Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

Summary: 'Choice' is the key word.

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Here's the biggest indication yet as to how unconvinced OEMs are when it comes to Windows 8's suitability for tablets - PC giant Dell is still undecided as to whether it wants to use Windows 8 on its consumer tablets or Android.

Speaking with Reuters, Dell chief commercial officer Steve Felice says that the OEM giant learned from the mistakes its rivals such as HP, RIM and Motorola (not to mention the mistakes it made with its own Streak 7), made and now has a better understanding of how consumers now value the 'ecosystem' as much as the actual hardware itself.

'You will see us enter this market in a bigger way toward the end of the year,' said Felice. 'So we are not really deemphasizing it, we are really being very careful how we enter it.'

But what OS will be powering Dell's tablets? Felice is non-committal.

'We like Windows 8 but we continue to develop with Android as well. We are still going to be more choice-driven, based on the feedback we get from customers.'

Ohhh, there's that word ... choice. It's funny that Dell doesn't give PC buyers much of a choice as to what OS they get (It's pretty much Windows or nothing), but when it comes to tablets there's talk of choice. That's interesting, especially when combined with the earlier ecosystem comment. Is it that Dell wants consumers to have a choice, or is the company worried that there initially won't be much of an ecosystem supporting Windows 8 tablets and is hedging its bets.

Interesting to see such uncertainty at this state from a big OEM.

Topics: Android, Tablets, Software, Operating Systems, Mobility, Microsoft, Laptops, Hardware, Google, Dell, Windows

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  • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

    Sounds like a bargaining ploy to me. I doubt they'll end up with all their eggs in one basket, but how many they put in the Windows 8 basket may well depend on what sort of deal they get on their licenses. They actually tried this with Linux on netbooks as I recall, but it turned out hardly anyone wanted the Linux ones anyway.
    MarkXA
    • The problem wasn't Linux...

      @MarkXA
      ...it was that nobody wanted netbooks. They are slowly garning some demand thanks to the influx of other smart devices that are far short of a full personal computer...phones, e-readers, smart TVs etc. It is still very much a niche market though.
      jasonp@...
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @MarkXA
      I think you are spot on regarding negotiating stances.

      As to what happened with netbooks, Microsoft did open up its pocketbooks to regain dominance when they noticed in year one that Linux ones were selling well. I don't want to get into the splitting of hairs and partisans religious wars. But I think that Microsoft, which came from behind (Vista was clearly the answer to a problem other than how to run on Atoms), never did hit the 90% share in that sector. It did very well, no doubt, and those who want bragging rights, please enjoy. The sector, though, was a dead end race to the bottom and the price of Redmond's victory was adding tens of millions of XP users to the install base and the quarter that was the peak for netbook share was Microsoft's worst, because it got less money for its licenses.
      DannyO_0x98
  • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

    I would not commit at this point either. I have seen Win8 and played around with it. Sorry to say I think it stinks.

    Still - It has a bit of a journey left before mainstream MS customers get to beta test the RTM operating system. Meanwhile, Android is moving ahead in itty bitty spurts so it's a foot race really.

    I would like to see MS come out with a tablet OS that is fully functional and just works. That being said, we are talking MS here so really anything can happen.

    Either way, I will not purchase anything Apple and just wait for either Win8 or Android to mature into a usable product on tablet PCs.
    smashandgrab
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @smashandgrab
      Geez, it bugs me when people say "it just works." That is so retarded. All computers work. I think what you mean is, "I want it to read my mind and do what I am thinking about because I am too stupid or lazy to educate myself on how to use it." Pfffft. If you have a problem using Windows you will have a problem using any computer.
      lippidp
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @smashandgrab
      "Either way, I will not purchase anything Apple . . ."
      Nice to have an open mind! In any case I would take Win8 or iOS over Android any time since we know that Google makes all their money through spying on the users. Why would anyone voluntarily use software or apps that are designed to be spyware?
      jorjitop
      • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

        @jorjitop If you have evidence of spying going on, please contact your state's attorney general so that a lawsuit may be filed against Google. If not, please don't repeat conspiracy theories.
        jgm@...
  • Funny how the author forgot that

    that Dell did give consumers choice on PC Os's and they still wanted Windows.

    Does the author have a poor memory (He should have that looked at) or is it just another "troll" line...?
    William Farrel
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @William Farrel

      Just another troll line I'm thinking.
      Come on people it's only a start screen...
      Blogsworth
      • You could be right, as it wasn't too long ago

        @Blogsworth
        that AKH was talking about how vendors couldn't move Linux PC's and Netbooks, as people where unhappy with them as they where expecting Windows - an OS that ran what they already owned, and did what they needed it to.

        I beileve he mentioned how many of retailers where getting returns of Linux based systems, from Walmart to online retailers, and offered many a reason as to why, and mentioned how retailers don't stock what they can't sell, that essentially, Linux wasn't finacially worth inbvesting in given the scale they work in.

        [b]Now[/b] he turns arounds and blames it all on the vendors, who "suddenly" isn't giving consumers a choice.
        William Farrel
  • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

    What comes next for Apple's OS?
    Hhmmm. We've put everything back on the desktop for the last version.
    Let's unclutter the desktop again and call this one Zanzibar Leopard...
    Blogsworth
  • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

    What comes next for Apple's OS?
    Hhmmm. We've put everything back on the desktop for the last version.
    Let's unclutter the desktop again and call this one Zanzibar Leopard...
    Blogsworth
  • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

    There is no decision, just go with Microsoft Windows and you will be better off. Look at how many android tablets have been produced and failed then look at how many Windows tablets there are. Numbers speak for themselves.
    Loverock Davidson-
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @Loverock Davidson-

      I wouldn't say that ALL Android tablets failed. Only the sub-$100 tablets. And they SHOULD have failed. If you get any of the Android tablets in the $250-$300 range running ICS you would be happy with that purchase. They all have solid hardware and can run pretty much any app in the Android Market.
      benched42
  • Yeah look how that worked out for them last time. Remember when they let

    their consumers have "choice" of linux or windows on their desktops/laptops. That was a completel bust that went away after no one picked linux for a couple years. This is more of the same. Dell is drifting in the wind. They need to do no more than look at HP's android fiasco to see where they need to head.
    Johnny Vegas
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @Johnny Vegas <br><br>Hardly, how many PC's did Dell sell with Ubuntu preinstalled? two or three? and in how many stores? of course it wasn't going to take off.<br>What Dell needed to do is what they are doing in China...<br><br>"On Wednesday in Beijing, Canonical and Dell announced the start of an exciting retail program to sell machines pre-loaded with Ubuntu, initially rolling out to 220 retail stores in China.<br>The stores will feature Ubuntu on a range of Dell computers, and will carry branded marketing collateral in-store, trained staff positioning the benefits and advantages of Ubuntu to consumers and will be supported by a retail team of Ubuntu merchandisers, set up to support the stores. The work was carried out by the Canonical teams based in Beijing and Shanghai, working with Dell China."
      guzz46
    • Say it anyway

      [ul][i]HP's Android fiasco[/i][/ul] Which Android fiasco was that? Or were you referring to RIM's Android fiasco? Amazon's? It's hard to keep track of the Android fiascos when you're reading from a script, eh?
      Robert Hahn
    • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

      @Johnny Vegas It's like an echo chamber in here. Everyone's a combatant rather than an intelligent commenter, and like audience participation in Rocky Horror Picture Show, all Mr. Kingsley-Hughes has to do is hit the right catch-phrase and everyone throws popcorn and chants the same response. Meanwhile, the few people actually commenting about the subject of the article are drowned out.
      jgm@...
  • RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

    Win 8 is by definition vapor until it hits the shelves. And until taht time I can't blame amny manufacturer for being non-committal.
    dsf3g
    • You don't know what the definition of vaporware is I take it

      @dsf3g

      Vaporware is when a product is continually promised to ship yet does not with a very low probability of ever seeing a product launch. Windows 8 isn't vaporware because you can already download the developer preview and there is 100% certainty that it will launch.

      If you're referring to if it will be any good that's not vaporware that's just skepticism. And reasonably so given the massive change to Windows.
      LiquidLearner