When it comes to selling iPads, Apple is truly anti-American (and anti-disadvantaged)

By | May 18, 2010, 9:27am PDT

Summary: Apple’s policy of not accepting cash is a direct slap in the face to hardworking Americans — and to our American way of life. United States legal tender is just that — legal tender.

Major update (5/20): Kudos to Apple: they did it right this time. In response to this situation, and the outcry it caused, Apple has both changed the no-cash policy described below and provided an iPad to the woman in the story. This is the Apple we want to see. –David

You know that elitist image we’ve all come to tolerate from Apple? The one where Apple products are generally upscale, luxury goods? The one where if you’re not stylish enough, svelte enough, or hip enough, Apple products aren’t for you?

Turns out it’s true.

KGO-TV in San Francisco is running an outrageous story about how an Apple Store in Palo Alto turned away a disabled woman who wanted to buy an iPad.

Her crime? She wanted to pay in cash.

Like tens of millions of Americans, she doesn’t have a credit card. Although most members of mainstream society don’t realize it, not having plastic isn’t necessarily a bad thing. It’s hard to go further in debt when you can’t charge everything.

According to KGO, a disabled woman named Diane Campbell saved up for months, simply wanting to buy an iPad so she could go online.

Once Ms. Campbell had finally saved up enough, she took her savings to the Palo Alto Apple store, with all her money in her backpack. She brought the iPad up to the counter and presented her money — and was turned away.

Apple turned away a disabled woman who wanted to use American legal tender to buy an iPad

According to KGO, who contacted Apple for comment, Apple turned her away because their policy is to only sell to people who have a credit or debit card. There are business reasons why this might make sense — for example billing for iTunes crap — but it’s completely unacceptable as a corporate policy.

This is where Apple has gone too far. Steve Jobs might have a bug up his butt about protecting Americans from porn, but apparently he couldn’t care less about disadvantaged Americans.

Apple’s policy of not accepting cash is a direct slap in the face to hardworking Americans — and to our American way of life. United States legal tender is just that — legal tender. For a major technology company to refuse payment by cash in a retail location is elitist in the worst sense of the word.

It’s also un-American.

Apple thinks it can set a standard for morality. Apple thinks it can tell us what we can and can’t read. Apple thinks it can tell us what programs we can and can’t run.

Apple is dangerous. And, as we saw in the case of Diane Campbell, Apple is becoming an out-of-control, discriminatory monster.

We can not allow Apple to continue this sort of behavior. This time, the company has gone too far.

See also Apple’s turns away iPad buyer; points to No Cash policy

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets.

Disclosure

David Gewirtz

At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides.

David is a frequent guest on TV and radio stations across America and can usually be heard or seen on-the-air at least once a week. He writes weekly commentary and analysis for CNN’s Anderson Cooper 360 and has been interviewed by Fox News, CNN, various ABC and NBC affiliates, and Canada’s Global TV. He has been a featured guest on National Public Radio and has also been featured on Voice of America, Radio Free Europe, and Radio Liberty where his commentaries on technology, industry, and emerging nations have been broadcast into 46 countries (all in their own unique translations).

David is the executive director of U.S. Strategic Perspective Institute, a nonprofit research and policy organization. He is the Cyberterrorism Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security and a special contributor to Frontline Security Magazine. He is a member of the FBI’s InfraGard program, the security partnership between the FBI and industry. David is also a member of the U.S. Naval Institute and the National Defense Industrial Association, the leading defense industry association promoting national security.

David is an advisory board member for the Technical Communications and Management Certificate program at the University of California, Berkeley extension. He is also a member of the instructional faculty at the University of California, Berkeley extension.

David’s “day job” is as publisher and editor-in-chief of ZATZ publishing, an online publisher of technical magazines. Other than than his ownership stake in Component Enterprises, Inc. (the parent company of ZATZ), David has no additional industry investments.

ZATZ has many advertisers who do, in part, provide for David’s lush income and extravagant lifestyle. Most of them are IBM and Lotus aftermarket suppliers, some of them make goodies for Microsoft Outlook, and a few make all sorts of strange mobile devices and add-on products. David has been a regular judge of the IBM Awards, but has no formal financial interest in or with IBM.

Because the ZATZ online magazines often review products, David and ZATZ are sent an overwhelming stream of unsolicited, silly, and often useless products to review. Because they’re such a pain to track and ship back, these products often wind up in a dumpster or fill up the corner of a large closet. Although David has no plans to review products in connection to his ZDNet blog, if he does do a product review, he will disclose any relationship completely in that posting.

Both through ZATZ and independently, David derives a small income through various advertising and sales relationships with Amazon.com and Google. These are minor relationships and they will not impede his willingness or ability to chastise either company should they deserve it.

David has many other business relationships, but none of them relate to anything he covers in his ZDNet blog. David does have a bit of the sales-guy bug and if he’s not doing a sales deal with someone at least once a month, he goes through withdrawal. He has a number of consulting clients, but none of them relate to anything he covers for ZDNet (and if they ever do, he will either disclose that fact, or decline to write about them).

Back in the 1980s, David held the unusual title of “Godfather” at Apple. He has written and published 40 incredibly simplistic applications for Apple’s iPhone.

Although David is forbidden to disclose the terms of his iPhone developer agreement, he isn’t drinking the Apple Kool Aid, will never be confused with a metrosexual, and feels free to mock Apple, and Apple users, any time the occasion permits, on alternate Tuesdays, or if he’s bored.

Biography

David Gewirtz

In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.

David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.

Talkback Most Recent of 308 Talkback(s)

  • Only Apple-approved customers are allowed to buy an iPad
    I'm sure that must be in the rules somewhere. If it isn't it should be.
    ZDNet Gravatar
    OS Reload
    18th May 2010
  • RE: When it comes to selling iPads, Apple is truly anti-American (and anti-
    @OS Reload
    Apple has had this policy for a number of years now. I don't think it's illegal to do so or someone would have made a fuss before this. I tend to doubt this is the first little old disabled lady who had to walk 10 miles up a hill in a blizzard to purchase an iPad or maybe it was? Still I wonder what her disability is? Technically as a diabetic I'm considered disabled but the word disabled hardly fits me.

    Pagan jim
    ZDNet Gravatar
    James Quinn
    18th May 2010
  • IANAL But actually, I believe it is illegal
    When I put an item or a product up for sale with a price that is clearly stated, that creates an implied contract for sale, at least in my state. Anyone that has meets the terms of the contract, that is supplies legal tender for the amount stated meets the terms of that contract and the contract must be honored. Refusing to do so is equivalent to breaking contract. This is a civil infraction and could be pursued legally. I doubt the lady in this case can afford an attorney, but I sincerely hope that one steps in pro bono or the ACLU helps.
    ZDNet Gravatar
    jacarter3
    18th May 2010
  • UM No.
    jacarter: read the ABC article that the author pointed to.

    "The U.S. Treasury Department says there is nothing in the law that requires companies to accept cash as payment, even though it is "legal tender." The Apple no-cash policy applies only to iPads and iPhones, although you can at least use a gift card to buy an iPhone. "
    ZDNet Gravatar
    Snooki_smoosh_smoosh
    18th May 2010
  • NO They Haven't! Policy is only for iPad!
    @James Quinn This is a new only for the iPad. It is meant to keep iPads in the U.S. Market from being sold in the Black Markets where iPad isn't being sold. There is also a limit of 2 iPads per customer right now as well!

    But limiting according to a Credit Card or Debit card is a whole lot less efficient than how most companies use a purchase limit or identity for qualifying for a purchase. Most companies simply have you pull out your State ID or Driver License and if they really want to be sticky about it, a current utility bill.

    I have 3 debit cards and 4 credit cards. Does that mean I can buy 2 iPads per card? Well actually the Debit cards are in different names, same address in shared accounts. Meaning I have both the PIN and signed access. So does that mean I can buy up to 14 iPads to sell in Europe or Asia? They sell like easy on eBay! grin

    Yet.... not only couldn't this lady buy only one in a store, but Apple is that cheap that after all this bad publicity, Steve Jobs couldn't hand deliver one to her? Give me a break. Even Microsoft and most other companies would be willing to do that just to turn Bad PR into Good PR!!!
    ZDNet Gravatar
    i2fun@...
    19th May 2010
  • common sense applies
    We have all been turned down by others just because saying
    no by them is easier or gives them selves a sense of power
    over others .Happens all the time , NO ?
    ZDNet Gravatar
    gkrwc
    19th May 2010
  • outrage
    @OS Reload
    this is the most ridiculous piece i have read here on zdnet in a long time. and that says something. the phony outrage by the apple-hating techtards here goes too far! un-american? david, are you nuts? this poison and hatred is beyond any rational boundaries. what did they do to you? insisting on quality? (something you call luxury) not selling the crap that you're used to?

    "Some traditional PC folks feel like their world is slipping away. It is."
    ZDNet Gravatar
    banned from zdnet
    18th May 2010
  • Unnn
    He said techtard huhuhu.
    ZDNet Gravatar
    Altotus
    18th May 2010
  • This Is Classic Fanboy Deflection
    Not one word that addresses the reported issue, but a complete attack on anyone who thinks apple's policy is crap.
    Also, his parting shot has nothing at all to do with the story, but attacks PC users, who have nothing at all to do with the issue at hand.
    And, this ******** will ignore every single word which explains why he, and so many (most) fanboys, are dickheads, because they boldly refuse to address the issues, and admit that apple is one hateful, criminal company. PERIOD
    ZDNet Gravatar
    Steve@...
    18th May 2010
    • Flagged
  • This Is Classic Fanboy Deflection
    @Steve@...

    "because they boldly refuse to address the issues, and admit that apple is one hateful, criminal company. PERIOD"

    Criminal? Can you prove it? I mean how do you reason with such delusional disorder? You claiming Apple is a criminal is no different from "Techtards" with their sensational blogs (we know who they are) hunting for hits. Note the same key phrases repeated in each blog to try and get an emotional rise (Un-American, Monster, Dangerous, Hitler...)

    Keep in mind this is the same person who is supposedly appreciating his iPad he bought from the same evil monster un-American of a company. Something just doesn't add up now does it?
    ZDNet Gravatar
    dave95.
    18th May 2010
  • ZDNet Gravatar
    daddymatt
    19th May 2010
  • RE: When it comes to selling iPads, Apple is truly anti-American (and anti-disadvantaged)
    @OS Reload HAHA! I SO agree! I use a PC and can't wait to get my hands on an Apple all this site does is try to seek and destroy Apple at any change it gets. The more this site and the bloggers squealed the more interest I took in Apple she probably can't buy anything online through Microsoft either...oh and Dell etc. aren't all THEIR parts made in ASIA? Spare me this boredom. I am disabled, broke, use a PC and have been raked over by Microsoft by tons of Virus protection software that I have to buy...Windows 7 upgrade that I could use on ONE computer and have paid DEARLY my local computer repair dude...is THAT justice? OH, well...
    ZDNet Gravatar
    reslyn
    18th May 2010
  • RE: When it comes to selling iPads, Apple is truly anti-American (and anti-disadvantaged)
    Don't want a virus on Windows? Just don't open that email from B1ll Gaetes4339. Haven't had a virus on Windows in years...
    ZDNet Gravatar
    CKestral
    18th May 2010
  • RE: When it comes to selling iPads, Apple is truly anti-American (and anti-disadvantaged)
    @OS Reload - If you don't have a credit card or debit card to open an iTunes account you don't get an iPad. Apple only wants to deal with those who are willing to pay, pay, pay and keep on paying.
    ZDNet Gravatar
    Keywalker4God
    18th May 2010
  • RE: When it comes to selling iPads, Apple is truly anti-American (and anti-
    @Keywalker4God Rubbish. Apple doesn't allow cash purchases because they are trying to enforce their limits on bulk purchasing of the products by people who then re-sell them internationally in markets where the products have not yet been released.
    ZDNet Gravatar
    dbabbage
    18th May 2010

Talkback - Tell Us What You Think

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources