ie8 fix

Freeaire applies 'polar power' to refrigeration

By | January 4, 2012, 7:23am PST

Summary: You’ve heard of using outside air to cool data centers. This Vermont company is using the same concept for walk-in coolers.

Over the holiday, my husband and I made plans to head north in early February: to visit Burlington, Vermont, for his annual Penguin Plunge into Lake Champlain on behalf of Special Olympics and to sleep “a glace” in an ice bed at Quebec’s Hotel de Glace, which is constructed entirely out of ice.

As I sat here shivering over these plans this morning, gazing at a thermometer reading 17 degrees Fahrenheit, I decided to pull out my notes from a conversation I had a couple of months ago with the founder of Freeaire Refrigeration, Richard Travers. That’s because Freeaire, based in Waitsfield, Vermont, is all about “polar power” as a source of natural cooling.

Freeaire’s proposition is pretty familiar and pretty simple: the technology harnesses outside air to keep things cooler. Only instead of cooling a data center, Freeaire’s technologies are adding more uumph to refrigeration systems. When you’re talking about a place like winter-time Vermont, this makes a lot of sense. Little wonder that the company has managed to connect with restaurant chains in both the United States and Canada. One customer is Boston-based Harpoon Brewery, which uses the technology for warehouses in Boston and Windsor, Vermont. That move has helped save more than $16,000 annually in electricity costs.

“Using outside air is more applicable the farther north you go,” Travers said. “The absolute amount that you can save increases as the system you are controlling gets larger. The smaller the space, the less you would save.”

Freeaire’s systems are generally used for coolers, not freezers; there are at least 140 days per year where outside air can help offset the need to use electricity, Travers estimates. “The outside air thing is a forehead slapper,” he said.

Freeaire figures that the average installation will achieve a 50 percent increase in efficiency. Companies usually see a return on their investment in about five years, but that period could be compressed to as little as two years depending on the energy efficiency or rebate incentives that might be available in your state.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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