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Adrian Kingsley-Hughes

A headline I never expected to read

By | October 5, 2010, 9:12am PDT

Summary: Here’s a headline that I never expected to read. I mean, I knew the iPad was going to be big, but I didn’t expect it to be this big.

Here’s a headline that I never expected to read. I mean, I knew the iPad was going to be big, but I didn’t expect it to be this big.

Three million iPads sold in the first 80 days, with a sales rate now estimated at somewhere around 4.5 million per quarter. The iPad now beats the DVD player as the fastest adopted non-phone gadget ever. And just to put that into perspective, some 350,000 units in the first year. But consider over how many different manufacturers those sales were spread over.

That’s not big. That’s huge.

Several readers have emailed me asking why the iPad is the success it is. Is it because it’s a good product? Is it because it’s an Apple product? Is it because of the advertising? The hype? Sure, I think all those things play in, but I think the main reason the iPad has done so well is down to three things:

  • It’s new and different
    … And that means exciting
  • It’s priced right
    Don’t believe me? Go back in your mind a couple of years and think what $500 would have bought you.
  • It’s focussed
    There’s very little thinking that the buyer needs to do. It’s down to three capacities and the choice of WiFi-only of WiFi and 3G. On an even simpler level, the choice is down to how much the consumer wants to spend.

Poll

What do you want powering your tablet?

It’s going to be really interesting to see how well non-Apple tablet sales pan out. I’m hoping that they are a success because decent, well-priced Windows and Linux powered tablets would be great. That said, I have a strong feeling that they will go through a “kludgy” stage, a ”good idea but poorly implemented” stage and a “trying to make it as cheap as possible” stage before we actually see anything good. Also, as much as I like Windows 7 on desktops and notebooks, I don’t see it making a good tablet OS. Not only is it a heavy OS in terms of system requirements (which translates into higher power consumption, meaning less battery life), but the interface is designed to be used with a cursor and not a finger.

Poll

What do you think the first Windows-based tablets will be like?

I really don’t see myself jumping onto the first-generation Windows-powered tablets unless they are pure awesome.

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Topics

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Todays (10-12-10)
Tigertank 12th Oct 2010
@aep528
Google news linked to InformationWeek
iPad Is Top Selling Tech Gadget Ever!"

http://www.informationweek.com/news/storage/portable/showArticle.jhtml?articleID=227700347&itc=ref-true
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Don't know what to expect from Windows tablets, but
Cylon Centurion Updated - 5th Oct 2010
I want something other than iOS powering the damn thing. I want an OS that let's me use my tablet as a tablet.

Quite frankly, I would love to see an OS that combines Windows with WP7, and Microsoft Surface. THAT would be pure awesome.

Maybe even a Linux based OS designed around the tablet form factor, that includes multi-touch, handwriting recognition, and expansion ports!!!!!!
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ummmm.....
surfasb 5th Oct 2010
The first tablets have been running Windows for years now........
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true - but what is it's adoption?
kpthottam@... 5th Oct 2010
@surfasb

The Windows tablets out there aren't adoptable by the non-IT man / woman on the street. Hence you may as well think of it not being there
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Apples and Oranges
use_what_works_4_U 5th Oct 2010
@surfasb
The current Windows "tablets" are really PCs with screen input capability. That's fine, in fact I think that's great for what it is. What I believe Adrian is talking about is what Microsoft would call a "Slate". That is a computing device, more capable than a phone, with an entire interface purpose-built around the screen, not screen input as an option.
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@surfasb Yeah my tablet is HP's tm2-1070ca. I am getting 8-9 hours on the battery, 4G DDR3 ram and a 500G HDD. All touch and it comes with a stylus as well. 3xUSB, HDMI and a card reader. Windows 7 Home x64. It weighs 1.89Kg and completely blows the iPad away (cost more though $999CND)
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I am just disappointed
davebarnes 5th Oct 2010
that the iPad does not have a RS-232 port?
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@davebarnes
You still working on that IBM 1440 Terminal Emulator app?
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@davebarnes no kidding. And what about a parallel port? How am I supposed to print to my old dot matrix? I'd really like to see an Ethernet port on it too, for those of us who haven't adopted WiFi yet. A floppy drive would be nice as well - now don't get all crazy on me, I'm not talking internal, but the ability to connect an external drive would be sweet.
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@2drinks

I am not sure a floppy drive port would be all that useful, but a USB port would allow you to connectg a floppy, a DVD, a CD a printer, all kinds of external hard drives and other stuff. That ould mean that either Apple or third party suppliers would have to provide drivers though... I hate that my iPad connects to virtually nothing. A Windows based or Linux based pad would just never do that. This is typical Apple stupidity and arrogance.
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@davebarnes
I am just disappointed that iPad doesn't have a Canon EOS lens mount.
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RE: A headline I never expected to read
schmandel@... 6th Oct 2010
You're trolling, right?

I have a USB-to-serial adapter ( it looks like a short cable ) that set me back $1.87 (with shipping) on Ebay. It works well, even on some odd RS-232 control line manipulation used by an old serial security dongle I once had to rely on. FWIW, the cable/adapter uses a chipset called PL-2303.
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@schmandel@... ipads don't have USB ports because they would drain power. Stick a DVD player on an USB port to watch your movie of choice... there would go your battery. Any external USB hard drive would require more juice than ipad can provide.
Linuxes & Windows slates will probably come with external ports, but certainly the battery's range will be shorter. It's just pure physics...
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You shouldn't have expected to read it, because it is a stupid and misleading headline.

DVDs required new investments from the studios to produce the discs, stores to stock them, and people to buy them. The iPad requires none of that to be immediately usable.
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So you're saying that
use_what_works_4_U 5th Oct 2010
@aep528
...when DVD players hit the market there was no way to use them? That investment hadn't already been done? Puh-lease!
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RE: A headline I never expected to read
Jimster480 6th Oct 2010
@macadam no it hadn't. Most movies were not on dvd. Players were expensive. The movies that were on dvd were also expensive. It's not like an iPad where u can buy it and use it (even if its not work) Immediately.
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RE: A headline I never expected to read
RobertMoore12@... 6th Oct 2010
@macadam The only problem with the ipad is it is OVERpriced and proprietary. I do not care to own one unless someone wants to give me one.
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Todays (10-12-10)
Tigertank 12th Oct 2010
@aep528
Google news linked to InformationWeek
iPad Is Top Selling Tech Gadget Ever!"

http://www.informationweek.com/news/storage/portable/showArticle.jhtml?articleID=227700347&itc=ref-true
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It's just a big iPod Touch!
rynning 5th Oct 2010
It's just a big screen with a fast processor, instant-on, simple interface, 10+ hours of battery life, fast processor, 200k+ (instant-buy) apps, and a $500 price tag. Why would anyone think it would fail?

The tablet PC was intended for work and failed. This thing was intended for consumption and fun, and that's why it succeeded.
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RE: A headline I never expected to read
rossdav@... 5th Oct 2010
@rynning
Right on! Nicely said!
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@rynning Actually the tablet lacked any good connectivity options (3G+WIFI (not many hotspots) )+ no easy to install apps (for non-techies) + music and books were not available when Windows tablets were launched
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RE: A headline I never expected to read
minardi Updated - 5th Oct 2010
@mrlinux Not easy to install!!!? Well if it is difficult for you to touch the App store logo, select what you want, wait a few seconds and launch your newly App, then give up.

EDIT: Oups, I tought you were talking about the iPad. My wrong.
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RE: A headline I never expected to read
Jimster480 6th Oct 2010
@rynning because its expensive and does nothing that an iPhone or ipod touch doesn't already do. And all the apps that were not iPad optimized ran like crap with crap graphics as it tried to stretch it. And its too big to fit in your pocket but its lack of keyboard makes it incapable of being productive. Also its lack of locks storage and ports made t incompatible with everything else. It's amazing that it wasn't a 100% failure. Although its not really a success as most of he people who bought it were apple fanboys. I attend a university with 40k+ students and I have only seen a couple. And heir users are almost always frustrated with them. Their sales of only a few million worldwide are not impressive as it shows that less than 1% of the population have them.
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@rynning A big iPod touch, as in "big enough to actually be useful to the 95% of us who don't have the vision of an Air Force pilot"?
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Headline Completely Misleading
nothingness 5th Oct 2010
The DVD player was a brand new technology at its debut, the iPad is not. DVD was incredibly expensive, the iPad is not. Perhaps a more fair comparison may be with something like the Gameboy because they are both entertainment gadgets.
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Not misleading
use_what_works_4_U 5th Oct 2010
@nothingness
The headline says iPad outpaced the former leader which was DVD. Since the DVD came out after the GameBoy it's safe to say that the iPad has outsold the GAmeBoy as well.

Would the headline be less misleading if it read
"iPad surpasses every non-phone gadget for fastest adoption rate, including the formerly fastest adopted DVD"?

Until the iPad, the DVD was the fastest adopted non-phone gadget. Now iPad is. Deal.
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He's right, though
John Zern Updated - 5th Oct 2010
as many haven't factored in the differences in the devices.

First, the DVD came at a time where the investment in VHS was huge: many didn't have the ability to purchase a DVD right out of the gate as they had an investment in VHS. Getting a DVD player also meant getting DVD's. What are they to do with their tapes?

Second, what where they to hook it up to? Many TV's didn't have AV inputs, so they had to upgrade their TV at the same time as there really wasn't much in the way of RF modulators on the market. (as VCRs could use the RF/Cable input on the TV)

the iPad is different as its self contained, so no additional expenditure was needed.
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RE: A headline I never expected to read
use_what_works_4_U 5th Oct 2010
@John Zern
And that is exactly why I waited for 2 years before buying a DVD player myself.

The fact that the iPad is so self-contained is undoubtedly part of the reason the are jumping off shelves, but that doesn't change the fact that they are, apparently, jumping off the shelves faster than anything to come before save for phones. I wouldn't know, I don't own one and to my knowledge neither do any of my friends or family. The point of the article doesn't seem to by that the iPad is somehow comparable to the DVD player in terms of barriers to entry, just that it is an unusually successful product compared to any non-phone gadget that has come before.

I agree that the whole comparison is flawed since comparing "gadgets" is like comparing "meats". Are you talking steak, hamburger, or chicken? I just don't see the headline as being egregiously misleading in that it clearly states the broad category of "gadget" and only references DVD as the previous leader.
iPad success is a sign that people are fed up with the BS and complexity of traditional computer and OSs.. putting window on a tablet is the equivalent of hitching a team of horses to a Buick. this shows that people want a simple web appliance mostly for consumption with some light duty creation capability.. that's it.. that covers off what most people are actively doing with their computer over 90% of the time.. there will alway be people that need a dedicated workstation where they sit down and do longer duration careful work and work that requires a large screen.. but the vast majority of people, the vast majority of time don't require that and iPad offers that to them in a package that is more convenient to handle and more portable.. use on the sofa, in bed, on the toilet, at the table.. and has a battery life of well more than a day doing normal tasks.. battery life is the killer feature and tech marvel of iPad.. the simplified interface is important too, but the battery life really changes the use of this thing..

iPad doesn't eliminate the need for traditional computer but it relegates their use to the backburner.. the machine that you're only going to use 10% of the time
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spot on
banned from zdnet 6th Oct 2010
@doctorSpoc
absolutely right. and only some clueless pundits and commentors here at zdnet could have thought the ipad won't be a huge hit.
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RE: A headline I never expected to read
Loverock Davidson 5th Oct 2010
Its funny, all we here about is the first 3 million units sold (all to people who already own Apple gear), but we never hear anything after that. Where are these mysterious iPads? I have yet to see one out in the wild. Priced right? Hardly! $500 is not cheap and that is the most basic model which will be of little use. For $600 I bought a full featured laptop that provides me with everything I need - keyboard, monitor, hundreds of thousands of applications available to me, portability, and Microsoft Windows 7. Also I won't suffer from neck cramps or sitting in a bad posture while using it. Its not going to sit on the table and collect dust.

But in your typical fashion, you turned yet another one of your articles into a Microsoft hate fest.
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But they are being sold to non-Apple gear owners...
snberk341 Updated - 5th Oct 2010
@Loverock Davidson Other articles are picking up on the adoption rate by non-Apple gear owners. Also, Target is now going to be selling them at their 1600+ stores across the US. As much as I dislike the Apple owner stereotyping... I don't think Target is the place typical Apple owners shop for electronics. Target is betting a lot of money that a lot of non-Apple users are going to be buying a lot of iPads this season.

I'm not going to debate the merits of the iPad, I don't own one - and I don't believe that everyone in world should rush out and get one. However, this story has some very interesting implications.

1) Apple is using higher end screens and memory in these things. The factories that make the iPads can't make them fast enough. That means that anyone else who wants to get into the market either has to pay premium prices for screens and memory due to Apple soaking up the supply (which means these other companies are likely not going to be able to sell at a big discount, or that their margins will be so razor thin they can't invest much into R&D).

2) Or, to get around the lack of supply of higher end screens and memory, they will use less capable parts. Which means that these tablets will not be as capable as the iPad, and will compare poorly.

3) In the meantime, Apple is racking in a huge amount of money that they are ploughing back into development. So, just as the competition rolls out with something more or less comparable, Apple introduces iPad v2

4) It doesn't matter, in this case, if the iPad is technically better or not.... Apple now owns this market segment, and all other tablets will be compared to the iPad. Just like Betamax was the "better" tape. It just didn't own the market.

The iPad is going to be studied for years to come as a pivotal moment. I don't know what the future will bring, but the iPad is what's known as a paradigm shift.

And you be able to tell your grandkids that you were there - mocking it and not recognizing it.
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@Loverock Davidson And in YOUR typical fashion, you made another Microsoft-loving comment.
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RE: A headline I never expected to read
Marcos El Malo 7th Oct 2010
@tehpea

I 3 Loverock!!
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RE: A headline I never expected to read
mgrubb@... 5th Oct 2010
this is where myth and reality part ways. This is a quote from the story "I really don?t see myself jumping onto the first-generation Windows-powered tablets unless they are pure awesome." Well, no one wants to admit it, but there have been several Windows based tablets out there. I wouldn't call this their first attempt at this product. In fact, I used a Samsung Q1 UMPC in 2006 that was running a full version of Windows VISTA on it, and I loved it. For all practical purposes it was a tablet just like the iPad. It had a bit different form factor (thicker, not quite as long or wide) but it was a touch screen pc that I could take anywhere and I did. So, I'm not sure what is meant by saying a "first generation". By my count there have already been about 4 generations of Windows tablet devices. And, that device, a full 4 years ago, worked better then on the enterprise than the iPad does now! Sadly, the one I used was a company one that was being evaluated by key people in different departments and I didn't get to keep it. But it was nice. I would take that in a heartbeat over the iPad. Oh, and I would say that Microsoft was the inovator, but in this case, I think Apple was, with a device they tried to sell 14 years ago that had a tablet format. Still I wouldn't consider Microsoft a newcomer to the game.
@mgrubb@... you are right.. these have been around for 10yrs and maybe you liked them but they have been soundly rejected by consumers..
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Wow
Cylon Centurion 5th Oct 2010
Nearly 32% of people would like Windows on a tablet and 47% seem to think they would be "average".

Not so much a fail as people seem to think...
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@Cylon Centurion 0005

Source for your numbers, please.
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@msalzberg

I'm guessing his source is the poll in the article.
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RE: A headline I never expected to read
Cylon Centurion 5th Oct 2010
@msalzberg

I pulled it from the poll on this blog. The numbers have changed since I posted.
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Duh, I'm an idiot.
msalzberg 5th Oct 2010
Sorry to all for the waste of your time and the bandwidth.
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I don't think the headline is misleading, but the comparison is pointless and flawed. iPad has arrived where there is an equivalent level of technology already in the users hands. Touch devices aren't new, people know how they work, what they do etc... It IS just a big iPod after all. DVD arrived when the only other publicly available device (and remember, DVD only PLAYED, not recorded) was the video tape recorder. The DVD player actually reduced the functionality of what the "box under the TV" could do, so people now needed 2 boxes, simply to watch films and record TV. So it makes perfect sense (to all but the senseless) that a device that uses widely available technology in just another form factor, would be more quickly accepted, than a device that reduced the user experience. DVD was ONLY a quality improvement, in exactly the same way the Blu-Ray is ONLY a quality improvement.

Functionality improvements require far less purchase justification, than something that simply improves quality. I mean, you might as well say the Mountain bike had a greater adoption rate than the Penny Farthing for what it is worth.
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RE: A headline I never expected to read
Jimster480 6th Oct 2010
The fact is that the iPad and the dvd have nothing in common. The iPad is not the first tablet. Therefore its not a accurate measure to even compare it to dvds. You might aswell say that smartphones passed the iPad because they are bought more now. Also they only sold so many because of all the apple fanbois. Otherwise it would have flopped if it was from any other company. Also dvd wasn't a computer. It was a new media format with expensive media at the time. Super expensive drives and players and offered no real advantage over tapes considering that people couldn't record shows and other stuff with them like they could with tape. Also when dvd came out it wasn't as much of a tech oriented world as it is today.
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Lame comparison...
ryanstrassburg Updated - 6th Oct 2010
There is far more that required DVD technology to become available to the masses, not to mention the cost of a single-purpose device.

Look at it this way, if all the iPad did was allow a person to watch a movie, how popular would it be then? As I said, a very poor comparison.... And considering that back when DVD launched most people were actually social and went to the movie theatre with friends.
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By the time that the iPad was announced there was a huge, world wide market of customers who "already knew how to use it".

Anyone with an iPhone or iPod touch knew exactly how to use the iPad. They also knew the apps they would be using on it. No need to worry about the owners manual.

That is a huge benefit to Apple, both in terms of hardware sales and also app sales. It's no surprise that the demand is huge.
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I'm Systems Manager for a 500+ node Microsoft network and a MAC hater from day one of the creation of the MAC. We had several of our Executives purchase iPads and I was assigned to support them. To do this my company bought me an iPAD 16Gb w/WiFi. I wasn't looking forward to using it but to my surprise I loved it and you would have to pry it out of my cold dead fingers now!!!

With the proper app's I'm able to use it to manage my Network when I'm away from the office without carrying my notebook. I wouldn't want to do heavy duty management with it but for 90% of what I do remotely it works great.

Don't get me wrong it's not a notebook replacement but it's does cover the majority of my User's needs remotely. Am I still a MAC hater, you bet but I love my iPad!!!!
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Apples to Oranges
SteveMak 6th Oct 2010
Comparing iPad adoption to DVD adoption is a stretch. Early adopters of DVDs had to buy a new player, and all new media. There was 0% compatibility (except you could plug it into the same TV).

iPad, on the other hand, can be argued to be a type of stripped-down laptop computer with a different form factor. It's pretty much a different form of accessing existing media, such as digital images, digital music, videos, the web, eBooks, etc. Unlike DVDs, iPad does NOT give you a dramatically better image than its predecessor, while having to replace all your hardware and software.

As to whether Microsoft can turn out something inspirational, well, history shows us MS is best at creating something that sucks less than its previous version... sometimes (Vista, Office ribbon, Window ME, etc.) So I am not holding my breath to be wowed by Microsoft.
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What do I want running my tablet?
gjm123 6th Oct 2010
iOS? Has no-one at Apple considered that Cisco has been using IOS for many years?
When there's so much grief being dished out over minor technicalities, calling your operating system by a name used by a massive global company seems odd, to say the least!
Or maybe, just maybe, this has been considered? And Apple have discussed this with Cisco?
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Apple has licensed the name iOS from Cisco (nt)
use_what_works_4_U 7th Oct 2010
@graham.manning@...
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RE: A headline I never expected to read
nickdangerthirdi@... 6th Oct 2010
"There?s very little thinking that the buyer needs to do." is exactly why its so popular, god forbid anyone think, and Steve Jobs forbids you think too, leave that to apple they know whats best for you. Personally I will never own an ipad, if I want something that big to carry around I will buy a laptop that I can actually have control over what I install and use.
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I chose linux
jred 6th Oct 2010
But what I wanted to choose was Android.

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