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Power management could help businesses save $18.6B

By | October 5, 2011, 5:52pm PDT

Summary: Virtualization has made server shutdowns more difficult to manage, but companies shouldn’t overlook the potential to cut costs by managing electricity consumption more closely.

It has been weeks since one of the power management software companies pinged me with news about a recent mega-customer win, so I was somewhat startled to read earlier today that a new report from Pike Research predicts the market for utilities that manage PC or computer server power consumption will grow by almost five times between now and 2015.

Pike Research doesn’t get all hung up on what that will mean for the software developers that create and sell this stuff, rather its report (“PC and Server Power Management Software”) highlights the potential benefit of power management for businesses. It figures that companies could save $18.6 billion in electricity costs or 191 billion kilowatt-hours of electricity by focusing on shutting down technology or ratcheting down its power consumption when it is not in use.

The complicating factors in all this, of course, are the urgent need for reliability and productivity. There is still a perception in the market that shutting down a desktop system when it is not in use will somehow get in the way of people doing their jobs.

The situation is much more complicated on the server side, of course. As more server hardware has been virtualized, capacity utilization has increased — which is one of the points, of course. However, it also means that it is harder to figure out what piece of hardware is handling a particular task, which means it is kind of hard to figure out which server to shut down, and when.

When it comes down to it, power management really is about good management of an IT infrastructure. Period. It is just one more factor within all the various factors that an IT organization needs to consider. So maybe one of the reasons that I have heard less about this category lately is because more businesses now consider power management within their broader systems management agenda.

Still, that $18.6 billion number is pretty compelling. So maybe power management — even if it is within the context of your broader systems management plan and not handled as some separate software application or utility– is worth some deeper consideration?

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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