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Hardware 2.0

Adrian Kingsley-Hughes

Does your gadget lust extend beyond tech?

By | March 23, 2007, 8:46am PDT

Summary: Does your gadget lust extend beyond tech into other areas of your life?

A while ago I wrote a post about a condition I call gadget lust.  Here's what I wrote back then:

All of the stuff that you're surrounded by was bought as a result of two core emotions - you wanted to gain pleasure or you wanted to avoid pain.  If you buy something because it is going to save you a bunch of time and make your life easier, you were avoiding pain.  If you bought something because you saw it and really had to have it because it was the coolest thing that you'd seen in the last 10 minutes, you bought it to gain pleasure. 

Gadget lust is a powerful sales tool.  Just look at how hungry people are for the iPhone, and very few people (outside of Apple anyway) know much about it.  That doesn't matter.  Gadget lust is working at 110% and people want it.  Tech folks certainly seem to love their gadgets!

But I'm wondering, since we have such a diverse cross section of folks here reading ZDNet blogs, whether for you gadget lust extends beyond tech into other areas.  Cars, watches, guns, tools, sports equipment, books, artwork, photography gear … the scope for gadget lust outside of technology is huge.

I'll start.  I'm pretty sure that I buy far more flashlights and pocket tools that I really need.  I don't know whether it's because I find myself needing a flashlight and pocket tool regularly so I buy them so I have plenty around or what, but over the years I've accumulated a fair number of them.  I'm also partial to picking up cotton shirts.  Could be worse I guess, I could be hooked on Rolexes and Fabergé eggs.

Your turn.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Yeah, cars are a good example
Big Scoddie 26th Mar 2007
We could all buy a "practical" car that does the job of - dare I quote one of my most hated cliches - "getting us from 'A' to 'B'", but most of us buy on some level of emotion.

There is prestige, thrills and some kind of "statement" involved in our choices. Same can be said for our gadget motivations. Status anxiety is a powerful marketing tool. Otherwise we would have one model in one colour. How boring would THAT be?
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Motorbikes anyone?
p_msac@... 23rd Mar 2007
I simply love new motorbikes, they have evolved tremendously over the past years.
The passion extends also to MotoGP competitions and other sports in two wheels.
... but I like to ride any motorbike (big, small, off-road, scooter, Super-sport, pocket bike, older ones, new ones, whatever).
And of course, the better the bike the better the ride.
Acceleration and Speed is a such a thrill ...
The secondary effects of riding is that I almost go to sleep when driving cars ... it gets really boring once one get used to motorbikes.

Anyone else onto Bikes?

Regards,
Pedro
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Yes, motorcycles!
ridingthewind 23rd Mar 2007
Getting new gadgets at work is the best part of my job - I am building a brand new network backbone - way fun!

Motorcycles are the other thing I accumulate! A few track days and I was totally addicted. Though I am sooo not a moto-head. I change my own oil and nothing else. (Though I suppose thats good for a girl! me at the track: www.vyrrib.org/moto/images/SummitPoint1.jpg)

But not too many small pocket gadgets. Though the pocket rocket bikes are very appealing...

There were a bunch of engineers I work with also into motorcycles. Connection? Don't know...

cath
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All Right!!
p_msac@... 23rd Mar 2007
Good going ... and nice curving on the picture ... nice GSXR too ... a great bike.
Helmet is a great Arai, and you even had the care to place protecting "mushrooms" on the side of the bike ... nice going.

Track days get addictive.
I had to stop after marriage, not because of wife pressure but really because she got worried all the time.
Although I think the road is far more dangerous than the track day ...
Many friends of mine are also engineers and Motorcycles are the major stress escape outside of work.

"change my own oil and nothing else. (Though I suppose thats good for a girl!"

DuHu ... Sexist comment ... happy happy

Careful on the road.

Regards,
Pedro
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Cars too
WFreeze 26th Mar 2007
I needed a car and for the same money as I would have spent for a two year old Honday Accord, I bought a seven year old BMW M5. Talk about gadgets, an integrated navigation system with computer, a DSP system for the stereo and a ton of other stuff. Much better than a new flashlight....
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Yeah, cars are a good example
Big Scoddie 26th Mar 2007
We could all buy a "practical" car that does the job of - dare I quote one of my most hated cliches - "getting us from 'A' to 'B'", but most of us buy on some level of emotion.

There is prestige, thrills and some kind of "statement" involved in our choices. Same can be said for our gadget motivations. Status anxiety is a powerful marketing tool. Otherwise we would have one model in one colour. How boring would THAT be?
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Gadgets
rbbeck2@... 26th Mar 2007
I saw a cartoon that went like this: A guy walks into a Best Buy and says to the salesperson, " I'm going through another emotional crisis I need another gadget to help me get through it."

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