EA: Wii graphx sux

EA: Wii graphx sux

Summary: The Advertising Standards Authority (ASA) in the UK has fragged an ad for EA's Tiger Woods PGA Tour 09. The ASA claim that the ad was misleading because it used footage from the Xbox 360 version of the game.

SHARE:
TOPICS: Tech Industry
32

The Advertising Standards Authority (ASA) in the UK has fragged an ad for EA's Tiger Woods PGA Tour 09. The ASA claim that the ad was misleading because it used footage from the Xbox 360 version of the game.

What's interesting here isn't the ASA's ruling but EA's response:

Electronic Arts confirmed that the footage in the ad was taken from the Xbox 360 version of the game.  They pointed out that Tiger Woods was seen using a Wiimote throughout the ad and the only branding at the end of the ad was that of Nintendo Wii.  They said, to avoid any confusion, they added text to inform viewers that the game was available on all formats.  Electronic Arts maintained that they were demonstrating game action that was possible on all formats and did not show any gameplay that was impossible on a Wii.  They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to "up the resolution" of Wii footage to broadcast quality. [emphasis added]

Oooh, now that's harsh, and I might add, somewhat unfair. After all, you see plenty of ads of Wii games on the TV and they look OK. I think what happened here is that the ad agency tried to do something cinematic with the footage and chose to use higher resolution footage. But if you're going to put Tiger Woods with a Wiimote in his hand in front of a digital representation of Woods, people are going to automatically assume that the footage Wii footage.

ASA ruling can be found here.

Topic: Tech Industry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

32 comments
Log in or register to join the discussion
  • EA: Wii graphx sux

    So does DR, but that doesn't stop EA from instituting it heavily, eh?
    MGP2
  • Who cares, its a friggin game...

    Pffttt....
    No_Ax_to_Grind
    • Maybe.

      But why let them lie?
      Bozzer
      • Anyone with a Wii would already know

        Wii graphics suck.

        EA was saving money on advertising for all versions of the game. It is misleading but I doubt anyone is making Wii purchases based on the graphics in the commercial. Most games are advertised with the graphics from cut scenes that do not reflect actual real-time rendered graphics anyway.

        They should add a disclaimer.
        T1Oracle
        • Actually

          The graphics don't suck if the art design is done with the limitations of the medium.

          Great design is great design. Just because you code games on a PS3 or a XBOX360 doesn't automatically grant you great graphics.
          Bozzer
          • True

            Artistry is more important than graphics processing power, however graphics processing power determines the level of detail that can be rendered in real time. In terms of the potential for highly detailed graphics, the Wii is barely better than a PS2. From what I've seen it actually looks worse, but I won't claim that it is yet.
            T1Oracle
          • Cast your mind back.

            You are probably right about the PS2 and the Wii for raw graphics power. However, you may wish to consider No More Heros, Okami and Super Mario Galaxies as examples of how it should be done.

            And lets be honest, if you want [i]really[/i] high end graphics the PC is where it is at. PC gamers have been playing in HD since before HDMI became a household name.

            Still, nothing beats good old fun. The graphics can be fantastic, but if the game is meh, what is the point? Shooters have been going about since doom. Gears of War is a corrider shooter just like doom. The graphics are fantastic, but its the same story I have read a million times. Hide - Shoot - Hide - Shoot - Ammo - Weapons - Hide - Shoot. :(

            Cast your mind back to the C64. How fun were some of the games back then? With only 8 colours on screen and 64k of RAM to play with!

            And it is the fun factor which has made the WII so damn sucessful. Even for old hardcore gamers such as myself who cut his teeth on the ATARI 2600 and the arcades in the swimming baths. The XBOX360 and the PS3 are all about the same games that were on the XBOX and PS2. Same games, better graphics.

            Its like taking that old black and white classic movie and remaking it with CGI, 90% of the time it ends up worse.

            The WII adds the fun element back into gaming with the novel control. The graphics don't have to be hollywood style, they have to communicate the gameplay and do it with artist flair that fits the medium.
            Bozzer
          • Graphics aren't everything but...

            Nintendo could have done better than the graphics in the Wii. I didn't expect it to compete with PS3 and XBOX 360, but it still should have been much better than a PS2.

            The controller is nice and you don't need HD, but graphics are still important. I think that not beating the previous gen was a mistake even though the Wii is an obvious sales success.

            The only way I'll get a Wii is if they improve the graphics.
            T1Oracle
        • Au contrare

          [i]Most games are advertised with the graphics from cut scenes that do not reflect actual real-time rendered graphics anyway.[/i]

          No, sir, not anymore.
          Most of the game commercials you see on TV these days use in-game footage. WoW, GTA IV, Little Big Planet, and Tiger Wood's PGA Tour 09 are a few examples.
          tikigawd
          • No, they don't...

            Those are all done on the high end render stations, utilizing the dev kits. These have much greater hardware and far better video than the wii does.

            Most of the wow commercial machinima is actually done on the wow model viewer. You'd know that if you did about 10 seconds of research. The rest of them are simply farm renders at high settings.
            Spiritusindomit@...
          • I wasn't talking about just the Wii

            I was talking about games in general.

            The WoW model viewer still uses the WoW engine, does it not?

            My mistake on "in-game footage." I meant to say they use the game engine. My point is that what you see in the commercial looks like the real game.

            And yes, anything has better hardware than the Wii.
            tikigawd
    • People who buy games care (nt)

      nt
      tikigawd
    • interesting response, so false advertising is ok?

      I am thinking of when MS compared it's vulnerability total for the windows OS vs linux OS, and they used different results in their favor - the linux OS total was for the complete distribution including all applications available in the repository, and compared it to a base OS only install of windows.

      I can't help but picture the Mac vs PC commercial, PC is counting the budget allocation "marketing, marketing, marketing, OS development, marketing, marketing, marketing"

      LoL
      ~doolittle~
  • RE: EA: Wii graphx sux

    I agree, Wii graphix do sux.
    goingbust
  • well . . .

    Yeah, the ad is misleading - but I'm not surprised.

    The Wii's graphics are admittedly a bit lacking, although it turned out that appealing to a much larger audience was a far better move than appealing to the somewhat picky core gamer audience.

    The unique controls and very family friendly casual games turned out to be a much better decision than the traditional path of pushing graphics to the limits like the 360 and PS3 did.
    CobraA1
    • Nintendo is on something

      "The unique controls and very family friendly casual games turned out to be a much better decision than the traditional path of pushing graphics to the limits like the 360 and PS3 did."

      I agree.
      With both the Nintendo DS and the Wii,Nintendo has been quite intuitive and has been able to anticipate with some significant accuracy the need of the customers.
      I think that both Sony and Microsoft will have to somehow follow the path of Nintendo or they could be completely blown away with the next generation of consoles if Nintendo push further its current concept while significantly increasing the graphic capabilities of their consoles.
      What is ironic is that,thanks to both Sony and Microsoft efforts, Nintendo will be able to take advantage of the technology developed for this generation of consoles to produce a cheap next gen console with HD graphic.
      timiteh
      • A slight quibble on "HD"

        I certainly get what you meant by HD, but a slight quibble on the usage of that term:

        "HD" doesn't say a whole lot about the quality of the 3D graphics themselves. It just says a lot about the number of pixels the platform is capable of using.

        I have some old graphics cards that are certainly capable of higher resolutions that could be considered "HD," but are quite incapable of all of the fancy effects and shaders that today's games use.
        CobraA1
      • Different audiences

        Different strategies.

        The Wii caters to the casual gamers, while the PS3, XBox 360 and PC cater to the more dedicated gamers.
        They are two different sectors of the market.

        There are games out there that would never run on the Wii.

        To use an analogy, you're saying that just because Budweiser is the #1 selling beer in the US all other brewers will have to start making their beer just like Anheuser-Busch or face extinction.


        [i]What is ironic is that,thanks to both Sony and Microsoft efforts, Nintendo will be able to take advantage of the technology developed for this generation of consoles to produce a cheap next gen console with HD graphic.[/i]

        First, I don't think Nintendo chose to use crappier graphics out of technical inadequacy. It was a design decision, so they could have built a souped-up system from the beginning. They don't need to borrow anyone else's tech savvy. Second, don't you think MS and Sony are already working on their next Next gen consoles. What makes you think the next offerings from Sony and MS will get stuck in this generation and only Nintendo will increase horsepower?
        tikigawd
        • Dedicated gamers. (LOL)

          [i]The Wii caters to the casual gamers, while the PS3, XBox 360 and PC cater to the more dedicated gamers. They are two different sectors of the market.[/i]

          Well, let me tell you this. The [b]REALLY[/b] dedicated gamers have all got a WII.

          We are the gamers who were brought up on the Atari 2600, the commdore 64, the Amiga and the Megadrive.

          If you played any of those when they were fresh on the shelves and you are still playing games now you will appreciate that the WII is a breath of fresh air. The PS3 is playing the same games as the PS1, but with incrementally better graphics in the form of the PS2.

          Either way, the graphics card in my PC blows both the PS3 and the XBOX360 combined. But you know what, I play games for fun, always have. And trust me, the WII is far more fun than the same old corrider shooters, beat em ups, and racing games to be found on the PS3 and XBOX360.

          And as for being a dedicated gamer, how does a quarter of a century of gaming experience grab you, dedication or what! So not only is mom, pop, gran, grandad, and kids that are playing the Wii, the old school h a r d c o r e gamers are all there as well. Once you have your stripes sonny jim, we might let you in the club.
          Bozzer
          • Oh my, I about crapped my pants

            When you flashed your old skool, h a r d c o r e zebra-boy stripes at me!

            Mommy mommy, I'm so scawed!

            Did someone's feelings get hurt :'(


            [i]how does a quarter of a century of gaming experience grab you[/i]

            How did it, indeed. It grabbed me so hard I about cheesed my PJs. Can I be your groupie if I can't be in the club?? Omigod, omigod, omigod! You sound like the coolest guy everr!!!

            I've been around for a third of a century, bud. I've owned an Atari 2600, a Commodore 64, a Coleco system, an Apple II E, a Game Boy, and a Sega.

            I currently own a Windows PC, a PS3, and a Wii. Actually, the GameBoy is still around too.
            Out of those the the PC wins hands down in terms of horsepower, and is my platform of choice. I got the PS3 b/c I wanted to play GTA IV before they ported it to the PC, and I figured I might as well get a Blu-Ray player. Also playing on the big TV in the living room is quite nice. I got the Wii because it's innovative, and is pretty fun especially in social settings.

            My point is that the Wii appeals to more than just the "typical gamers." I agree the system also manages to attract mom, pop, grandma, grandpa, and the kids. That last bunch is more of a casual-gamer group. They're not the ones who are necessarily on top of the latest gaming news. Nevertheless, by saying that I'm not saying that people who have enjoyed games for as long as you, or even longer don't find the Wii enjoyable.

            In my case, if there's a game that's available on all platforms I'll probably pick PC 1st, PS3 2nd, and Wii 3rd. The only time I'd pick the Wii 1st would be if a given game brought something new to the gameplay, like being able to wield a sword or lightsaber through the Wiimote (like in No More Heroes), to pick a quick example.

            So pipe the frick down and unbundle those chonies, "sonny jim." Jesus.
            tikigawd