Ad supported Kindle coming to Amazon - $114

Ad supported Kindle coming to Amazon - $114

Summary: Book giant has unveiled a new, lower-priced version of the Kindle ebook reader that exchanges ads for a lower upfront cost.

TOPICS: Amazon

Book giant has unveiled a new, lower-priced version of the Kindle ebook reader that exchanges ads for a lower upfront cost.

The new device, called rather oddly 'Kindle With Special Offers,' is priced at $25 less than the cheapest WiFi model. The lower price is subsidized by ads that are displayed on the screen saver and on the bottom of the user's home page. Amazon promises that the ads won't interfere with the reading experience.

OK, so what's the deal with the 'With Special Offers' bit? Well, owners will get special offers piped direct to their Kindle. Amazon offers up the following examples:

  • $10 for $20 Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop

Alongside its own promotions, Amazon will also run ads by Visa, General Motors and Proctor & Gamble. In order so that owners only see the ads they want, Amazon is creating a free app and website (coming soon) called AdMash that users can user to pick future screensavers.

What do you think? An interesting way to save a few bucks, or would you prefer the ad-free experience?

Topic: Amazon

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  • Brilliant, Amazon!

    It's the perfect gift for someone you hate - the SPAMPAD. Surely there's nothing more annoying than books interrupted by pop up ads for Viagra.
    • No ads while reading.

      @rangerover411@... I understand no ads will display while reading. Amazon allowing "in-book" ads would be a HUGE mistake!!
      Bruce Lang
  • Ad free for me

    But I can see this as a decent development. The discount of only $25 seems low right now but that's probably because advertisers, and Amazon, were not willing to risk more than small amounts at the start. If it does well that discount will probably be increased.
  • RE: Ad supported Kindle coming to Amazon - $114

    Kindle is in desperate need of a multi-touch screen. Navigating with that little set of arrows is a miserable experience after working with an iPad. I see the current incarnation of ereaders as an endangered species.

    We just did an infographic on those lines:
  • RE: Ad supported Kindle coming to Amazon - $114

    Only $25 less? I expected it to be free being ad supported. <br><br>Anyway this move just seem like a desperate attempt to keep Kindle relevant with everyone discussing iPads and tablets. I say desperate because they're willing to taint the whole "Kindle reading" experience with ads.
  • RE: Ad supported Kindle coming to Amazon - $114

    Even at that price I would not get the Kindle and that has nothing to do with the ads (although that is a point against it as well). I tried one out and I honestly did not like it at all - the hardware seemed counter-intuitive and the UI wasn't all that exciting. As far as e-readers go I'm looking at the Nook Color because it is a much better user experience IMHO and it can be rooted to run Android OS which makes it an inexpensive Android-Based tablet which I could then run the Nook app as well as the Kindle app.
    • RE: Ad supported Kindle coming to Amazon - $114

      Nook Color beats crap out of Kindle and you are totally right about it.
      Ram U
  • I can't think of a more stupid thing...

    They say no in-book ads, but what happens if it catches on, or they aren't making enough money from the ads? Then that changes and suddenly where before your ad-free book how has ads every few pages. Or worse, like many magazines do now, every other page.

    For me, this would fall not under 'no' but rather 'oh, h-e-double-hockeysticks no'.