Wisconsin politicians pull cheesy publicity stunt

By | April 21, 2010, 8:17am PDT

Summary: It took three senators and eight representatives to propose a State Snack. Your tax dollars at work.

I like cheese. Do you like cheese? Wisconsin really likes cheese.

Wisconsin likes cheese so much, the state this week became the first state in the nation to honor an official state microbe, the incredibly productive Lactococcus lactis.

Politicians are a wacky bunch. In a nation struggling under challenging economic, social, and environmental conditions and in a state whose citizens are suffering with an unemployment rate of almost 9%, Wisconsin’s politicians decided to take time out of their busy day to honor a microbe.

Next: Your tax dollars at work »

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David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets.

Disclosure

David Gewirtz

At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides.

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David is the executive director of U.S. Strategic Perspective Institute, a nonprofit research and policy organization. He is the Cyberterrorism Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security and a special contributor to Frontline Security Magazine. He is a member of the FBI’s InfraGard program, the security partnership between the FBI and industry. David is also a member of the U.S. Naval Institute and the National Defense Industrial Association, the leading defense industry association promoting national security.

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Biography

David Gewirtz

In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.

David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.

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RE: Wisconsin politicians pull cheesy publicity stunt
efsane Updated - 11th Apr 2011
Great!!! thanks for sharing this information to us!
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0 Votes
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Fortunately not my tax dollars,
twaynesdomain 21st Apr 2010
but it's typical in most states. I feel sure it was well accepted by their constituents, don't you?
0 Votes
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There it is !! Tax payers money at work with the people we put in power
0 Votes
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There it is hard people at work with tax payers money
0 Votes
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I'd say good use of tax dollars....
snberk341 21st Apr 2010
So let me get this right.... a few politicians spend a few
hours coming up with the proposal. The state
legislature spends 10 or 15 minutes of time on actually
passing the resolution (not the full legislature since
these types of resolutions are usually dealt with during
a quiet moment of the session, so there were likely just
a dozen or so people there).

In exchange, The State's largest industry and biggest
employment sector gets free publicity. I don't know
what your readership numbers are, but you've just
introduced all those eyeballs to Wisconsin cheese. How
much would that ad be worth if Wisconsin had to pay
for it?

Multiply that by every single news item outside of
Wisconsin (assuming that people inside Wisconsin may
already be aware of the cheese industry) that talks
about Wisconsin microbes, and their use in cheese, and
you have massive publicity boost.

I'd say good use of tax dollars at work here....

Plus, acknowledging something that concerns the
employment of your largest voter base is just good
politics.
Plain dumb
I now have heard it all from our state lawmakers. They make state employees take 8 days a year off without pay to save money, yet they insist on wasting their time and our money with idiotic things like this! This ranks right up there alongside Doyle's choo-choo train...when will it ever end?
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I concur with snberk341's points. Considering that they could have used that time to work on raising taxes, creating new spending projects, or making new intrusive laws, I have to commend my representatives for actually doing something I can support.
Isn't there someway we can blame this on Obama or Bush??
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Great!!! thanks for sharing this information to us!
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