3 revelations about solar financing

By | July 22, 2010, 2:18pm PDT

Summary: First off, I want to credit Joe Boyce, a consultant with Gaia Worldwide focused on the solar technology energy industry, for reminding me that it has been some time since I looked at the whole financing end of the solar industry equation. Almost exactly a year, in fact, since I looked extensively at solar financing [...]

First off, I want to credit Joe Boyce, a consultant with Gaia Worldwide focused on the solar technology energy industry, for reminding me that it has been some time since I looked at the whole financing end of the solar industry equation. Almost exactly a year, in fact, since I looked extensively at solar financing as a trend, although I have been reporting regularly on the progress of One Block Off the Grid (1BOG), the organization driving solar buying campaigns around the country.

The same afternoon that Boyce and I chatted, all the fervor around the Property Assessed Clean Energy (PACE) program started hitting the media, so that has prompted me to work up this brief update. So, here are my three takeaway from the current state of financing around clean energy, especially solar.

Takeaway #1: The government is still its own worst energy when it comes to inspiring renewable energy investments at the consumer level.

The perfect expression of this is the lawsuits that have just been filed in California around PACE program, an effort that was SUPPOSED to help property owners finance renewable energy technology by adding the costs as an over-time addition to their property assessments. The problem, according to the lawsuit, is that the giant federal mortgage agencies — Fannie Mae and Freddie Mac — have been apparently standing in the way of the program. Fallout from the mortgage mess of the past several years.

Takeaway #2: Almost three quarters of women have at least equal responsibility for paying their electric bills, so it is time to step up education to this very important consumer segment.

That stat comes from a survey that was commissioned by the Women Impacting Public Policy Organization along with the Women’s Council on Energy and the Environment. The responses are from 801 women, age 18 years or older.

1BOG was shocked to find, then, that only 20 percent of the members it has been building around the country are women. The organization has active campaigns in 18 major metropolitan markets across the United States. The latest one was launched this week in Philadelphia, along with Mercury Solar Systems.

To address the gender knowledge gap about renewable energy, 1BOG is actually hosting a seminar about solar financing options on Thursday, July 29, from 7 to 8 p.m. pacific.

Takeaway #3: Get ready to hear more about feed-in tariffs. The concept of feed-in tariffs, where renewable energy is fed back into the grid at an above-retail rate, has fallen flat on its face in the United States before — back in the 1970s. But after recent success with this financing method in Germany, interest has been revived stateside. As you might imagine, California is one of the states pushing for more research around this concept because it is one of the most progressive states when it comes to renewable energy adoption.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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Actually, we can't afford solar
Takalok 27th Jul 2010
Solar is not, nor does it ever look like it will be financially viable. The energy density is too low, and the material costs are too high.

Go nuclear - that's our only option.
0 Votes
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California is broke. They cannot afford to subsidise such an inefficient program. In fact, the US is too broke to be able ot afford these programs. When they are economically viable, they will come to the fore. In the mean time, let Germany throw their money away, if they have any left after subsidising Europe.

The US should simply build more nuclear reactors.
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RE: 3 revelations about solar financing
daniela_says 25th Jul 2010
It's frustrating to see the government tripping over itself with this (takeaway1).

@jorjitop - green energy won't be economically viable without a collective investment. And we can't afford not to.

The Neenan Company
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Actually, we can't afford solar
Takalok 27th Jul 2010
Solar is not, nor does it ever look like it will be financially viable. The energy density is too low, and the material costs are too high.

Go nuclear - that's our only option.

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