AMD cuts prices - again
I've written here several times that AMD would have to cut the prices of their CPUs in order for them to remain competitive in the face of Intel's Core 2 Duo range. Well, AMD have once again slashed the prices of its Turion 64 X2, Athlon 64 FX, Athlon 64 and a number of its Sempron chips by up to 35.8%.
FX-62 - A big price drop but not enough to make it competitive against the higher-end Intel Core 2 Duo CPUsThe CPUs that saw the biggest price cuts were the Socket S1 Mobile Semprons, which saw prices cut by between by 19.6% and 35.8%. AMD has also slashed the prices of the Socket 754 Mobile Semprons by between 26.5% and 31.2%, depending on the model.
AMD's flagship CPU, the Athlon 64 FX-62, sees the price cut by 13.8%. This means that an FX-62 costs $713 (down from a lofty $827). A big price drop but not enough to make it competitive against the higher-end Intel Core 2 Duo CPUs.
AMD is certainly shifting gears to high volume, low markup sales in order to compete with Intel, and so far the strategy seems to be paying off.