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Christopher Dawson

Swiffy: Google's Flash-to-HTML5 escape hatch

By | June 29, 2011, 5:49pm PDT

Summary: Swiffy, a tool that converts most .SWF files into a more browser-friendly HTML5 format, is now available through Google Labs.

Google’s commitment to HTML5 over Adobe Flash gets taken a step further with the Google Labs release of Swiffy, a tool that converts most .SWF files into a more browser-friendly HTML5 format.

It’s not quite ready for prime time - Google’s blog entry indicates that while Swiffy works fine for most Flash animations and advertisements (oh boy), it’s going to be a while before it’s able to convert every .SWF on the web reliably.

The way it works is simple: plug the .SWF file you need converted into Swiffy, and it outputs a JSON file, rendered using SVG and “a bit” of HTML5 and CSS3. The browser interprets the object as JavaScript. They say that the converted file is almost as small as the original Flash input, and it renders better in what Google calls “modern browsers” like Google Chrome and Apple Safari.

In Swiffy’s FAQ, Google indicates that they’re not sure whether or not they’ll open source the project. And more interestingly, Google is indicating that Adobe not only knows about Swiffy - they’re happy to see any project which can bring Flash content to smaller screens.

In fact, Google and Adobe look to be collaborating on ways to have ads and animations render in HTML or Flash depending on what the system has available.

This may be looking too far ahead, but Google may just be able to undercut the most common complaint about the Apple iPhone and iPad - that they don’t run Adobe Flash - by making the difference largely transparent for end-users.

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Matthew has written about consumer and personal technology for The New York Daily News and comic book culture for ComicMix.com.

Disclosure

Matt Weinberger

Matt Weinberger has no financial investments in the companies he covers.

Biography

Matt Weinberger

Matthew also covers software as a service (SaaS), cloud computing and recurring revenue models for the IT channel at TalkinCloud.com and MSPmentor.net. He has written about consumer and personal technology for The New York Daily News and comic book culture for ComicMix.com. Matthew is a graduate of the Stony Brook University School of Journalism.
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RE: Swiffy: Google's Flash-to-HTML5 escape hatch
3shao 20th Sep
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This only works for animation and works for a very old codebase of Actionscript 2.0 which is maybe 6 or 7 years old. Most flash applications now use Actionscript 3.0.
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0 Votes
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Size Limitation
Mwendo 29th Jun
Swiffy currently does not convert SWF files larger than 512 KB.
Adobe has been making subtle moves in making Flash a HTML-5 format. After all, Flash != just the Flash Player or the SWF format, but also the Interactive Animation tool.

I expect Flash to eventually become something like Cocos2D or Unity3D, compile in another language into Javascript applications.
0 Votes
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Adobe's briar patch
Robert Hahn 30th Jun
Exactly. Adobe makes its money selling the development tools. The Flash player is an expense that Adobe would happily see go away. All they care about is that something out there be able to play the things that are created by the tools.
Flash trash on my iPhone - crap!
@Gr8Music
Right! You got it. Why should you want access to 3/4 of the internet on your little pillow sharing iphone... Steve don't want you to have it, so you don't want it... Makes sense to.... well, you.
0 Votes
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this is, doubtless the future, but I don't think we have to run out and convert anything until it works in at least the latest IE & FF
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