Nissan halves price, size of electric vehicle quick charger

By | September 14, 2011, 3:54am PDT

Summary: Charging technology will work with electric vehicle models from rival automotive companies.

Increasingly, it is obvious that one of the most lucrative businesses associated with the electric vehicle movement is the one that will keep them on the road: the charging infrastructure.

As I reported just a couple of weeks ago, a rapid ramp-up is expected between now and 2017, when there could be 1.5 million chargers deployed privately and publicly in the United States. And, pretty much every company you can think of that makes power equipment — including the car manufacturers and companies like Schneider Electric and GE — is angling for a piece of charging infrastructure (“10 electric vehicle chargers to keep you on the road”).

Nissan Motor Co., maker of the Leaf car, certainly gave its rivals something to think about earlier this week when it announced that it has created a new quick charger that it will sell for half the price of its current charging technology. If I did the conversion correctly, that’s about $19,108.

The technology has been designed to deal with charging in rainy weather and there is a configuration for cold weather conditions. It is about 72.5 inches tall x 15 inches wide x 26 inches deep, which makes it pretty easy to squeeze into tighter spaces than the company’s existing chargers. The rated output voltage is 500 volts of direct current.

Nissan figures that it will sell approximately 5,000 of the chargers by the end of its fiscal year 2015 in March 2016. Its own customers are a logical target, but the unit is compliant with the CHAdeMO*1 technology protocol and can can be used with electric vehicles from other manufacturers.

Japan is the initial market, of course, but the company is planning future sales for the United States and Europe.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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dean.h 14th Sep
$32,780 for the car and another $20,000 for a charger (for my home), that's $52,000 for a car that can only travel 60 to 75 miles. I think I'll go visit my local BMW dealer, they ride much better.
not exactly correct BUT you do raise an important point - the higher cost of electric vehicle ownership may not necessarily be offset by the savings in gasoline. I think we can infer from this article that pricing in general for electric vehicles, and especially the supporting infrastructure, is dropping.
@dean.h : the charger described in this article is for commercial use. it would be the type you might see at 24x7 charging stations by the highway. Home chargers range around $2,000 and the installation is often partially offset by state vouchers.
The significance of the price drop is it may encourage more businesses (e.g., Sam's Warehouse) to install more charging stations across a greater geographic range allowing you to drive beyond a 50 mile radius from your house.
I believe the reference to the privately deployed chargers speaks to the charging stations to which you have to be a member to use. You pay a club fee to use them but supposedly the price for a quick charge is much reduced from the equivalent public charging station.
And the reference to Nissan selling this cheaper charger to its customers is confusing but upon reflection it seems obvious it's referring to its dealerships, not individuals.
Maybe Ms. Clancy can clarify...
But why? We were all told that the hydrogen fuel cell car was in the works, it seems to have drifted from the public view so does that means there are problems?
Chris (UK Reader)
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