$100 million fund for the sun

By | June 21, 2010, 12:31pm PDT

Even though the sun is blazing today outside my home here in New Jersey, and many of us understand the fundamental benefits of investing in solar power, the fact that more of us aren’t using it comes down to one thing: financing.

Enter a new $100 million agreement between Pacific Energy Capital (a division of San Francisco-based PG&E, which tops this list of the most solar-friendly utility companies) and SunRun that is intended to help finance around 3,500 new home solar installations around the United States. The two companies are calling this the largest residential solar financing vehicle ever created. The deal echoes arrangements that the organization previously created with U.S. Bancorp.

SunRun currently has about 4,000 customers in the five states that are targeted with this new fund: Arizona, California, Colorado, Massachusetts and New Jersey. It works with 15 solar integrators that facilitate the installations. Typically, the homeowner will pay about 50 percent of the actual installation costs upfront, committing to a monthly payment for the energy. SunRun handles maintenance, monitoring, repairs, insurance and performance warranties.

If you’re seriously thinking about solar, I also advise you to check out One Block Off the Grid, a solar cooperative buying organization that I’ve written about several times since it started up in San Francisco. Last week along, it launched solar campaigns in Los Angeles and Southern New Jersey. Another company to research (at least if you live in California) is Sungevity, which is pushing 10-year solar leases that require no money down.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

5
Comments

Join the conversation!

Just In

Not moonbat technology, just not very efficient
Get-Smart Updated - 22nd Jun 2010
@Takalok The problem with solar photovoltaic installations is that they are still only about 7-10% efficient. That's why it's on the order of $15K-$30K to install for a normal home at about 1KWH per month (I wish I could convince my own family to get this low). The larger the price, the longer the time to recover that investment. Fortunately the PV panels are less efficient - but still working - after the system has repaid itself (at that point, you could replace the system for a fraction of the original price).
Most people miss the point that energy efficiency (and financial efficiency, for that matter) starts with cutting the waste and reducing the need for energy. Until that is accomplished, or electric rates continue to skyrocket, solar PV makes little sense for most of us.
This double-edge blade of conservation means that by reducing energy consumption, you lower the size and cost of the installation, but take longer to recover.
Solar hot water heating, however, is efficient enough that nearly everyone can benefit and recover their investment quickly. Passive solar design is another area that would benefit many, and usually at little or no cost.
Sadly, until PV efficiencies exceed 20%, it will remain a technology for those with deep pockets, extremely conservative lifestyles, or strong consciences.
0 Votes
+ -
RE: $100 million fund for the sun
aureolin 21st Jun 2010
First you have to get past the environmentalists. We have two large solar plant projects trying to get started in our county, and the biggest holdup - even bigger than the NIMBYs is opposition from environmental factions. Their opposition was enough to kill a third proposed solar plant and make the two remaining a dicey proposition.

How green is that?
0 Votes
+ -
Really?
Richard Flude 21st Jun 2010
"investing in solar power, the fact that more of us aren?t using it comes down to one thing: financing."

I though it was ROI or cost benefits analysis.

Sure if you throw subsidiaries at it or lower the return requirements people will jump at it. How did that work out in the US in housing? wink
0 Votes
+ -
Let's do some arithmetic
Ad Astra 21st Jun 2010
100 million divided by 3,500 is ~28,500 per installation.

Let's assume the financing terms are a generous 4% fixed rate, 30 year loan.

This, with 4% interest, turns into $92,700 dollars for the installation. The cost per month is ~257 a month including finance costs.

Will it reduce your electric bills by that much per month?
0 Votes
+ -
$2000 per year
Takalok 21st Jun 2010
$2000 per year is my electric bill (in New England).

This "financing" is supposed to make sense how? Oh, I see, I put up $15,000, pay interest on another $15,000 and 20 or 30 years later, when the thing needs to be replaced, I'll have - maybe - recouped the cost?

The problem with solar is it's a moon-bat technology - financing has little to do with it.
0 Votes
+ -
Not moonbat technology, just not very efficient
Get-Smart Updated - 22nd Jun 2010
@Takalok The problem with solar photovoltaic installations is that they are still only about 7-10% efficient. That's why it's on the order of $15K-$30K to install for a normal home at about 1KWH per month (I wish I could convince my own family to get this low). The larger the price, the longer the time to recover that investment. Fortunately the PV panels are less efficient - but still working - after the system has repaid itself (at that point, you could replace the system for a fraction of the original price).
Most people miss the point that energy efficiency (and financial efficiency, for that matter) starts with cutting the waste and reducing the need for energy. Until that is accomplished, or electric rates continue to skyrocket, solar PV makes little sense for most of us.
This double-edge blade of conservation means that by reducing energy consumption, you lower the size and cost of the installation, but take longer to recover.
Solar hot water heating, however, is efficient enough that nearly everyone can benefit and recover their investment quickly. Passive solar design is another area that would benefit many, and usually at little or no cost.
Sadly, until PV efficiencies exceed 20%, it will remain a technology for those with deep pockets, extremely conservative lifestyles, or strong consciences.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix