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First official Windows Phone 7 ad hits the web - "The revolution is coming"

By | September 6, 2010, 10:05am PDT

The first official Windows Phone 7 ad hits the web, and it promises that “the revolution is coming.”

Here’s the ad. What do you think?

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Web, Microsoft Windows Phone 7, Microsoft Windows Phone, Microsoft Windows, Channel Management, Operating Systems, Software, Marketing, Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

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Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

Talkback Most Recent of 110 Talkback(s)

  • RE: First official Windows Phone 7 hits the web -
    That ad looks like a fake or Microsoft really has no idea about marketing.
    ZDNet Gravatar
    eprisencc
    6th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @eprisencc I've seen similar ads - it appears that some ad agencies have been playing around with ads that basically give no info about the product. Weren't early "droid" ads like that?
    ZDNet Gravatar
    CobraA1
    6th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @CobraA1 Even current Droid ads are like that, they only give you the impression that the Droid will turn you into a cyborg under the control of Skynet if you touch it.
    ZDNet Gravatar
    ssaha
    7th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    Aren't all Apple Ads like that?
    ZDNet Gravatar
    VanCleave
    7th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @VanCleave

    No, with regards to the iPhone TV ads, Apple give viewers the sense of what the device is all about.
    ZDNet Gravatar
    dave95.
    7th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @eprisencc This is an ad shown right before the opening of Lawrence of Arabia, it's themed for the movie. It's not meant to be for anything other than Lawrence of Arabia.
    ZDNet Gravatar
    ParsonsProject93
    6th Sep 2010
  • It appears you may not have seen many commercials
    (which is commendable), as there have been similar commercials like this throughout advertising history.

    Onw needs only watch television to realize that.
    plain
    ZDNet Gravatar
    Mister Spock
    6th Sep 2010
  • Windows Phone 7 is a fiasco, not a revolution
    It's a farce that Microsoft is calling Windows Phone 7 a revolution.

    It can't multitask. It can't even Copy-&-Paste. It's a debacle.
    ZDNet Gravatar
    gjafg
    7th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @Market Analyst,
    It's true that in the initial release will not include both features you mention. But there are other features neither Android or iPhone includes by default, like Office/Sharepoint/XBox/Facebook/Windows Live integration. Or email sorting for flagged or list only unread emails.
    http://www.youtube.com/watch?v=wblCTPMcmAM
    There are many things iPhone & Android do better than WP7, and vice versa. But if you don't like WP7 because it don't have Copy and Paste, even though it looks it have, for example, better email management, enjoy your choice. IMO, the three are excellent mobile platforms.
    ZDNet Gravatar
    dvm
    7th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @Market Analyst

    But it is a revolution in terms of the integration of XBox Live - the ability to connect into an existing and highly regarded gaming ecosystem. The fact that it is cross-platform adds to this.

    I suspect everyone else will rush onboard to mimick this - or suffer losing out.

    The same goes with Office - Nothing beats the de-facto standard. Integration with Windows Live and Exchange compatibility makes this feature superior to the competition.
    ZDNet Gravatar
    Poppets
    7th Sep 2010
  • Huh?
    @Market Analyst Apple fanboys deflected the earlier iPhones lack of multitasking and copy/paste as unimportant - now they want to use it as a "must have" - I'm a bit disappointed with the initial WP7 multitask rules, but multitasking isn't impossible (things like music and phone still continue while you do other things) - they're trying to get everyone locked down on the new internal architecture. However lack of copy/paste seems like a pretty stupid decision.
    ZDNet Gravatar
    archangel999
    7th Sep 2010
  • RE: First official Windows Phone 7 hits the web -
    @Poppets

    XBox live integration just to get achievement points and play with your avatar? Hardly anything revolutionary there imo.

    Office? They have office in Windows Mobile now correct?
    ZDNet Gravatar
    dave95.
    7th Sep 2010
  • @Poppets
    Just because you have the built-in ability to view your XBox Live stats doesn't make it a revolution. There are tons of iOS and Android apps for this, most of them free.

    In terms of games, the only games you'll see on this device that you won't see on the other two are the Microsoft exclusives like Halo and Project Gotham. Nothing I'll lose sleep over at night.

    If this phone doesn't require a restart on a regular basis like other versions of the Windows Phone software do, that'll be a revolution in and of itself. However, I'm not holding my breath...
    ZDNet Gravatar
    nix_hed
    7th Sep 2010
  • They cudda called it...
    @Market Analyst

    Magical! ... Ooops... Apple already owns that one...
    ZDNet Gravatar
    FiOS-Dave
    7th Sep 2010
  • That is Awesome!
    Normally I don't think Microsoft does good ads (remember Windows Vista - the wow starts now?). But this ad is awesome. I am now pretty sure that Microsoft would be spending its $500m or $1 billion budget for Windows Phone 7 marketing well. Nervous times for Apple and Google ahead.
    ZDNet Gravatar
    nishsingh
    6th Sep 2010
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