today? Then you have all that *gangstas in da hood* ghetto scratch, with its "thinking man's" tribal angst (as only flunkies and drug peddlers can deliver). What a crock of scheisse.

    Yeah I'm showing my age but so what, it's true.
    ZDNet Gravatar
    klumper
    4th Sep 2010
  • RE: Some music execs see bright future for Google Music
    @Alan Smithie

    I've never thought of that...great idea

    Just like on South Park, "Because people illegally are downloading Brittney Spears music she's going to have to wait 3 months before she has enough buy a new jet"
    ZDNet Gravatar
    skelden
    10th Sep 2010
  • Zune plus WindowsPhone offers a much better user experience
    Microsoft has the reach, resources, and wherewithal as well and also has two very important other things that google doesnt: experience in providing a great music streaming service and fantastic music/video clients for both home and mobile that completely blow itunes away. That's where Sony exec's should be focusing. Yet this still doesn't mean it's good to use this as more than a backup and extension of local storage as far as music goes. There's no reason to waste either your small 3G/4G quota or your battery on WiFi for music you can have auto sync'd locally for free...
    ZDNet Gravatar
    Johnny Vegas
    4th Sep 2010
  • How was the future?
    @Johnny Vegas
    What are you talking about? Google Music isn't even out yet, let alone Windows Phone 7, so there is nothing to compare yet.
    ZDNet Gravatar
    Zc456
    5th Sep 2010
  • RE: Some music execs see bright future for Google Music
    @Johnny Vegas I love when people praise things that aren't even out.
    ZDNet Gravatar
    Jimster480
    6th Sep 2010
  • Yeah, but how long will it be in Beta?
    Or end up like Wave or Buzz? Google has really done only a couple of things fairly well, at least on a large, commercially viable scale. Going after iTunes is a big reach, we'll see if it exceeds Google's grasp.
    ZDNet Gravatar
    matthew_maurice
    4th Sep 2010
  • I'll buy CDs and convert them into high-quality WMA VBR format.
    (VBR: Variable Bit Rate)

    I can't tell the difference between FLAC and WMA with VBR and at the highest setting, but I'd always want to have high-quality WMA/MP3/AAC files.
    ZDNet Gravatar
    Grayson Peddie
    4th Sep 2010
  • The differences exist, only it's doubtful you can hear them
    @Grayson Peddie

    With few exceptions, it's doubtful your human ears will be able to pick up the lost artifacts of files encoded to MP3 @256 and above, even when compared head to head against lossless FLAC or WMA lossy or lossless -- or dare I say, WAV and AIFF in all their fattened, bit-by-bit glory.

    YMMV against those last two master formats however.

    Beyond the source material, it's the quality of the encoder - and techniques and tricks employed - that counts for more than anything else, and not the audio format per se. Using top flight playback equipment can help differentiate the negligible nuance differences perceivable in the various formats. Classical music also favors non-compressed formats due to its more demanding dynamic range.
    ZDNet Gravatar
    klumper
    5th Sep 2010

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