Kudos to Apple: they did it right this time

Kudos to Apple: they did it right this time

Summary: Well, as it turns out, Apple stepped up to the plate and did the right thing.

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TOPICS: Apple
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On Tuesday, I ran an article entitled When it comes to selling iPads, Apple is truly anti-American (and anti-disadvantaged).

It was a pretty harsh (OK, very harsh) article about Apple's policy to accept only plastic when selling iPads from their stores. It spotlighted a woman who'd saved up and then been turned away by a clerk at the Palo Alto store.

Well, as it turns out, Apple stepped up to the plate and did the right thing. First, they're changing their no-cash policy company-wide. You can buy an iPad at an Apple store with cash, as long as you sign up for an Apple account. That's reasonable.

Second, and here's where Apple actually gets my vote -- they hand-delivered a free iPad to the woman who'd been so poorly treated.

It's a story with a happy ending. On Tuesday, I accused Apple of being un-American with their practice. Today, I find myself proud of them.

Final thought to Apple: This is what we expect from you. Thanks for finally living up to what we expect from a great American company. Now, keep it up.

See also: MacRumors report on Apple's turnaround

Topic: Apple

About

David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in the History Channel special The President's Book of Secrets and is a member of the National Press Club.

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  • Thanks to Mr. Bill Gates...

    ....who seems to have fed Jobs the "magic".

    http://gizmodo.com/5541969/bill-gates-told-steve-jobs-about-the-ipad-in-2007
    Feldwebel Wolfenstool
    • Ha, I saw that and agree!!

      @Feldwebel Wolfenstool
      It is beginning to sound like an old record. MS innovates, Apple copies.
      NonZealot
      • Right....

        @NonZealot I can't help but laugh whenever you make such a blanket statement.<br><br>Lets ignore the fact that Apple had a tablet like device in the early 90's in the form of the Newton, which was the first touch screen, hand held device. Which later went on to be very powerful for its time.<br><br>At the time this was recorded, the iPhone was about to be unveiled. It had already been under development for years. So its not like Job's took Bill's idea from this to come up with the idea.<br><br>The iPad is an extension of the iPhone/iPod Touch device. Majority of the functionality is the same. Its simply larger.<br><br>Which brings us back to Bill. If what he said here was MS innovating, why is it a similar device has not been released in the last few years? Sure there are some tablets out there running windows, but these are just laptops with a reversed screen. Its not something you would ever use as an e-reader, or sit in bed and surf the web or watch a movie. Far to large and battery hungry for that.
        Stuka
      • Why do you lie about these things?

        @Stuka<br><i>which was the first touch screen, hand held device</i><br><br>It wasn't. By far. Don't lie.<br><br><i>It had already been under development for years.</i><br><br>iPhone V1 was in development for years? Yikes! How embarrassing! They cloned the Windows Mobile phone while being unable to do copy and paste, multi tasking, bluetooth, native applications, etc. etc. etc. and <b>that</b> took years to make? Wow!<br><br><i>why is it a similar device has not been released in the last few years?</i><br><br>Um, because MS would get in trouble if they released a product with an Apple logo on it. Tablets have been around for years. Get over it.

        PS Nice to see the Apple apologists are going to be [b]all[/b] over this story today! :)
        NonZealot
      • Sure....

        @NonZealot <br><br>Really, so which touch screen, hand held device was out before the first Newton was released in 1993?<br><br>Cloned Windows Mobile? You have got to be kidding. There is nothing event remotely similar about the two. Windows Mobile is a slow, clunky OS where every single phone maker has a different UI with a different look and feel. The iPhone had a standard look and feel across the board in all apps. Making it much nicer to use. If anything, Windows Phone 7 is a direct copy of the iPhone. Since the look and feel is almost identical. Oh, and it doesn't have Copy and Paste either <img border="0" src="http://www.cnet.com/i/mb/emoticons/wink.gif" alt="wink">
        Stuka
      • A history lesson for you

        @dave
        [i]Really, so which touch screen, hand held device was out before the first Newton was released in 1993?[/i]

        That you [b]truly[/b] believe the Newton was first is so embarrassing for you.

        http://en.wikipedia.org/wiki/Pen_computing#History

        [i]There is nothing event remotely similar about the two.[/i]

        True, the iPhone has a grid of icons. Wow.

        [i]If anything, Windows Phone 7 is a direct copy of the iPhone.[/i]

        Since I never made any claims that Windows Phone 7 was or was not a clone of anything, you can say anything you like about it. The majority of people who like Windows Mobile for its incredible power actually hate Windows Phone 7 because yes, they think that MS is making a [b]worse[/b] product by copying the iPhone V1's ridiculously poor implementation. That is hardly praise for the iPhone. :)
        NonZealot
      • RE: Kudos to Apple: they did it right this time

        @stuka
        You should really read up on NZ'z link before you start mouthin off. The same goes with MP3 players; all Apple does is just take products that have already been invented and put them in shiny aluminum cases. Then use the media and pop-culture to make it "the next big thing".
        tbensen@...
      • RE: Kudos to Apple: they did it right this time

        @NonZealot - Not understanding your point. iPad OS is just iPhone OS. Neither of which is as slow and unwieldy as Windows Phone/Windows Mobile/Pocket PC OS.

        Granted, MS has indeed innovated at times (Visual Studio 2010 is VERY nice to see), but not with phone/mobile OSes.
        HypnoToad72
      • RE: Kudos to Apple: they did it right this time

        @NonZealot

        Hey everybody, just ignore the troll...they feed on their own distortions and your justified reactions to their silliness.
        RealNonZealot
      • RE: Kudos to Apple: they did it right this time

        tbensen@...

        Why, to learn that NZ lies and makes things up as he goes?
        Bruizer
    • RE: Kudos to Apple: they did it right this time

      @Feldwebel Wolfenstool Some truth to that, maybe, but we have seen over the years many parallel developments, and the copying of concept is a given in such a competitive market... Chicken? Egg? Chicken omelet?
      notme403@...
    • RE: Kudos to Apple: they did it right this time

      @Feldwebel Wolfenstool Yawn I don't know why I even bother to read this blog since you all are such Steve Jobs haters. Gosh, the guys (Gates and Jobs) are BOTH men of action and VISION. As ANYONE ever read the book or seen the MOVIE the FOUNTAINHEAD? Neither man is one who compromises his ideals for 'the masses' they both LOVE what they do. HOW they go about it differs...yet they don't compromise their ideals. Also as far as "Un-American and the $" I think it is up to any organization including APPLE to decide how they choose to conduct business...Cash, credit, Paypal...Etc. "WALMART now THEY are UnAmerican....and destroying China's resources and ours at the same time...
      reslyn
  • Good For Apple

    I understand the need to "try" and prevent people purchasing one and reselling it to a different market or whatever they are trying to prevent but to alienate customers based on the preferred form of payment was a bit wrong. Glad that they saw it was affecting their potential customers and decided to listen to what their customers wanted (for a change)
    bobiroc
    • I don't understand any of it...

      @bobiroc

      Why in the world should you need to use plastic to purchase an Apple device. I'm sorry but that did it for me. In the past year I have come to dislike Apple more and more. I was ok with them and even considered a Mac purchase. But never now. They are the most ridiculous controlling company I have ever seen. I dog MS but at least they are controlling for business reasons and the business side of me can respect that. Apple just calls you stupid to your face by telling you what you will and won't ever have in your product, what you do and don't need to do and now tells you that you're beneath them if you want to save up and buy their products in cash.

      Google hit it out of the park today. Android saved markets from being controlled by one man with one company.
      storm14k
      • RE: Kudos to Apple: they did it right this time

        @storm14k
        Really? You won't ever buy an Apple product ever again because they won't take cash for an iPad at their retail store? Really?
        Get a life, dude.
        rossdav
      • It's rather simple if you're not an idiot

        @storm14k [i]"Why in the world should you need to use plastic to purchase an Apple device."[/i] so that someone doesn't come up to the counter at an Apple store with a couple grand in cash, buy four or five iPads on the last day of the US vacaction (or right before that trip back home to a country where the iPad isn't available) and then sells them there for a huge markup. Why Apple would want to do [i]that[/i] should be self-evident, but since you're clearly a little "slow on the uptake"; Apple wants to A) maximize availability here in the US B) fill the pent up demand in other markets with their own retail sales. So while this may turn you off, it's actually Apple doing what's best for them, as a company, and US customers.
        matthew_maurice
      • They do it because they can get away with it

        @storm14k
        Just look at the responses to your post. Apple has [b]no[/b] incentive to change because more than [b]any[/b] company in the world, they have a legion of zealots willing to apologize for any and all of their transgressions. The apologies go so far as to suggest that all of Apple's evil behaviors [b]are actually for your own good![/b] [i]Apple won't take cash for [b]your[/b] benefit![/i] Like I said, if you need any proof, just look at rossdav and matthew_maurice's posts.
        NonZealot
      • RE: Kudos to Apple: they did it right this time

        @matthew_maurice
        <b> Why Apple would want to do that should be self-evident, but since you're clearly a little "slow on the uptake"; Apple wants to A) maximize availability here in the US B) fill the pent up demand in other markets with their own retail sales.</b>

        I love how you lead in with an insult. Why is that necessary?

        Anyway, how do you prevent someone from legitimately buying several of your items and them reselling them abroad? By doing what they did before with a limit 2 per customer restriction. What if the person has 5 credit cards? Should they then be allowed to purchase more items?

        Your reasoning fails all over the place. The main reason being that Apple is going to accept cash when people sign up for an account.

        It was never about people shipping it elsewhere, it was always about linking the person to an Apple account.

        Please save your condescension for a stronger argument.
        PlayFair
  • RE: Kudos to Apple: they did it right this time

    They are a company that has continued to surprise people and do right by their customers. I'm very impressed Apple did that. They didn't have to, but they did.
    bahamude
    • Do right by their customers

      @bahamude
      Yeah, Apple does right by their customers after having their horrific behavior publicized on national TV and across the Internet. Wow. So proud of Apple for that.

      Hint: It should never happened in the first place. Apple gets [b]no[/b] credit for this PR stunt. All they've done is stopped the bad publicity but this is nothing to be impressed about.
      NonZealot