Intel easily claims top spot on national green power list

By | February 2, 2011, 4:06am PST

Summary: Its purchase of 2.5 billion-plus kilowatt hours per year eclipses the No. 2 company, Kohl’s Department Stores, by more than 1 billion kilowatt hours.

This week isn’t all bad on the news front for Intel. The high-tech giant landed solidly atop the U.S. Environmental Protection Agency’s latest annual list of the top organization using what it defines as green power. Green power, in the EPA’s mind, is anything that is generated from renewable sources including solar, wind, geothermal, biomass, and low-impact hydropower. It counts actual purchase as well renewable energy credits (REC), which means Intel is poised for continued leadership in the year to come. But more on that in a minute.

In terms of the latest list, Intel is No. 1 with an annual green power usage rate of 2.5 billion kilowatt hours, according to the EPA list. That’s approximately 88 percent of its actual usage, and Intel’s green focus is on biomass, geothermal proved to be Intel’s biggest saving grace for this list. Even as the list was published, Intel announced a major planned increase in the number of renewable energy credits it will buy in 2011: up to 2.5 billion kilowatt hours. (Purchased through Sterling Planet.) That is approximately 75 percent over what it bought in 2010.

To date, Intel is running nine different solar installations in Arizona, California, New Mexico, Oregon and Israel, generating 3.8 million kilowatt hours at those locations. The photo to the right is of the Folsom, Calif., facility, which spans nearly six acres on its campus there. Another interesting fact: Each of those sites is, in its own right, among the top 10 installations of solar electricity in those respect utility territories. The sites are run by SolarCity.

Says Brian Krzanich, senior vice president of Intel and general manager for manufacturing and supply chain:

“Intel’s renewable energy efforts are meant to spur the market and make renewables cheaper and more accessible. Intel’s REC purchases, support for solar installations and other clean energy investments will continue to be priorities for us as we search for effective sustainability opportunities around the globe.”

I already mentioned that Kohl’s is No. 2 on this list. Here’s the complete 2 through 10, along with their annual commitment to green power (and the percentage of total power usage):

  • Kohl’s Department Stores = 1.4 billion kilowatt hours (100 percent)
  • Whole Foods Market = 817.7 million kilowatt hours (100 percent)
  • Starbucks = 573.4 million kilowatt hours (55 percent)
  • Commonwealth of Pennsyvlania = 500 million kilowatt hours (50 percent)
  • City of Houston, Texas = 438 million kilowatt hours (34 percent)
  • Johnson & Johnson = 416.5 million kilowatt hours (39 percent)
  • Staples = 341.5 million kilowatt hours (52 percent)
  • City of Dallas, Texas = 302.9 million kilowatt hours (40 percent)
  • HSBC North America = 300 million kilowatt hours (112 percent)

I also scoured the list for other high-tech/IT companies that made the top 50 list. Here’s who shows up to the party:

  • Cisco Systems = 270.2 million kilowatt hours (29 percent)
  • Sony Corp. of America = 144 million kilowatt hours (49 percent) Note: That is almost double the previous year
  • Motorola = 119 million kilowatt hours (32 percent)
  • Dell = 114 million kilowatt hours (28 percent)
  • Spring Nextel = 87.6 million (3 percent)

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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Should Trees Have Rights?
JVMFan 4th Feb 2011
Finally someone in the media is on our side! Jane Velez-Mitchell (Vegan and TV Host of her own show on CNN) has written a book that says we need to give equal rights to people, animals?.trees and oceans! Imagine if oceans had rights? No gulf Oilspill. Amazon has the book (Addict Nation) http://www.amazon.com/dp/0757315453?tag=addinati-20&camp=14573&creative=327641&linkCode=as1&creativeASIN=0757315453&adid=0WYRNY8MY5XB4CF21DNE&

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