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Hardware 2.0

Adrian Kingsley-Hughes

Forrester: Windows 7 early adopters "satisfied"

By | March 30, 2010, 12:22pm PDT

According to two reports published by Forrester Research, a strong majority of US consumers are aware of the Windows 7 operating system, and consumers who were early adopters were generally very satisfied.

Yes, you read that right. Very satisfied. And I’d have to say that I see the same feelings amongst those who have upgraded. People, in particular those exposed to Vista, do indeed seem to be very happy with Windows 7.

As a rule, consumers don’t buy new operating systems, they buy new computers. These computers come supplied with an OS. While us tech-geeks obsess over such details, to the average consumer the OS is seen as part of the PC, much like the hard drive or CPU. But this pattern seems to have been broken with Windows 7, where some 43% of those who moved up to Windows 7 did so by upgrading an existing PC.

J.P. Gownder, a consumer product strategy analyst at Forrester had the following to say:

In short, Windows 7 is a thinner client program than was Windows Vista, meaning that it works well on older hardware configurations.  In the past, OSes were designed with Moore’s Law as an underlying assumption — that is, that newer PC hardware would be significantly faster and more powerful than the previous generation’s hardware. Windows 7, however, is a less burdensome OS than Windows Vista. 

According to Forrester, upgrading has never been so popular:

Among early adopters of Windows 7, in Q4, for the first time upgrading behavior matched replacement cycle purchasing.

A factor that Forrester don’t mention is the economic downturn. Spending $120 on making a PC look new must have been a more attractive proposition for many than throwing down $800 to $1,000 for a new system.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

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Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Forrester: Windows 7 early adopters
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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What's "other"?
John Zern Updated - 30th Mar 2010
Pirated?

Seriously, though; I can understand upgrading an existing system today, as they've got to the point where a 3.0GHz P4 or P4D with 2-4 meg of RAM something that works fine with what people need a computer for.

throw in $100 for both a sound and Video card and you're updated for a few more years.
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Corporate
No_Ax_to_Grind 31st Mar 2010
.
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They buy licenses and
ITLeader 31st Mar 2010
setup a server to be the network install point. You can boot a computer from the network and install the os from that network install point.
"I upgraded my existing PC from an older operating system to Windows 7"
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This is only correct for the business
donniebnyc666 1st Apr 2010
owner who purchased the new OS. For the employee users Win 7 just appeared one day on their work PC. They purchased neither a new PC nor the OS themselves. So for them the correct answer would be "Other."
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What?
bobiroc 1st Apr 2010
So a person receiving the a Windows 7 Upgrade as a gift would have to mark other? Is that what you are saying? I mean my sister bought a copy for my nephew and I performed the upgrade so if he took part of this poll he should mark other based on your logic.

People using a business owned computer should not count that computer on their desk. It's not theirs.
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I agree
Cylon Centurion Updated - 30th Mar 2010
It's a nice operating system. Even though I quite enjoyed using Vista over XP, Windows 7 has breathed new life into an otherwise stagnant OS market.

Also, I think that by upgrading as well, hopefully cleaned off some of the crapware most PC's have with them. I think if all OEM's "cut the crap" to say, that people would see an even bigger rate of satisfaction with the PC market in general.
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Like Windows?
AzuMao 30th Mar 2010
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They tried that with Netbooks
John Zern Updated - 30th Mar 2010
but then Linux dropped down to near single digit numbers as people wanted Windows, so Windows rose to the top again.
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Source?
AzuMao 30th Mar 2010
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Pretty much every sales stat.
Sleeper Service 31st Mar 2010
Face it: no-one wants Linux.

Sorry.
  • Flagged
Or the majority of the Internet, which is ran on it?

Okay. If you say so. I'll just take your word.
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You just don't get it do you?

Go on... shoo.
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@AzuMao: The conversation is about PC's not servers
de-void-21165590650301806002836337787023 1st Apr 2010
Please try to keep the conversation relevant?
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For a sneak peak
rtk 31st Mar 2010
at the tactics and red herrings Azu will employ, see http://talkback.zdnet.com/5206-12691-0.html?forumID=1&threadID=77435.

Be careful with your wording with this one, it's a problem well displayed in the linked thread.
  • Flagged
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Wow. Just wow.
AzuMao 31st Mar 2010
That thread view thing, even with all of the posts expanded, actually loaded faster than the normal view (which hides them)! Sweet.

But.. what's this have to do with Linux's market share?

Are you actually trying to change the subject of a conversation you weren't even a part of, now? Come on!
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Nope
rtk Updated - 31st Mar 2010
just warning the poor fellow if he hasn't seen the new and improved you, you were always marginal, but now you appear to be a paid troll.
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Pretty much what we all knew already.
jamesrayg 30th Mar 2010
Windows 7 is a damn fine OS, I'm enjoying my daily use of
it, and I love supporting it, I install it for someone
and I really never have to do things or fix things for
them. But I had a good experience with Vista too, so..
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Same here
nothingness 30th Mar 2010
Had a friend over who couldn't careless about technology in any shape or fashion who made the following comment after using my upgraded 3 year old Dell with Windows 7, "Wow, I really like this, what is this? It is really pretty too!"
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What's amazing with these numbers is that ...
de-void-21165590650301806002836337787023 30th Mar 2010
... traditionally, only around 6-10% of users upgrade - the VAST majority upgraded by buying a new PC. That more than 40% of respondents to this survey indicate that they upgraded is unprecedented.

As others have stated, a combination of factors has led to many more PC users upgrading including:

* The fact that even PC's from 5-6 years ago are more than capable of happily running Win7
* More PC users are perhaps a little more tech-savvy than in the past
* The tanking economy pushed a significant number of people to upgrade vs. buy a new PC (especially considering the first bullet above)
* Win7 was very well received through the Beta and RC - the buzz was overwhelmingly positive
* OEM's and ISV's were on-board and the majority of hardware and apps "just worked" with little user intervention.

Now ... can't wait to see what MS has up its sleeves for Win8 wink
If you look carefully enough, you can decipher the text on the graph, and find out that the "43% upgraded" is actually 43% of the people using Windows 7.

In other words, only 4% of desktop PC users upgraded to Windows 7.

Even though it, unlike all Windowses before it, actually doesn't require new hardware to run (it has about the same requirements as Windows Vista).
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Hey, you just invented AzuMath
John Zern 30th Mar 2010
When does 43% not equal 43%?

When you use AzuMath!

So how does 43% of people using Windows 7 who said they upgraded to it really mean 4%?
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Where did you get your 9.49% from?
de-void-21165590650301806002836337787023 30th Mar 2010
The survey asked almost 1000 people how they got Win7 on their machines.

45% said they bought new machines
43% said they upgraded a machine running a prior OS
12% said "other" ... whatever that means

So where did you get 9.49% from?
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First link.

The "43% of people upgraded to Windows 7" is actually just 43% of 9.49%. Or around 4%.
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Comedy gold.
Sleeper Service 31st Mar 2010
You did check the bit where the survey referenced early adopters, right?

Azu, just go away and comment on articles that interest you in a positive way. Windows 7 is liked by the people who use it and your increasingly bitter nonsense just makes you look a bit silly.
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@AzuMao; So now we have AzuSpeak?
John Zern 31st Mar 2010
The survey question was asked:

Of the people who use Windows7.

Where did you get "of all computer users?" In AzuSpeak, it looks as though you throw in you own words that change the condition of the question.

So lets asks another question: Out of 1000 people surveyed who own a Chevy Colorado, if 43% of them purchased it with a trade-in, does that mean that only 4% of Colorado owners actually purchased it with a trade-in?
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Oh, come on
Earthling2 Updated - 31st Mar 2010
Why is it necessary to chew this through so many posts? Azu Mao converted 43% of those who already use Windows 7 to approx 4% of total number of computer PC users.

How hard is this to understand?

Less than 6 months after the release, 4% of all users willingly installed a copy of Windows 7, backing up their data, installing the system clean, restoring the data and reinstalling all of the applications. (This is supposed to be hard, you see.)

Is this number too high or too low? Compare it to the adoption rate of Ubuntu 9.10 and Mac OS X 10.6, which were released at approximately the same time.
Nobody wants about OS 1, not even all the people using it.. but OS 2 is enjoyed by all the people using it.

Ya. That makes so much sense. Not.

And if by "early adopters" you mean "people who tried out the free beta", sure.

Now go away until you have something sensible to say.

@John Zern

From the post I was replying to by de-void. He referred to the majority of users in general, so I corrected him. I'll quote the relevant part in case you're too lazy to look
for yourself;

What's amazing with these numbers is that ...
... traditionally, only around 6-10% of users upgrade - the VAST majority upgraded by buying a new PC.


Try to actually read a thread before mouthing off next time, thanks.

@Earthling2

Because they just can't get enough of me.
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Oh Azu...
Sleeper Service 31st Mar 2010
...you're either incredibly stupid or just a troll.

Either way you're not wanted.

Shoo.
  • Flagged
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@Earthling2
LiquidLearner 31st Mar 2010
I was wondering the same thing reading through the
thread. Although I don't know that I'd compare it
to Ubuntu or OS X. Approximately 10% of Windows
computers are currently running Windows 7, which
is an amazingly fast uptake. 10% of the Windows
market dwarfs both OS X and Ubuntu total installs.

Still, seems like people are just arguing with Azu
for the sake of argument.
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@AzuMao: You're clearly not comfortable with Win7's rapid adoption ...
de-void-21165590650301806002836337787023 1st Apr 2010
... and no amount of Glenn Beck style creative statistics will shield us from the truth that Win7 has thus far sold faster than any prior version of Windows due largely to the fact that:
1) It runs beautifully on even modest hardware
2) It meets or exceeds the expectations of most Windows users
3) Upgrading to Win7 is a LOT less problematic than upgrading to any prior version of Windows.

Nice try, but, sorry, Win7 is a WIN.
What would that have to do with how many users upgraded to Windows 7?

And what does your opinion that Windows 7 runs better than and has less problems than Windows Vista have to do with how many users upgraded to Windows 7?
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Message has been deleted.
bobiroc Updated - 30th Mar 2010
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Perhaps you don't want to acknowledge...
Patanjali Updated - 31st Mar 2010
that such stats will spur other old Windows users to upgrade, further incresing the % using Win 7 among all computer owners.

After all, it was the initial negative comments of early adopters that stifled Vista takeup. Why will the opposite not happen given the satifaction rate of initial Win 7 users vs initial Vista users?
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Yes...
bmonster Updated - 31st Mar 2010
However, most of them will likely be Windows 7 or 8 users eventually. Most home users upgrade when they get a new PC. Businesses will upgrade when there is a sufficient business case to do so. Right now the biggest competitor to Windows 7 is Windows XP, not Apple or Linux.
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Maybe they will eventually.
AzuMao 31st Mar 2010
That's not the same as saying a plurality already have, though.
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Still
bmonsterman 31st Mar 2010
Windows 7 desktop installations out number Linux and Mac.
Not even by as much as Windows XP desktop installations did 6 months after release.
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Not specific enough Az.
Bozzer Updated - 3rd Apr 2010
Az, you didn't specify if you were talking about market share or total numbers of machines.

When XP was released there was not as many PC's sold per year as there is now, also there were not as many PC's in existence.

Hypothesis. XP has 30% market share 6 months after launch date. Windows 7 has 15% market share 6 months after launch date. Which one is the most successful? Without knowing the respective market sizes those numbers could be a red herring. If we say the total install base of PCs at the time of XP launch was 100Million Globally, then that is 30Million licenses in 6 months. Now if we say that the totall install base of PCs at the time of Win7 launch was 1Billion Globally, suddenly the whole nature of the argument changes. 150Million licenses in 6 months versus 30million licenses in 6 months.

Whilst you are not lying in your post you're omitting extremely pertinent facts. facts that when taken into consideration totally destroy any and all your arguments. Perhaps you just don't understand the basics of math, which is understandable as you may have had a terrible teacher or maybe it was a lack of aptitude or ability that stunted you. If it was none of those then you will be seen as manipulative as a politician, or perhaps a lobbyist. If you are paid to write on these comments then you are known as an "astroturfer".

Perhaps you can enlighen us if you're a victim of a poor education and lack of ability or you're just trying to earn a crust lack the rest of us. Whatever you do show us some integrity in your answer. Needless to say if you do not then it is only yourself you are letting down, and you need to ask yourself how much you are worth.
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% of course.
AzuMao 3rd Apr 2010
Otherwise Windows XP would be at an unfair disadvantage in the comparison due to there not being as big of a market for computers back then.
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Since most businesses have yet to upgrade to Win7 ...
de-void-21165590650301806002836337787023 1st Apr 2010
... it's clear that a high percentage of those polled are referring to their personal/home PC's.

The fact that some 43% of respondents, a large proportion of which were not enterprise users, clearly stated that they upgraded to Win7 is unprecendented.
nt
  • Flagged
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Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.

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