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Pillar: No tradeoff to invest in green storage

By | September 19, 2007, 2:04pm PDT

When you compete with the likes of data storage giant EMC, it helps to have a point of differentiation. A gimmick, if you will. In the case of Larry Ellison-backed Pillar Data Systems, that gimmick is green.

The company has come up with a clever way of helping quantify the green-ness of its SAN technology by creating what it calls the Pillar Storage Efficiency Quotient. I can’t represent the equation graphically on this blog, but Pillar encourages customer prospects to examine their storage needs in these terms: Capacity times Performance divided by Power times Space.

Pillar’s theory is that the typical data center is made up off too many specialized storage devices, each serving a unique purpose. These devices each take up valuable space and require their own source of electricity, which tends to amp up your energy costs. Pillar’s answer is to provide a unified software-based way of handling multiple tasks: the Pillar AxiomOne suite. The technology supports multiple protocols including Fibre Channel and SATA and can be configured as a Fibre Channel storage area network (SAN), iSCSI SAN, Network File Systems or Common Internet File System. The company recently signed a technology alliance with VMware to improve its status as a platform for consolidation.

O’Donnell/Atkins, which bills itself as the largest development brokerage firm in California, opted recently to deploy the Axiom technology after suffering a major data loss several years ago. In a press release issued by the companies, the O’Donnell/Atkins IT manager, Vince Delperang, said the product takes up half the space of its previous storage, while managing more information and holding data center cooling costs relatively flat.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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