Six tips for getting Apple's iBooks to accept your ePub file

By | June 4, 2010, 7:08am PDT

Summary: I got the iTunes store to accept my ePub file. This article will explain in detail what I tried and what I learned.

This has been an interesting week. What was supposed to be just a weekend project turned into a week-long research project. Along the way, I got to make a bunch of new friends, learned a lot, and actually made progress.

Before I go any further, let me say that I did get the iTunes store to accept my ePub file. This article will explain in detail what I tried and what I learned.

I started the process last week, when I attempted to sign in to iTunes Connect using my iPhone developer account and found it wouldn’t work.

Read iTunes won’t let you publish books if you write software

This wasn’t a big deal-breaker. All I needed was another email address and I was in. Amazingly (for Apple), I had a signed and approved publisher contract almost immediately. By contrast it took something like three weeks for my personal iPhone contract to be approved and almost three months for my company’s application to be approved.

The next step was preparing the ePub and uploading it to the iTunes store. Everything validated, I got a big green check-mark indicating success, and yet the book didn’t appear in iTunes Connect. I tried a bunch of different ideas, ran into mostly brick walls, and then wrote about my experiences.

Read iTunes Publisher inexplicably fails to publish an iBook. Now what?

So, now you’re caught up. What followed were two days with a lot of communication. I got a surprisingly large number of email messages from other publishers and individuals who were experiencing the same problem, along with many TalkBack postings from people who also experienced similar problems.

My favorite TalkBack came from Edesw88 who got the Paranoid-Much? Award for thinking that perhaps Apple’s servers blocked the book because it has the word “Jobs” in the title. We have posted our concerns in the past about Apple’s unclear approval policy, but I’m pretty sure the book wasn’t censored for political reasons.

Aside: As many of you know, I write a lot of politics-related material. Because I’m privy to some sensitive national security and counterterrorism details outside of the media realm, I self-censor much of what I write. In terms of media organizations and companies I’ve worked with, I’ve only been censored once for all I’ve written — and that one time it was actually a polite request to not publish, rather than any sort of demand. That said, I will be self-censoring some information for this article.

In addition to being contacted by people who experienced the problem, I was also contacted by certain very knowledgeable people who gave me some very helpful hints. It felt like Christmas in June. What follows are those tips, some experiments I tried, and — later — my results.

Next: Fixing the iBooks import problem »

Topics

David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets.

Disclosure

David Gewirtz

At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides.

David is a frequent guest on TV and radio stations across America and can usually be heard or seen on-the-air at least once a week. He writes weekly commentary and analysis for CNN’s Anderson Cooper 360 and has been interviewed by Fox News, CNN, various ABC and NBC affiliates, and Canada’s Global TV. He has been a featured guest on National Public Radio and has also been featured on Voice of America, Radio Free Europe, and Radio Liberty where his commentaries on technology, industry, and emerging nations have been broadcast into 46 countries (all in their own unique translations).

David is the executive director of U.S. Strategic Perspective Institute, a nonprofit research and policy organization. He is the Cyberterrorism Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security and a special contributor to Frontline Security Magazine. He is a member of the FBI’s InfraGard program, the security partnership between the FBI and industry. David is also a member of the U.S. Naval Institute and the National Defense Industrial Association, the leading defense industry association promoting national security.

David is an advisory board member for the Technical Communications and Management Certificate program at the University of California, Berkeley extension. He is also a member of the instructional faculty at the University of California, Berkeley extension.

David’s “day job” is as publisher and editor-in-chief of ZATZ publishing, an online publisher of technical magazines. Other than than his ownership stake in Component Enterprises, Inc. (the parent company of ZATZ), David has no additional industry investments.

ZATZ has many advertisers who do, in part, provide for David’s lush income and extravagant lifestyle. Most of them are IBM and Lotus aftermarket suppliers, some of them make goodies for Microsoft Outlook, and a few make all sorts of strange mobile devices and add-on products. David has been a regular judge of the IBM Awards, but has no formal financial interest in or with IBM.

Because the ZATZ online magazines often review products, David and ZATZ are sent an overwhelming stream of unsolicited, silly, and often useless products to review. Because they’re such a pain to track and ship back, these products often wind up in a dumpster or fill up the corner of a large closet. Although David has no plans to review products in connection to his ZDNet blog, if he does do a product review, he will disclose any relationship completely in that posting.

Both through ZATZ and independently, David derives a small income through various advertising and sales relationships with Amazon.com and Google. These are minor relationships and they will not impede his willingness or ability to chastise either company should they deserve it.

David has many other business relationships, but none of them relate to anything he covers in his ZDNet blog. David does have a bit of the sales-guy bug and if he’s not doing a sales deal with someone at least once a month, he goes through withdrawal. He has a number of consulting clients, but none of them relate to anything he covers for ZDNet (and if they ever do, he will either disclose that fact, or decline to write about them).

Back in the 1980s, David held the unusual title of “Godfather” at Apple. He has written and published 40 incredibly simplistic applications for Apple’s iPhone.

Although David is forbidden to disclose the terms of his iPhone developer agreement, he isn’t drinking the Apple Kool Aid, will never be confused with a metrosexual, and feels free to mock Apple, and Apple users, any time the occasion permits, on alternate Tuesdays, or if he’s bored.

Biography

David Gewirtz

In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.

David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.

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RE: Six tips for getting Apple's iBooks to accept your ePub file
sysil 14th Jul 2010
Congratulations on getting published. Is there anywhere a less savy person could learn how to submit an ibook? Thanks
I don't remeber seeing any sharepoint article here. And many other things. Did blogger lose contact with the real world?
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... the system probably thinks it's anti-Steve propaganda.
@nix_hed - quite possibly
sad
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Top Gear!
privatejarhead 4th Jun 2010
Just made my day my friend. Love that show! Go Hamster =)
David, I had some interesting experiences with the ePub files that you posted. The one that is currently posted, which supposedly passed Apple's upload criteria, could not be processed by iTunes or Calibre. Couldn't read any of the metadata. The one you posted a few days ago was perfectly readable by Calibre and I was able to use Stanza on my iPhone which easily detected the Calibre server running on my Mac. I also tried directly adding it to my iTunes library. It was added and showed up in the Book list, with metadata visible thru "Get Info". However the cover art was not rendered and a generic book icon appeared in iTunes.

Regardless, your book is on my iPhone and nicely readable in Stanza, which was my main goal.

Thanks for this gripping saga. I suspect a sequel may be in the cards.
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Contributr
@NJSteveK

I did some follow-up testing and found that it seems to read pretty well at my end. We'll see if we get more feedback about it not working, but at this point I'm thinking (and, honestly, hoping) it's something on your side. Maybe a bad download?
I don't care for e-devices in general when reading material - eye strain. wink
@HypnoToad72
Why I do most of my electronic reading is via my Nook...
No eye strain.
Congratulations on getting published. Is there anywhere a less savy person could learn how to submit an ibook? Thanks

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