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Hardware 2.0

Adrian Kingsley-Hughes

Did Intel fake the CES 2012 'Sandy Bridge' Ultrabook demo?

By | January 10, 2012, 11:33am PST

Summary: Is it a game playing or a movie?

A video of Intel’s CES 2012 Ultrabook demo has appeared on YouTube which seems to suggest that the chip giant faked the DX11 demonstration.

See also: CES 2012: ZDNet’s news and product coverage | CES 2012: CNET’s news and product coverage

Here’s the video, showing Intel’s Mooly Eden, the vice president and general manager of Intel’s PC group, at the keyboard. It appears that a few times during the beginning of the video that the control panel for the popular media player VLC appears, suggesting that this isn’t a game demo but instead playing a movie:

See the control panel? Here’s a still:

Looks like VLC to me!

At one point Eden admits to not playing the game, saying that it’s controlled ‘from backstage.’ Really?

[UPDATE: Intel admits that the game was in fact a video, claiming it was done 'for expediency.']

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Did Intel fake the CES 2012 'Sandy Bridge' Ultrabook demo?
opcom Updated - 13th Jan
I've seen a real tradeshow fake, an outright lie, with their (not Intel, another company) employees directly lying to customers.

This is not at all the same, at worst it is a recording of the performance. When a paradigm involving a game is demo'd, isn't it better to have a game master play a few sessions, pick the best one, and play that back to really show it off? I think that could be what was done here, but I would not call it a fake or fakery.

Fakery's when you start hiding optical cables under carpets because your wireless isn't, - haha if you are reading this you know who you are and so do I.
0 Votes
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So....?
rock06r 10th Jan
And Britney Spears lipsynchs. If you're griping about the performance aspects of a chipset based on a little bit of background clutter or whether or not a vendor showed off a demo.....? Well, since you're in the demo-bashing mode: I vividly remember all kinds of games in my youth that had way better intro videos and pre-release teasers than the actual game. Shouldn't we go after those jokers first?
I'd rather hear about the specs of the chipset. A demo video simply doesn't do it - whether actually rendered in real time or not doesn't matter to most people. It's gonna come down to whether or not the device has a low response time etc, and most of the time that (in turn) comes down to two other things - the network connection and the memory/storage speed. Chips are already zippy enough. In terms of chip performance I want to know 2 things: Is it gonna last 12 hours or so, and is it gonna fry my hand from using it for 2 hours in a row?
Are you talking about the Ivy Bridge demo? If so there's an explanation over at Anandtech.

http://www.anandtech.com/show/5359/intel-confirms-working-dx11-on-ivy-bridge
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So?
Samic 10th Jan
Steve Jobs pretented to Facetime calling Jony Ive while he's really just standing in the room next to the stage.

It's was just a demo. As long as the release product works as expected nobody cares.
@Samic next room, next street next city, it all works the same. FaceTime uses the internet and your broadband connection to stream video. I have used it, and while there are a few quirks that need to be fixed (it is creepy then you talk to someone who is walking), it generally works as advertised
@Samic Yes, but he was actually using the program Facetime. If the case with Intel that he was actually not running the game but just showing a video of the game. That would be much different. If it was a demo of the game running. I would be OK with that too. I think a lot of this is just worry over something going wrong live.
Doesn't the demonstrator say after raising his one hand and then walking away from the PC that it is a demo playing back stage? Where's the controversy?
Why is it to okay? Both the demos of the xbox, and xbox 360 were not even run on a console, but were in fact run on Macs. Your point is lost, when you point out one, but conveniently ignore the other.
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Must have nothing else to write about. I thought demo meant 'demonstration'. He was demonstrating what the DX11 can do. He never said 'he' was running an actual application.
He walks away while the "game" is still running. So big deal, it is obvious that this was a demo and he wasn't really playing. Can you find something that matters to write an article on?
Geez...take it easy people. Adrian is merely asking a rhetorical question that goes to the heart of ethical hype.

A good journalist, like, Adrian, is obligated to ask such questions.

You tyros need to get with what reporters are supposed to do.

Rich Reynolds
Fort Wayne MediaWatch
can you say demo ASSuming you seen one befor like on a apple.
I've seen a real tradeshow fake, an outright lie, with their (not Intel, another company) employees directly lying to customers.

This is not at all the same, at worst it is a recording of the performance. When a paradigm involving a game is demo'd, isn't it better to have a game master play a few sessions, pick the best one, and play that back to really show it off? I think that could be what was done here, but I would not call it a fake or fakery.

Fakery's when you start hiding optical cables under carpets because your wireless isn't, - haha if you are reading this you know who you are and so do I.

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