CDVU+ ... where's the DRM?

CDVU+ ... where's the DRM?

Summary: Walt Disney Co. music label Hollywood Records has announced that it will offer a new CD format with extra features to encourage compact-disc purchases in a bid to halt declining CD sales.


Walt Disney Co. music label Hollywood Records has announced that it will offer a new CD format with extra features to encourage compact-disc purchases in a bid to halt declining CD sales.

The format, called CDVU+ (CD View Plus) combines music with digital magazine extras, lyrics, band photos and other "extras" to boost fan loyalty and reinvigorate sales.

The new format also replaces the traditional CD booklet and plastic jewel case with eco-friendly recyclable packaging.

Teen punk band Jonas Brothers will be the first act to use CDVU+ when they release their album on August 7.  Here are some disc highlights:

  •  Offered in an easy-to-navigate digital magazine format.
  •  50-page interactive digital package is printable and can be downloaded and then accessed both on and offline.
  •  Song lyrics, 10 different video segments with the band, behind the scenes footage.
  •  Video offers fans an intimate guitar instruction session with the band.
  •  Letter from the band.
  •  75 printable photos of the band.
  •  Link to and offers fans continually updated information and content including new photo albums and videos of The Jonas Brothers on tour.
  •  Customizable autographed poster creator where fans can upload their own image into different band scenarios.
  •  Special hidden links to exclusive content only available via CDVU+.
  •  CDVU+ is eco-friendly: 100% recycled material (35% post-consumer).

Details on the CDVU+ format are sketchy at present but I am left wondering whether this "enhanced" format will include some kind of DRM or copy-protection mechanism.  To be honest, I'm also uncertain what kind of player you'll need to be able to make use of this new format.  I'm also waiting to find out how much these discs cost, although I'd hazard a guess that they'll be priced similar to CDs.  When I get more info on this format, I'll let you know.

Topic: Legal

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  • What's the point?

    All it means is yet another format (is it backwards compatible with current CD players?). Plus they're filling up audio track space with other content. Some will say that's a good thing with the crap most bands put out these days just to fill discs...
    And if they cost much more than current CDs, you'd better be able to spell F-A-I-L-U-R-E.....
  • Wow

    Sounds like another Jobs company figured out how to repackage an existing
    technology (enhanced CD) and rebrand it. I'm betting they'll do the block skip trick to
    attempt to stop rippers, but, as always, it'll fail to stop people. Especially since Jobs
    doesn't want to be involved with any companies doing rootkits...Might make Apple
    look bad, even if they're not involved.

    (BTW, Jobs owned Pixar and sold it for a nice chunk of stock in Disney, so add Disney
    to your list of evil corporations, Apple haters.)
  • We can hope

    that this is sign of realization that trying to stop the 'free advertising' of mp3's is not working - and that value added content is the best way to generate sales.

    We can hope. If they do DRM it, then all bets are off... (sigh)

    Don't they know that people in general are more protective of things with value? And that they are not so anxious to distribute things that a) present no challenge to do so and b) expressly give 'trust' to the buyer? I have found that most live up (or down) to your expectations....
  • Poisoning your own well

    CDs lost most of their market when CD purchasers found their CD players unusable after playing DRM'd CDs. CDs became perceived as defective media, and CD distributors (especially Sony) cannot regain the trust they betrayed.
    Sony especially. One did not need to hear reports of dead Vaios to think DRM'd Sony CDs might be bad news, but when those CDs crashed Vaios, (or so rumor had it) then one tends to avoid all potentially DRM'd CDs thenceforth.