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Adrian Kingsley-Hughes

Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets

By | January 12, 2012, 10:20am PST

Summary: ‘Choice’ is the key word.

Here’s the biggest indication yet as to how unconvinced OEMs are when it comes to Windows 8’s suitability for tablets - PC giant Dell is still undecided as to whether it wants to use Windows 8 on its consumer tablets or Android.

Speaking with Reuters, Dell chief commercial officer Steve Felice says that the OEM giant learned from the mistakes its rivals such as HP, RIM and Motorola (not to mention the mistakes it made with its own Streak 7), made and now has a better understanding of how consumers now value the ‘ecosystem’ as much as the actual hardware itself.

‘You will see us enter this market in a bigger way toward the end of the year,’ said Felice. ‘So we are not really deemphasizing it, we are really being very careful how we enter it.’

But what OS will be powering Dell’s tablets? Felice is non-committal.

‘We like Windows 8 but we continue to develop with Android as well. We are still going to be more choice-driven, based on the feedback we get from customers.’

Ohhh, there’s that word … choice. It’s funny that Dell doesn’t give PC buyers much of a choice as to what OS they get (It’s pretty much Windows or nothing), but when it comes to tablets there’s talk of choice. That’s interesting, especially when combined with the earlier ecosystem comment. Is it that Dell wants consumers to have a choice, or is the company worried that there initially won’t be much of an ecosystem supporting Windows 8 tablets and is hedging its bets.

Interesting to see such uncertainty at this state from a big OEM.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

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Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Dell undecided on whether to put Android or Windows 8 on late-2012 consumer tablets
Dr. Figgnuttan 16th Jan
Apple should buy Dull. Brake it up. Give the money back to the shareholders.
Sounds like a bargaining ploy to me. I doubt they'll end up with all their eggs in one basket, but how many they put in the Windows 8 basket may well depend on what sort of deal they get on their licenses. They actually tried this with Linux on netbooks as I recall, but it turned out hardly anyone wanted the Linux ones anyway.
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The problem wasn't Linux...
jasonp@... 12th Jan
@MarkXA
...it was that nobody wanted netbooks. They are slowly garning some demand thanks to the influx of other smart devices that are far short of a full personal computer...phones, e-readers, smart TVs etc. It is still very much a niche market though.
@MarkXA
I think you are spot on regarding negotiating stances.

As to what happened with netbooks, Microsoft did open up its pocketbooks to regain dominance when they noticed in year one that Linux ones were selling well. I don't want to get into the splitting of hairs and partisans religious wars. But I think that Microsoft, which came from behind (Vista was clearly the answer to a problem other than how to run on Atoms), never did hit the 90% share in that sector. It did very well, no doubt, and those who want bragging rights, please enjoy. The sector, though, was a dead end race to the bottom and the price of Redmond's victory was adding tens of millions of XP users to the install base and the quarter that was the peak for netbook share was Microsoft's worst, because it got less money for its licenses.
I would not commit at this point either. I have seen Win8 and played around with it. Sorry to say I think it stinks.

Still - It has a bit of a journey left before mainstream MS customers get to beta test the RTM operating system. Meanwhile, Android is moving ahead in itty bitty spurts so it's a foot race really.

I would like to see MS come out with a tablet OS that is fully functional and just works. That being said, we are talking MS here so really anything can happen.

Either way, I will not purchase anything Apple and just wait for either Win8 or Android to mature into a usable product on tablet PCs.
@smashandgrab
Geez, it bugs me when people say "it just works." That is so retarded. All computers work. I think what you mean is, "I want it to read my mind and do what I am thinking about because I am too stupid or lazy to educate myself on how to use it." Pfffft. If you have a problem using Windows you will have a problem using any computer.
@smashandgrab
"Either way, I will not purchase anything Apple . . ."
Nice to have an open mind! In any case I would take Win8 or iOS over Android any time since we know that Google makes all their money through spying on the users. Why would anyone voluntarily use software or apps that are designed to be spyware?
@jorjitop If you have evidence of spying going on, please contact your state's attorney general so that a lawsuit may be filed against Google. If not, please don't repeat conspiracy theories.
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Funny how the author forgot that
William Farrel 12th Jan
that Dell did give consumers choice on PC Os's and they still wanted Windows.

Does the author have a poor memory (He should have that looked at) or is it just another "troll" line...?
@William Farrel

Just another troll line I'm thinking.
Come on people it's only a start screen...
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@Blogsworth
that AKH was talking about how vendors couldn't move Linux PC's and Netbooks, as people where unhappy with them as they where expecting Windows - an OS that ran what they already owned, and did what they needed it to.

I beileve he mentioned how many of retailers where getting returns of Linux based systems, from Walmart to online retailers, and offered many a reason as to why, and mentioned how retailers don't stock what they can't sell, that essentially, Linux wasn't finacially worth inbvesting in given the scale they work in.

Now he turns arounds and blames it all on the vendors, who "suddenly" isn't giving consumers a choice.
  • Flagged
What comes next for Apple's OS?
Hhmmm. We've put everything back on the desktop for the last version.
Let's unclutter the desktop again and call this one Zanzibar Leopard...
What comes next for Apple's OS?
Hhmmm. We've put everything back on the desktop for the last version.
Let's unclutter the desktop again and call this one Zanzibar Leopard...
There is no decision, just go with Microsoft Windows and you will be better off. Look at how many android tablets have been produced and failed then look at how many Windows tablets there are. Numbers speak for themselves.
@Loverock Davidson-

I wouldn't say that ALL Android tablets failed. Only the sub-$100 tablets. And they SHOULD have failed. If you get any of the Android tablets in the $250-$300 range running ICS you would be happy with that purchase. They all have solid hardware and can run pretty much any app in the Android Market.
their consumers have "choice" of linux or windows on their desktops/laptops. That was a completel bust that went away after no one picked linux for a couple years. This is more of the same. Dell is drifting in the wind. They need to do no more than look at HP's android fiasco to see where they need to head.
@Johnny Vegas

Hardly, how many PC's did Dell sell with Ubuntu preinstalled? two or three? and in how many stores? of course it wasn't going to take off.
What Dell needed to do is what they are doing in China...

"On Wednesday in Beijing, Canonical and Dell announced the start of an exciting retail program to sell machines pre-loaded with Ubuntu, initially rolling out to 220 retail stores in China.
The stores will feature Ubuntu on a range of Dell computers, and will carry branded marketing collateral in-store, trained staff positioning the benefits and advantages of Ubuntu to consumers and will be supported by a retail team of Ubuntu merchandisers, set up to support the stores. The work was carried out by the Canonical teams based in Beijing and Shanghai, working with Dell China."
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Say it anyway
Robert Hahn 12th Jan
    HP's Android fiasco
Which Android fiasco was that? Or were you referring to RIM's Android fiasco? Amazon's? It's hard to keep track of the Android fiascos when you're reading from a script, eh?
@Johnny Vegas It's like an echo chamber in here. Everyone's a combatant rather than an intelligent commenter, and like audience participation in Rocky Horror Picture Show, all Mr. Kingsley-Hughes has to do is hit the right catch-phrase and everyone throws popcorn and chants the same response. Meanwhile, the few people actually commenting about the subject of the article are drowned out.
Win 8 is by definition vapor until it hits the shelves. And until taht time I can't blame amny manufacturer for being non-committal.
@dsf3g

Vaporware is when a product is continually promised to ship yet does not with a very low probability of ever seeing a product launch. Windows 8 isn't vaporware because you can already download the developer preview and there is 100% certainty that it will launch.

If you're referring to if it will be any good that's not vaporware that's just skepticism. And reasonably so given the massive change to Windows.
@LiquidLearner

I fully expect Win 8 to launch, but there's not a 100% probability of anything. And in my book a product is vapor until it hits the shelves.

The only exception I might make to this designation is inevitable nuisanceware upgrades consisting of useless bloat meant solely for the purpose of forcing businesses and individuals to upgrade the latest version of an existing software package. I'm loooking at you Microsoft Office.
Here???s the biggest indication yet as to how unconvinced OEMs are when it comes to Android???s suitability for tablets - PC giant Dell is still undecided as to whether it wants to use Windows 8 on its consumer tablets or Android.
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Why would an OEM choose?
Robert Hahn 12th Jan
Why would they ever choose? Are they really going to turn down tablet sales because a customer wants one or the other?

And before the Microsoft Script Kiddies jump in with their Tales From The 1990's, this is not your father's linux desktop market. In fact it's so different that Microsoft isn't even going to be selling Windows. They're just calling some other thing Windows, but customers will see what looks like a giant Windows Phone.
@Robert Hahn I don't know what's so hard about selling an open tablet and let users buy their own copy of Windows 8 for ARM or (not buy) their own copy of Android (or a Linux for ARM or WebOS or... anything else) and install it like they would any other piece of software.
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It's called sales
William Farrel 12th Jan
@jgm@...
the problem is that the vast majority of people just want something that works - selling a blank tablet that you have to add an OS to raises the overall price, and doesn't guarantee results.

Why would I want to buy a car without an engine? Show me what you have, and I'll order it whole and ready to go.
@WF

I don't want to buy a blank tablet but one that has multiple OSes supported by the OEM complete with appropriate ROMs is very attractive. Perhaps not to everyone but certainly to me. And it would reduce costs because you'd have a single hardware platform that could serve multiple tastes. It would be smart.
@William Farrel
"Why would I want to buy a car without an engine?"

So you could put a V-8 in your Beetle or a hybrid in your Corvette... so you could get what you really want. It's not about buying a car without an engine so much as a car only being offered with one engine you may or may not want.
I mentioned in another article about looking at the HP DM1-Z laptop. If I read the repair manual right, it has 2.4GHz and 5 GHz antennas. HP only offers two wireless cards for it, though, neither of which are 5GHz capable. Worse still, the BIOS has a white list so that the system won't boot if one of their two choices isn't installed. I SHOULD be able to install any mini PCIe wireless card in the system, but I'd be locked out of being allowed to boot. HP has decided that no one with a DM1-Z needs to access a 5GHz network. It doesn't "just work" if it doesn't do the work I want it to.

A lot of cars today DO have multiple engine choices and a few have hybrid choices as well. The user gets to decide the tradeoff between fuel efficiency and power... front/rear drive or all-wheel, manual or automatic.

"the problem is that the vast majority of people just want something that works -"
A tablet will just work too, once your put your OS on it. Installing an OS isn't really any more difficult than installing any other piece of software, probably even easier on a tablet since you're not going to be dealing with multiple hard drives and boot record issues.
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Why would you ruin a reasonable post?
LiquidLearner 12th Jan
@Robert Hahn

The first line made perfect sense. An OEM shouldn't choose if there is a profitable market for both. If I were a tablet vendor I would not only support Android and Windows 8 but I'd make sure the hardware was the same so I could sell it with both on there. While I'm waiting for a Windows 8 tablet I'd be much more attracted to an ARM based one if it ran both Android and Windows 8 supported by the OEM.

But why start talking about MS script kiddies? What does that even mean? And of course it's not the '90s desktop market, it's the tablet market from 20 years later.

And if what you say is true about Windows 8 then Ubuntu 11 isn't really Ubuntu but something else that they call Ubuntu. That makes no sense.
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Maybe you know them as Munchkins?
Robert Hahn 12th Jan
    why start talking about MS script kiddies?
Because they were already active in the thread, trying to sell the canard that the tablet market of 2012 is the desktop market of the 1990's, when Dell offered linux on their machines but very few ordered it.
If you do some browsing on Dell's website they do offer PC's with OS's other than Windows, but in general the point of choice is that while in PC's the people have chosen and picked decisively picked Windows, The non Apple tablet market is much more in flux so they've got a lot more reason to be indecisive.
@brendan@... You're mostly right although it's still likely that most of the PC-buying population doesn't know Linux exists. I got a "I didn't know there were other things you could put on your computer" response a few weeks ago while helping someone with a Windows 7 laptop and explaining during our conversation that mine runs OpenSUSE Linux when asked about how mine was set up.
I suspect that once Windows 8 launches, Android laptops & tablets will be left in the dust. Much like Android netbooks were left in the dust.

The reality is that, when there's work to be done, Windows PCs are still the best investment. It's one thing to buy an Android phone (which is subsidized) and then fill it up with (mostly) free or $1 apps. It's quite another to replace your main PC (or invest in a tablet) with an Android device. I just don't see it happening once the Windows 8 tablets come out.
@metromalenyc The latest information coming out of ZDNet suggests that Windows on ARM won't include the Windows desktop, only the Metro UI/Metro apps. If you're expecting to run a full desktop on ARM with Windows, you might need to think again. That would leave Linux as your only full desktop option for ARM (there are a few distros out now that can run on ARM but several of the major distros are working on ARM ports now and will probably be complete before Windows 8 ships).
Either one will probably be just fine for tablets. However, for your laptops and desktops, stick with Windows-7. One operating system for "toys" and one operating system for a "working tool."
Do two versions, it is not like they have to alter the hardware too much or at all. We are talking OSs. I have an older WinMo phone that can take Android once rooted. So just give choices. Their focus should be on product design. That streak was ugly.
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PFFT
symbolset 12th Jan
It's Dell. They'll go Windows to the end.
Apple should buy Dull. Brake it up. Give the money back to the shareholders.

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