comScore: iPad accounts for 97 percent of all US tablet traffic

comScore: iPad accounts for 97 percent of all US tablet traffic

Summary: iOS dominates Android.

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A research report from comScore shows just how prolific web access from mobile devices have become.

Here are some of the highlights:

  • Mobile devices account for 6.8% of US web traffic with two-thirds of that traffic coming from mobile phones.
  • Increased availability of WiFi and mobile web access is driving this increase.
  • The iPad accounts for a whopping 97.2% of tablet traffic in the US and 46.8% of all mobile web traffic.
  • iPhone accounts for 42.6% of mobile web traffic.
  • 58% of tablet user consume world, national or local news on their devices, with 1 in 4 consuming this content on a near-daily basis on their tablets.
  • Nearly 3 in 5 of tablet owners carried out social networking status on their device during September.
  • iOS is the leading connected device platform by both device share and traffic share:

I think that the number that matters here is the iPad figure that I headlined. That number alone shows just how much catching up the competition has to do.

Topics: Laptops, Hardware, iPad, Mobility, Tablets

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  • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

    "BUT IT'S JUST A BIG iPOD TOUCH!"

    Heh heh heh.
    Englishmole
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Englishmole

      Thank you! :-)

      That is deserved.
      ShamooToo
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Englishmole - <i>technically</i>, it is.
      HypnoToad72
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Englishmole

      um.. it is. And how would these numbers prove it isn't?
      Badgered
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      [i]"BUT IT'S JUST A BIG iPOD TOUCH!"[/i]

      Nuthin' wrong with that. ;)
      ScorpioBlue
  • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

    The data implies that smartphone iOS users access the internet much more frequently than Android counterparts.

    But as AKH pointed out, the data indicates that all the Android tablet users "shun" internet access versus their iPad counterparts. (97% to a portion of the remaining 3% -- one has to factor in the other platforms (Windows, QNX and WebOS users in addition to Android tablet owners)

    Somehow, that implication just doesn't add up. Or, if that figure accurately depicts reality, what does that say about the computing habits of Android tablet owners?
    kenosha77a
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @kenosha7777
      On one hand, we know that iPad dominates tablet sales. Android is a much more significant presence in smartphones than tablets. On the other hand, I think this points out the weakness in the Kindle Fire. No 3G internet access. People who buy the new Kindle are going to leave it home.
      JohnVoter
  • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

    So what? I love my TouchPad and wouldn't trade it for anything.
    statuskwo5
  • fudged numbers

    these conscore numbers for iCrap have as much credibility as other M$ 'scores':....zero.
    The Linux Geek
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @The Linux Geek
      Then I assume you will share with us the counter-study that shows these numbers to be bogus.
      MG537-23482538203179240121698430309828
  • 97%?

    Hmmmm.....that sounds suspiciously like a monopoly....Apple had better hope a strong competitor arises soon, or they are going to find themselves getting the Microsoft treatment by the Justice Department.
    Doctor Demento
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Doctor Demento

      I wouldn't worry about that scenario. If you understood the history behind the Microsoft legal issues, you would not have any concerns about those issues regarding Apple and their iOS devices.
      kenosha77a
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Doctor Demento

      Even if you were correct, there's nothing illegal about a monopoly.
      msalzberg
      • Yes, only abuse of monopoly power is illegal, and this is not seen yet

        @msalzberg
        DDERSSS
      • There is in the EU.

        @msalzberg

        any company with over 40 some odd % of the market is automaticly given restriction going forward, or something like that.
        William Farrell
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Doctor Demento they should - especially since anything that looks like a tablet is getting banned for patent infringement - even based upon looks - though I doubt Samsung puts the Apple logo on the back
      stevejg61
      • That &quot;LOGO&quot; thing was used by a Korean

        @stevejg61 ... company that made a bondi blue iMac clone. They used the OS which was Windows and the logo claim in their counter against Apple's suite back in the day and it did not work.

        Pagan jim
        James Quinn
      • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

        @stevejg61

        Care to provide a link that backs up your statement? That Apple is going after "anything" that looks like a tablet? I'll provide a link that shows exactly why Apple is going after Samsung, hard. For blatant cloning of their designs and IP.

        Edit: Looks like ZDNet is cracking down on links in posts. Just copy and paste the following in Google and click on the first result -- "this is why Apple is suing Samsung"
        dave95.
    • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

      @Doctor Demento <br><br>To be an <b><i>illegal</i></b> monopoly they have to be engaging in activities that constitute an "anticompetitive restraint on trade". For instance, MS used to insist that if a PC vendor wanted to include Windows on <b><i>any</i></b> PC it had to buy a license for <b><i>every</i></b> PC it sold, even if that PC was sold with a different OS. It's not Apple's fault that other hardware manufacturers haven't been able to run retail stores profitably.
      Rick_R
      • RE: comScore: iPad accounts for 97 percent of all US tablet traffic

        [i]To be an illegal monopoly they have to be engaging in activities that constitute an "anticompetitive restraint on trade". For instance, MS used to insist that if a PC vendor wanted to include Windows on any PC it had to buy a license for every PC it sold, even if that PC was sold with a different OS.[/i]

        "Used to"?

        lol... :D
        ScorpioBlue