Fujitsu stakes claim in green IT services

By | September 1, 2010, 5:10am PDT

After a successful test in Australia, Fujitsu is launching a portfolio of green IT services that it says will help the average enterprise reduce its carbon footprint and energy costs.

Kartik Ravel, practice director of green IT for Fujitsu America, while the new offerings absolutely will address data center efficiency, they are more focused on changing user electricity consumption habits related to desktop and peripheral technologies. “A kilowatt is a kilowatt, regardless of what device it comes from,” he says.

One of the companies that already has had the benefit of the Fujitsu services is Toyota; Fujitsu says it helped the company save 43 percent on its IT costs, although it doesn’t say how much of this is specifically from electricity.

There are two services available immediately:

  • QuickStart, which is a two-week assessment that is intended to identify areas where an organization might be able to achieve green IT impact most quickly. The $25,000 service looks at business operations, data center efficiency, end-user efficiency, metrics and monitoring, and lifecycle and procurement.
  • Green IT Delivery Solution, which helps businesses define sustainability goals more specifically and put in place plans to help realize measurable results. Although it isn’t explicit, Fujitsu touts a number of its own technologies as integral to achieving many of these goals including Dynamic Infrastructures (which is essentially its private cloud offering) and FlexFrame for SAP. Although the costs of these services varies depending on the scope, Fujitsu services vice president Jim Bradbury says they range from $100,000 to $150,000 over a period of four to six months.

I’m sure it won’t surprise you to hear that Fujitsu has sponsored some recent research focused on assessing the level of activity within large IT departments specifically devoted to green IT. This data is being released in the form of its Green IT: Global Benchmark report, which finds that progress toward green IT has been slow. The best-performing country out of the four surveyed for the report was the United Kingdom, which (not surprisingly) has the most “stringent carbon reduction and reporting regimen.” BUT, the kinda cool thing is that even in the absence of the same thing, the United States was the second best because of the overall level of IT management sophistication generally found in larger countries. Generally speaking, companies from the high-tech industry ranked highest on the sophistication scale while companies from the wholesale, retail and logistics sector ranked lowest.

And, in a sort of be-careful revelation for those of you how outsource a great deal, India scored the lowest for green IT practices. In fact, the research found, few green IT practices are found in that country.

One of the biggest watch areas for all countries surrounds lifecycle management and the issue of e-waste. Most of the companies surveyed, Fujitsu, are using “environmentally unsound IT procurement and e-waste practices.”

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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