Hardware 2.0

Adrian Kingsley-Hughes

Apple to live stream Sept 1st event ... to Apple users only

By Adrian Kingsley-Hughes | September 1, 2010, 1:17am PDT

Summary: Apple will, for the first time, be live streaming its press event today - but only to the Apple faithful.

Apple will, for the first time, be live streaming its press event today - but only to the Apple faithful.

Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

This is the biggest clue yet that Apple is planning some sort of streaming related announcement today (or perhaps just a MacGuffin).

If you’re a Windows or Linux user, get lost. Don’t worry though, Hardware 2.0 will be providing live analysis of the information coming out of San Francisco as it happens! Sign up below for a reminder when the event starts!

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

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RE: Apple to live stream Sept 1st event ... to Apple users only

HypnoToad72 1st Sep 2010

@Rick_K -

http://www.zdnet.com/blog/perlow/web-video-showdown-flash-vs-quicktime-vs-windows-media/13176

And there are other articles comparing speed... And if you did a quick search, Adobe has made massive reductions in system requirements.

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I said before

Cylon Centurion 1st Sep 2010

Apple fans: 1984 is calling you!

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RE: Apple to live stream Sept 1st event ... to Apple users only

lincc263 1st Sep 2010

http://elurl.com/o9d
I LOVE

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Can Apple be sued for this?

Uralbas 1st Sep 2010

They are discriminating everyone else. Its a public event, and from what I remember, they have to honor the "no purchase necessary" clause. Ideas anyone?

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Specially if they give away

Uralbas 1st Sep 2010

anything during that event.

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You guys lawyers?

Userama 1st Sep 2010

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RE: Apple to live stream Sept 1st event ... to Apple users only

maskman01 1st Sep 2010

Kinda like the networks that stream their TV but not on all all platforms. Always Microsoft, sometime Mac, but never Linux.

Microsoft users are not used to being the people left out.

As somewhat amusing as I find it. I also disagree with it.

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RE: Apple to live stream Sept 1st event ... to Apple users only

reng2010 1st Sep 2010

Why are they using HTTP Live Streaming, instead of or in addition to QuickTime over RTSP? Oh yeah. It's because the iPhone/iPad does not support QuickTime RTSP! So, not only are you deprived of Flash, you are also deprived of QuickTime RTSP. Nice going, Apple.

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RE: Apple to live stream Sept 1st event ... to Apple users only

Rick_K 1st Sep 2010

@reng2010,
Enough of the flash drumbeating, Flash has become bloated. it started out as a lightweight player, but like other software, has become bloated over the years. Adobe need to take a page out of Apple?s playbook, kind of like Microsoft did. Reduce the needed resources to run the player, and make it more stable.

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RE: Apple to live stream Sept 1st event ... to Apple users only

reng2010 1st Sep 2010

@Rick_K
Can't argue with that. Nevertheless, Flash remains a key web technology. A large number of sites will continue to be Flash-based, and while you may pooh-pooh such sites, the fact is, many people want to visit them. Only arrogant snobs dismiss all Flash-based sites as unimportant. (You know who you are...S.J.) Without Flash, you have an incomplete web experience.

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RE: Flash sites--"many people want to visit them"

Userama 1st Sep 2010

@reng2010
Yeah, we know which sites you're referring to.
Wink. Wink. Nudge. Nudge.

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RE: Apple to live stream Sept 1st event ... to Apple users only

HypnoToad72 1st Sep 2010

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RE: Apple to live stream Sept 1st event ... to Apple users only

jdb9294 1st Sep 2010

@reng2010

You are so right!!! I am always saying " Boy I really want to play that hit the monkey game to win a car ad" on my iPhone. My web experience is incomplete...

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RE: Apple to live stream Sept 1st event ... to Apple users only

reng2010 1st Sep 2010

@jdb9294
Your idiotic sarcasm aside, there are many *useful* Flash sites, as well. Recently, I accessed some restaurant and tourism websites for information -- no Flash ads.

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It doesn't appear to be Windows and Linux users who are out in the cold.

ye Updated - 1st Sep 2010

Add anyone running an older version of OS X to that list as well. According to the requirements you listed even Leopard isn't supported.

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could this the ushering in of live sports and event coming to iTunes?

doctorSpoc Updated - 1st Sep 2010

it's a stretch.. may be dreaming, but if iTunes added live sport (MLB, NFL, NBA channels/apps) and special events live streaming.. that would be a HUGE deal.. and would definitely qualify as being magical

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So, let's see. Apple is streaming with an open standard

frgough 1st Sep 2010

that anyone else in the industry has been free to adopt for over a year now, but hasn't. And it's somehow Apple's fault.

And we wonder why America is in the mess it's in.

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Well yeah... except

Hallowed are the Ori 1st Sep 2010

for this part:

Viewing requires either a Mac? running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad.

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Apple makes me sick.

mnkyhead 1st Sep 2010

So Apple is streaming is with an open standard, but limiting it to only apple users. Way to be open Apple. What this tells me is they took an open standard and made it proprietary to run only on Apple products.

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I totally agree

NonZealot 1st Sep 2010

@mnkyhead
Great post. Apple is embracing, extending, and extinguishing. And the Apple fans are cheering this.

Cue the double standards...

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ROFL

Jimster480 1st Sep 2010

Typical Apple tactics. But the truth is that only really Apple faithful will even care. Although anyone who has any idea how to use a PC will be able to get on their stream anyway.

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This will get you in

Jimster480 1st Sep 2010

Just report your user agent for your browser as :
Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10_6_3; en-us) AppleWebKit/534.1+ (KHTML, like Gecko) Version/5.0 Safari/533.16
there are many extensions that you can use to do this. Infact you can actually do it with no extensions at all if you know where to find and change it.