Why Amazon is winning online retail and should fold on this silly sales tax fight

By | July 18, 2011, 5:00am PDT

Summary: Rather than fighting it out on a state-by-state basis, Amazon needs to man-up and do what’s right. Our IT jobs are at stake.

Dollar sign image courtesy Flickr user mikeporesky. Jeff Bezos image courtesy Amazon. Jerry Brown image courtesy State of California.

I am not your typical consumer. I don’t normally buy very much. Every few years, I’ll replace my suit and about twice a decade, my wife will decide my T-shirts are too ratty and she’ll replace them. I do buy some consumer electronics and computer parts, but I generally buy from Amazon or Newegg, and that’s about it.

But that’s changed recently.

Two projects have required me to do a lot of purchasing. We’re renovating our new house, so there’s a lot of house-related items we’ve needed to buy, from shelving systems to hot water heater expansion tanks. I’m also building a studio for the radio programs and TV work I do, so that’s necessitated buying a lot of custom lighting and sound management gear.

This has forced me to expand beyond the soft, warm, immediate gratification comfort of Amazon Prime. For those of you not familiar with it, Amazon Prime is a service you pay $80 a year for, and it gets you free two-day shipping or $3.99 overnight shipping. Not everything on Amazon is Prime eligible, but most of what my wife and I have bought has been.

The free shipping is a huge deal. We recently bought a headboard that, alone, would have cost over a hundred bucks to ship. With Amazon Prime, shipping was free. We often buy from Amazon first, before even checking with the local stores, because if Amazon has it, we don’t have to take the time to go to the local store. Since it’s free shipping, unless we need something perishable or now, Prime is the more optimal experience.

The other compelling advantage of Amazon is something I hadn’t really grokked until this round of project purchases. Amazon ships things to you when you order them. You generally know that if you order something, it’ll either be there tomorrow or the day after.

This, alone, is blowing away the other online retailers. I have been shocked at how long it takes to get products I’ve ordered from other places online. I ordered a set of cheap HDMI cables from a company who’s entire business is HDMI cables, and it took a week for them to process the order, before they even began the pick-pack-ship process.

I ordered a set of wire shelves from a company who’s primary business is selling wire shelves, and they can’t tell you either the status of your order or when you’ll get it. Generally, it takes about two-to-three weeks, but you never really know. Plus, the shipping costs are off the charts.

I ordered some studio equipment from a well-known online retailer in New York. Even though their Web site said everything was in stock, by the time they processed my order four days later, a few of the items were no longer in stock. They had no mechanism to cancel only part of the order, so I’m still waiting on a few items. The guy I talked to said they might arrive next week.

You can see why Amazon Prime is so compelling.

It’s now a default behavior for me to check if the product is sold and shipped by Amazon, before ordering anywhere else. It’s not really a price issue. I don’t mind spending five bucks more. I don’t even mind (as much) spending on shipping — although that can add up. What I mind is that many of Amazon’s competitors are taking days or even weeks to simply enter their order into their shipping system, and that’s before the wait for the shipping.

So, not only am I paying a lot more for the shipping, I’m waiting days to weeks for the privilege.

And this is why Amazon’s affiliate tax battle with the states is so silly.

First, let’s be clear: the states are all hurting. They’re not getting the financial help from the federal government they really need to provide basic services, and revenues from both income taxes and sales taxes are down. It’s not just the economy, but Amazon and other online retailers are changing purchasing patterns and more and more people are like me. We prefer the convenience and practicality of ordering online rather than trying to get to a local store.

See also: RIP: Borders Books

Because the states are so hungry, because they see Amazon as the bad guy for many of their tax revenue problems, they’re not going to give up. They see Amazon as stealing money from their states, money they need to provide services.

It may not happen this year, but it’s inevitable. Amazon is going to lose this war. Too much is at stake in each of the states, and the feds aren’t going to help. If Amazon goes to the federal government for a get-out-of-taxes free card, the feds will eventually figure out that if Amazon doesn’t provide tax revenue to the states, the U.S. Treasury will have to make up the difference.

Our congress critters may be childish and generally useless, but they do understand that it’s better for their careers to let the states raise taxes than to let their records show they raised taxes just to pay them out to the states.

Given that this is undoubtedly a lost cause for Amazon, and given that Amazon already has so many structural advantages (like shipping within, you know, a week) over their competitors, it’s time for Amazon to bite the bullet (and us, too) and pay sales tax.

Rather than fighting it out on a state-by-state basis, and yanking on the incomes of their affiliates while they’re doing it, Amazon needs to man-up and do what’s right.

None of us like taxes, but we do like roads, police, fire protection, and public schools. Those services don’t come for free.

By the way, if states don’t get enough revenue from sales tax, one way they’re able to save money is outsourcing jobs. Our IT jobs.

See also: Amazon Drops California In Growing E-Commerce Affiliate Tax Law War

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets.

Disclosure

David Gewirtz

At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides.

David is a frequent guest on TV and radio stations across America and can usually be heard or seen on-the-air at least once a week. He writes weekly commentary and analysis for CNN’s Anderson Cooper 360 and has been interviewed by Fox News, CNN, various ABC and NBC affiliates, and Canada’s Global TV. He has been a featured guest on National Public Radio and has also been featured on Voice of America, Radio Free Europe, and Radio Liberty where his commentaries on technology, industry, and emerging nations have been broadcast into 46 countries (all in their own unique translations).

David is the executive director of U.S. Strategic Perspective Institute, a nonprofit research and policy organization. He is the Cyberterrorism Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security and a special contributor to Frontline Security Magazine. He is a member of the FBI’s InfraGard program, the security partnership between the FBI and industry. David is also a member of the U.S. Naval Institute and the National Defense Industrial Association, the leading defense industry association promoting national security.

David is an advisory board member for the Technical Communications and Management Certificate program at the University of California, Berkeley extension. He is also a member of the instructional faculty at the University of California, Berkeley extension.

David’s “day job” is as publisher and editor-in-chief of ZATZ publishing, an online publisher of technical magazines. Other than than his ownership stake in Component Enterprises, Inc. (the parent company of ZATZ), David has no additional industry investments.

ZATZ has many advertisers who do, in part, provide for David’s lush income and extravagant lifestyle. Most of them are IBM and Lotus aftermarket suppliers, some of them make goodies for Microsoft Outlook, and a few make all sorts of strange mobile devices and add-on products. David has been a regular judge of the IBM Awards, but has no formal financial interest in or with IBM.

Because the ZATZ online magazines often review products, David and ZATZ are sent an overwhelming stream of unsolicited, silly, and often useless products to review. Because they’re such a pain to track and ship back, these products often wind up in a dumpster or fill up the corner of a large closet. Although David has no plans to review products in connection to his ZDNet blog, if he does do a product review, he will disclose any relationship completely in that posting.

Both through ZATZ and independently, David derives a small income through various advertising and sales relationships with Amazon.com and Google. These are minor relationships and they will not impede his willingness or ability to chastise either company should they deserve it.

David has many other business relationships, but none of them relate to anything he covers in his ZDNet blog. David does have a bit of the sales-guy bug and if he’s not doing a sales deal with someone at least once a month, he goes through withdrawal. He has a number of consulting clients, but none of them relate to anything he covers for ZDNet (and if they ever do, he will either disclose that fact, or decline to write about them).

Back in the 1980s, David held the unusual title of “Godfather” at Apple. He has written and published 40 incredibly simplistic applications for Apple’s iPhone.

Although David is forbidden to disclose the terms of his iPhone developer agreement, he isn’t drinking the Apple Kool Aid, will never be confused with a metrosexual, and feels free to mock Apple, and Apple users, any time the occasion permits, on alternate Tuesdays, or if he’s bored.

Biography

David Gewirtz

In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.

David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.

Talkback Most Recent of 125 Talkback(s)

  • It's not Amazon's battle, it's the consumer who has to pay.
    Sales tax is one of the most regressive forms of tax, disproportionately affecting lower income consumers. Should Amazon "lose the battle" then the money comes out of our pockets, not theirs. If the states want to increase their tax revenues, they have a simple mechanism to do it: raise tax rates, then deal with the political consequences. They have chosen to avoid this and look for ways to "hide" the tax increase.

    As for the Fed "get-out-of-taxes" card, it has already been played by the Supreme Court. The states may whine and try to circumvent the decision, but they run a real risk of being overruled once again in court. You paint the picture of an inevitable loss by Amazon and interstate retailers that has little basis in fact.

    If the states want an interstate tax system, they have to go to the US Congress to get it, plain and simple. And given the conditions on Capitol Hill, they already know that is not going to get them what they want.
    ZDNet Gravatar
    terry flores
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @terry flores
    Amazon gets the benefit of a nearly 10% discount compared to the retail store up the street hiring your neighbors.

    In California, there is a use tax. If I buy something from Amazon and I do not pay sales tax, I need to report the purchase and pay the 9.75% (LA) to the state when I file my income taxes.

    Now, I'm paying attention to this and reporting everything, so I'm not saving any money for Amazon not charging me sales tax.

    Amazon's only cost for collecting and paying sales tax is the administrative cost of figuring and applying the correct rate and filing correctly. Because they collect today and would pay about the 20th or 31st of the next month, they could get interest float.

    Near as I can tell, the only reason Amazon wants to be sales tax free is so they have a price advantage over the brick and mortars, a price advantage that exists only because buyers don't understand the tax laws or are cheating.
    ZDNet Gravatar
    DannyO_0x98
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @DannyO_0x98
    The people demand there should be no more tax hikes!
    This is what voters chose in 2010 and will demand again in2012.
    We are taxed enough and the states should better eliminate sales tax altogether.
    ZDNet Gravatar
    Linux Geek
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @Linux Geek

    Taxed enough?! See that's the problem with this country. People want to take and take and take but when it's time to pay, they complain to no end. We have lower tax rates now then back in the 50's. Stop giving tax cuts (which is tax spending) to the rich!
    ZDNet Gravatar
    jmiller1978
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @DannyO_0x98 Amazon also has to charge (or include) shipping costs that are not part of a local purchase. The two balance each other out. Local retailers are not looking for a "fair deal", they are looking for any advantage they can find against a retail model that has outpaced theirs in terms of profit and viability. And it isn't new, mail-order retailing has existed for over a century. But the internet has brought speed, convenience and variety to an industry that had been growing moribund.

    Most importantly, it has brought a level of information to consumers that has undercut the basic tenets of retail merchandising. Retailers have long relied on ignorant consumers who could be distracted by flashy promotions and displays and drive impulse purchases. Now that consumers can educate themselves and shop in a much larger market, there are many traditional retailers who are just not competitive anymore, and deserve to fade away.
    ZDNet Gravatar
    terry flores
    18th Jul
  • LinuxGeek should foad.
    @Linux Geek: "The people" are stupid. "The people" would want to enjoy public education, parks, high quality water, and would like to pay 0$ for that. That isn't realistic.
    ZDNet Gravatar
    snoop0x7b
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @DannyO_0x98 Actually the cost to Amazon is huge much like any other business. Application of sales tax is one of the most complex financial activities in the retail business. For a company like Amazon it is a huge expense. Why? Let me give you a few examples:

    1 - at random intervals and on random dates different states come up with sales tax holidays...who is to program Amazon software for that?
    2 - in some states there is no sales tax...who is to program Amazon software for that?
    3 - in a given state, different rates apply to different products...say New Jersey has no sales tax on clothing, but has sales tax on nails...who is to program Amazon software for that?
    4 - in some states, same products but different type gets different rates...example...in North Caroline, cable above certain gauge has lower sales tax than cable below that gauge...who is to program Amazon systems for that?

    This is just a short list from someone who had to deal with sales tax issues in enterprise systems before. What the states want is some more cashflow and the same government waste looking for the tax dollars also is not sensitive one single molecule to the cost it takes to accurately calculate, collect and deposit sales tax.
    ZDNet Gravatar
    mikies
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @DannyO_0x98 I'm betting you're one of the VERY few in California paying that 10%.
    ZDNet Gravatar
    blueskip
    19th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @Linux Geek No this isn't what the majority of voters chose. The so called elected officials you speak of are all for giving tax breaks to the rich and screwing the middle class over. I've seen the tea baggers. They aren't getting it on basic math.
    ZDNet Gravatar
    blueskip
    19th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @jmiller1978. Before you start increasing the tax on the "rich", start collecting taxes from the illegals. In 2009, the neighboring county started cracking down on illegals. Nearly 2000 of them dropped out of their county school and into the county schools where I live.

    The published school budget broke it down to $13K/student. Or $26M increase because of the illegal migration. For every $3 spent on textbooks, we - the legal taxpayers - are 'privledged' to spend $8 on translation services and ESOL instruction.

    And frankly, I'm fed up with having to spend and spend and spend to pay for people who are not paying into the system! The county Government has ignored the problem for so long, even county Government workers were arrested as part of an INS/ICE sting.
    ZDNet Gravatar
    SoccerDad#2
    20th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @terry flores

    "Sales tax is one of the most regressive forms of tax, disproportionately affecting lower income consumers."

    Please explain to me how a fixed rate tax on an expense is somehow disproportionate to lower income consumers. If I spend $10,000 the tax I owe is $600 (MD sales tax) but if I only spend $100, I only owe $6. If it were up to Republicans, the lower income families would be doing most of the heavy lifting while the rich pay nothing. Now THAT is disproportionate!
    ZDNet Gravatar
    jmiller1978
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @jmiller1978

    The states like the Federal Govt spend too much money. Like you...you have to live within your means. If you needed more money to cover expenses you have 2 choices: get a second job or cut expenses. Common sense says cut expenses. Get it!
    ZDNet Gravatar
    rrushing@...
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @rrushing

    There's no disputing that some states (mine included) are getting spend happy and it's affecting states with both Republican and Democratic governors. I was just disagreeing with how sales taxes are somehow unfair to lower income families.
    ZDNet Gravatar
    jmiller1978
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @jmiller1978 Sales tax on consumer vs. capital goods is regressive, since these expenditures take up a higher percentage of the budget of a person or family with a lower income and come with a higher relative tax burden. A 2004 OMB study showed that a household making $40K/year could spend 40 percent of their income on taxable consumer goods, while one making $400K per year would spend only about 7 percent. Add to that the fact that very few low and middle income families are able to use the sales tax deduction, while 99 percent of those making over million deduct them (IRS 2006). The current sales taxes, "sin" taxes, and fuel taxes put an enormous burden on the middle class that is not shared by the rich.
    ZDNet Gravatar
    terry flores
    18th Jul
  • RE: Why Amazon is winning online retail and should fold on this silly sales tax fight
    @jmiller1978

    LOL, your second point is very correct. But regressive tax is in relation to persons disposable incomes. There a sales taxes is said to be regressive as the person who have more disposbale incomes (like the rich) and the lower income consumer all pay the same amount. The effect is greater on the lower imcome person, hence the term regressive.
    ZDNet Gravatar
    adrian.agarrat@...
    18th Jul

Talkback - Tell Us What You Think

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources