Symform's decentralized approach to cloud storage

By | December 26, 2011, 12:25pm PST

Summary: Service provider makes use of customers’ unused disk space to minimize environmental impact, rewrite cloud storage pricing rules.

Being that cloud storage and backup services were one of the most successful “stories” of 2011, what makes Symform different from the dozens of other companies that are targeting this space? Its decentralized approach to storing customers’ data throughout the cloud, ala that grid computing model that you used to read so much about.

Not only is this approach potentially a greener tactic than other cloud storage service providers because it makes use of capacity that already exists within businesses, it has enabled the Seattle-based company to create a pricing model that includes up to 200 gigabytes of storage capacity for free.

Symform uses what it calls its Resilient Storage Architecture to create a pool of storage resources across the Internet. Data being stored across that pool is distributed, encrypted and shredded using RAID-96 technology so that information isn’t exposed to a single point of failure.

One of the analysts that follows storage approaches, Paul Burns, president of Neovise, said:

“Symform’s disruptive approach to the cloud storage industry has allowed customers to radically reduce their online storage costs to make moving to the cloud practical. By allowing customers to connect underutilized local storage to a decentralized network of shared storage, the company avoids the high cost of maintaining data centers and is able to offer as much as 200 gigabytes for free.”

Actually, Symform “only” gives away 100 gigabytes of storage for free when you sign up, but that already is far more than many other organizations offer. You can get up to 200 gigabytes by referring other businesses to the company (up to 10 gigabytes of storage for every successful referral).

For businesses that are seeking to create a redundant set of data for backup and disaster recovery purposes, and that have a significant amount of local storage that they aren’t using, the service might make senses.

From a green standpoint, the decentralized model certainly insulates Symform from the high electricity costs and energy-efficiency concerns of its main competitors.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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Undersell
johnfenjackson@... 27th Dec
Narrowing the benefits of symform down to simply 'green' and 'first 100-200GB free' is a huge undersell (Fair enough, I know that's the focus of your column.)

1. Since its invention in 1988, enterprise storage has changed the I in RAID from inexpensive: now using exhorbitantly expensive RAID6 with bespoke controllers and drives collected in powerful expensive servers. The benefit of the grid architecture is that it (re)uses commodity items. The 64 out of 96 RAID striping means that an earthquake in Japan or lightning strikes in Atlanta only remove 2 of the 96 copies. This is how resilient cloud computing should be.

2. Instead of customers moving everything into a vendor's cloud and paying the piper's rates for ever more ... data and processing power remain on customers' machines, as does control.

3. All data resides on the edge of the network, instead of RAID1 I have one copy of my data locally and various chunks of other people's data encrypted at RAID 64 of 96 on my machine. The cloud only contains the indices of data locations and so is very small. Indeed it reminds me of that other efficient distribution technology: bittorrent.

4. This efficiency allows the provider to offer a ceiling on costs. After the introductory 100GB the annual cost for consumer and business use is independent of data volume, so whether you have 1TB or 1PB the annual cost is fixed (and far lower than AMAZON and DROPBOX). In other words the solution scales ... but the costs don't follow upwards! Now that's what I call the right answer!!

Symform would be my choice for PRODUCT OF THE YEAR: should it and the providing company mature, then they will become a major competitor to the current greedy incumbents in the storage industry. Indeed I am hoping for similar offerings from new companies outflanking the likes of M$, AMAZON, Apple et al as we move to the cloud.

Suggestion for future SMB article: inexpensive resilient Internet connectivity e.g. normal ADSL line secured by automatic failover/resume to 3G/4G. What good value solutions are out there?
0 Votes
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First test
johnfenjackson@... 27th Dec
NT
0 Votes
+ -
Undersell
johnfenjackson@... 27th Dec
Narrowing the benefits of symform down to simply 'green' and 'first 100-200GB free' is a huge undersell (Fair enough, I know that's the focus of your column.)

1. Since its invention in 1988, enterprise storage has changed the I in RAID from inexpensive: now using exhorbitantly expensive RAID6 with bespoke controllers and drives collected in powerful expensive servers. The benefit of the grid architecture is that it (re)uses commodity items. The 64 out of 96 RAID striping means that an earthquake in Japan or lightning strikes in Atlanta only remove 2 of the 96 copies. This is how resilient cloud computing should be.

2. Instead of customers moving everything into a vendor's cloud and paying the piper's rates for ever more ... data and processing power remain on customers' machines, as does control.

3. All data resides on the edge of the network, instead of RAID1 I have one copy of my data locally and various chunks of other people's data encrypted at RAID 64 of 96 on my machine. The cloud only contains the indices of data locations and so is very small. Indeed it reminds me of that other efficient distribution technology: bittorrent.

4. This efficiency allows the provider to offer a ceiling on costs. After the introductory 100GB the annual cost for consumer and business use is independent of data volume, so whether you have 1TB or 1PB the annual cost is fixed (and far lower than AMAZON and DROPBOX). In other words the solution scales ... but the costs don't follow upwards! Now that's what I call the right answer!!

Symform would be my choice for PRODUCT OF THE YEAR: should it and the providing company mature, then they will become a major competitor to the current greedy incumbents in the storage industry. Indeed I am hoping for similar offerings from new companies outflanking the likes of M$, AMAZON, Apple et al as we move to the cloud.

Suggestion for future SMB article: inexpensive resilient Internet connectivity e.g. normal ADSL line secured by automatic failover/resume to 3G/4G. What good value solutions are out there?

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