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Adrian Kingsley-Hughes
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Apple Q3 2010 financial results

By | July 20, 2010, 2:11pm PDT

Today Apple posts its Q3 2010 financial results … and it’s been another great quarter for the Cupertino giant.

Here’s the details:

  • Record revenue of $15.7 billion (compared to $9.73 billion for the year ago quarter)
  • Net quarterly profit of $3.25 billion or $3.51 per diluted share (compared to $1.83 billion for year ago quarter)
  • Gross margin was 39.1% (compared to 40.9% for year ago quarter)
  • International sales accounted for 52% of sales
  • 3.47 million Macs sold (33% up on year ago quarter)
  • 8.4 million iPhones sold (61% unit increase over year ago quarter)
  • 9.41 million iPods (8% unit decline on year ago quarter)
  • 3.27 million iPads sold

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

“We’re really pleased to have generated over $4 billion of cash during the quarter,” said Peter Oppenheimer, Apple’s CFO.

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Topics

Financial, Apple Inc., Financial Result, Sales Strategy, Sales Force Management, Desktops, Financial Accounting, Sales, Hardware, Finance, Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Q4 also looks strong
Ken_z 20th Jul 2010
Just got back from a short trip and stopped at the mall in Oklahoma City that has an Apple Store. Tuesday, 2:30pm and the place was packed with 40+ customers. No other store had anywhere near the concentration of customers.

Apple is simply bowing out the market and there is more to come, even if it is as bland as a white iPhone4.
View in thread
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Google can try to copy the iPhone with Android
iPad-awan 20th Jul 2010
but they'll never be able to copy Apple's success.
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RE: Apple Q3 2010 financial results
KTLA 20th Jul 2010
@iPad-awan

What makes you say that? Google's corporate history shows far fewer blunders than Apple's does. What is it that has you so very certain that you can see the next few decades ahead like that?
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Pretty impressive for a CEO who someone thinks should retire
dave95. Updated - 20th Jul 2010
http://www.zdnet.com/blog/government/open-letter-to-steve-jobs-retire-now/9201

Embarrassing.
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Steve Jobs and Apple has answered with NUMBERS. lol!
Davewrite 20th Jul 2010
@dave95.

Stockholders have 15.7 billion reasons why Steve should stay!
happy
0 Votes
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No kidding...David Gerwitz...phhhtttt!
CowLauncher 20th Jul 2010
And Adrian..what no comment? You have been riding the Apple slag pony like a rented mule lately.
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Ah the government blog
Richard Flude 20th Jul 2010
Typical view of those in this sector: produce nothing, fund themselves through the thief of others.

All that was missing was a call for their pres to fund a new IT company to deliver their monopoly product (after legislating to remove competition).

Sadly it's a view that's gaining some traction these days.
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Truly impressive numbers!
matthew_maurice 20th Jul 2010
Next quarter's numbers will be extremely interesting. If Apple continues this level of performance into the next 90 days, the back-to-school quarter could be astounding, and should pretty much end the antennagate discussions.
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Where's all the Apple haters?
systemx 20th Jul 2010
What's that - cat got your tongue?
Maybe they're all busy defragging and scanning for malware, for the second time this week.
... peace.
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*Operator Tones*
GoodThings2Life 20th Jul 2010
We're sorry, but the commenters you're flaming are busy conducting their real lives. Please check the sarcasm at the door and try again.

Oh, you were serious. I'm sorry, I thought it was pretty funny that you were expecting us to be impressed by the numbers. Well I find it pathetic when people make money off the incompetence of others. I think Apple makes a great gadget company... iPod, iPad, iPhone, sure, why not... great accessory devices and consumer electronics.

Meanwhile 90% of the world still runs Windows, and quite happily I might add.
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Q4 also looks strong
Ken_z 20th Jul 2010
Just got back from a short trip and stopped at the mall in Oklahoma City that has an Apple Store. Tuesday, 2:30pm and the place was packed with 40+ customers. No other store had anywhere near the concentration of customers.

Apple is simply bowing out the market and there is more to come, even if it is as bland as a white iPhone4.

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