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LED leader Cree spends $525 million for outdoor lighting specialist

By | August 18, 2011, 8:09am PDT

Summary: Regardless of the political climate, businesses and governments continue to proceed with energy-efficient lighting retrofits — indoors and outdoors.

The uncertain political climate surrounding energy-efficient lighting regulations isn’t phasing LED lighting player Cree: the Durham, N.C., company just paid approximately $525 million in cash and stock for Ruud Lighting, which specializes in LED outdoor lighting. That would be street lights, canopy lighting and so on.

Chuck Swoboda, chairman and CEO of Cree, said the acquisition — which is a little out of character for Cree — makes sense regardless of the politics because municipal governments and commercial concerns both continue to believe that lighting upgrades are one of the best ways to become more energy-efficient. “The economics continue to make the payback compelling,” he said.

Ruud, which has its base in Racine, Wis., will be operated as a subsidiary of Cree. Ruud was a traditional lighting technology company that has made a major transformation to carry LED products. Its manufacturing facility in Wisconsin will be a valuable addition to Cree’s operations footprint, Swododa said.

The acquisition was announced and closed at the same time, so the two companies will begin integrating their operations immediately, he said.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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The larger companies like Cisco, Apple, Google, Microsoft, etc. with large cash reserves start buying up companies left and right during economic recessions. They can get great technology and add to their patent portfolios for much less than during economic prosperity.

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