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Verisae serves up sustainability recipe for grocers

By | May 18, 2010, 1:37am PDT

Summary: I have read about many different sorts of carbon footprint calculators. This is the first time I have read about a calculator focused on a specific industry

I’ve read about many different sorts of carbon calculators. This is the first time I’ve read about a calculator focused on a specific industry. I’m sure it’s just an oversight on my part.

But, apparently, the Food Marketing Institute has worked with sustainability software developer Verisae to  create a calculator specifically focused on its members that are running retail businesses.

The idea is to help, in particular, smaller grocery chains or food stores that are interested in adopting sustainability policies that that might not have the money to invest in location-specific or company-specific consulting. The new tool will help grocers measure their carbon footprint and establish a baseline, and then run the results or impact of certain reduction scenarios. The thing that makes the calculator industry-specific is its focus on stuff that isn’t necessarily the concern of companies outside the retail food and grocery industry, such as how to monitor the usage of refrigerants.

The calculator is free within the members portion of the Food Marketing Institute Web site.

Verisae, based in Minneapolis, started out with a focus on asset management. It has been measuring greenhouse gas emissions since 2002, and it keeps track of all sorts of different environmental information, such as the refrigerants that make up a huge part of the environmental portfolio at any grocery chain. Keeping food fresh, produce moist and frozen foods frozen is a very energy-intensive proposition. Verisae calls its approach the Sustainability Resource Planning platform.

Paul Hepperla, vice president of product strategy and sustainability for Verisae, says the company is working with a number of marquis clients in the retail industry who are leading the way in sustainability initiatives the rely on its environmental portfolio management applications. It has 45 global clients, who are working with 7,500 third-party service providers across 20,000 sites and have 2.5 million assets under management. Some of the Verisae client names you might know include Costco, Target, Tesco, Walmart and Whole Foods.

These are the sorts of customers that have helped inform its new calculator. So, even smaller groceries can benefit from the sustainability strategy of these grocery giants.

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Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues.

Disclosure

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I am also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I am covering in my blog.

Biography

Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll.

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