ie8 fix
Click Here

Cleantech start-up eyes residential solar with easy-install system

By | January 4, 2011, 10:20am PST

(Updated Jan. 5, 2011, to fix spelling of Armageddon partner names and clarify the range of potential energy offsets.)

Armageddon Energy (name got your attention, didn’t it?) is the latest solar-focused cleantech start-up that I’ve interviewed that aims to make it simpler for homeowners to invest in renewable energy technology.

The company is working on a 1-kilowatt AC system, called the SolarClover, that it currently is testing with Underwriters Laboratories for safety and performance in the United States. If all goes well, the technology could be on the market by March or April 2011, says Armageddon Energy CEO Mark Goldman.

“I don’t think people appreciate how rapid the price decline in solar has been,” he says. “The installations, sales and permitting process are ripe for streamlining and improvement.”

Each SolarClover puts out enough energy to offset the consumption requirements of the major appliances in an average household, according to the company. The company says that the system can offset 12 percent to 28 percent of average household usage. That figure increases if you team the system up with an energy management dashboard, such as one sold by Tendril (an Armageddon partner). This is something that Armageddon is exploring when it releases its system commercially, according to Goldman. If you add energy management, the system can help offset 25 percent or more of electricity consumption.

The system comes with rails that it hopes will make it easier to install — or to de-install — the panels on a rooftop in a matter of hours, according to Goldman. The units fit together in a honeycomb design, as in the conceptual photo to the right. (It takes three of the units to give you a kilowatt of power.) Why would you want to take the panels down? Maybe if you knew bad weather was coming, such as a hailstorm or heavy snow.

The pre-integrated system includes technologies from several manufacturers, including Enphase Energy inverters, Suniva and Motetch solar cells, and DuPont or St. Gobain polymer front sheets. The company also has a relationship with Tyco Electronics.

The first target markets for the system will be California and Arizona, Goldman says. While the final pricing hasn’t been set, he says the target is $8,500 for a 1-kilowatt system (installed). The company will definitely be using home improvement-type retailers to distribute and sell the technology, but Goldman wasn’t prepared to discuss any specific relationships when I spoke with him in December.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?
3
Comments

Join the conversation!

Just In

RE: Cleantech start-up eyes residential solar with easy-install system
wkulecz 5th Jan 2011
@JoshCT

I don't know where they live, but around here when a hailstorm hits you are lucky to be able to find a place to get your car out of it.

Maybe when a hurricane threatens removal might be wise, but then you'd need a safe place to store them during the storm. But if you are in an evacuation zone, no point in bothering with removing them, you probably still wouldn't have time to do it and get out.
"he says the target is $8,500 for a 1-kilowatt system (installed)"

This is a long way from useful. Assume you can get 12 hours of full output a day (dream on!) that is 12KW-Hr of energy per day which for me replaces less than $1.50 per day at current rates. This is over 15 years to break even! (ignoring the hopelessly optimistic power production assumption).

Costs need to come down by at least a factor of three to be viable at all. Only the math and finance impaired will pay any attention to this!

The only possible way you could look at this with an upside would be if you've got cash rotting in a savings account paying 1% or less and the you consider meager $1.5 a day worth of electricity to be "interest" on your $8500 which would be about 6.4% return (but remember this is based on way too optimistic power production).
"Why would you want to take the panels down? Maybe if you knew bad weather was coming, such as a hailstorm or heavy snow."

Was that your answer or theirs? I seriously doubt anyone is going to go and remove panels from a roof for any reason. This "portability" might make some sense for rentals - ie. put em up for one property and move to the next - but it's ridiculous for a home owner. Besides, orientation and sighting of panels is important for output...if this is too portable it will never produce as well as a professionally installed set of panels (properly sighted).

Just don't get it (and why they are that stupid shape)...
@JoshCT

I don't know where they live, but around here when a hailstorm hits you are lucky to be able to find a place to get your car out of it.

Maybe when a hurricane threatens removal might be wise, but then you'd need a safe place to store them during the storm. But if you are in an evacuation zone, no point in bothering with removing them, you probably still wouldn't have time to do it and get out.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix