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Adrian Kingsley-Hughes

Google TV: It's full of ads! (And where's the keyboard?)

By | May 21, 2010, 6:01am PDT

Yesterday search giant Google unveiled plans for a TV service that combines the television and the web. Geeks are understandably excited, but will this be another “Apple TV” that will only appeal to hobbyists, or does it have the legs to go mainstream? On my mind, it all comes down to one thing.

See also:

The idea of trying to fuse TV and the web isn’t new, and in the past hasn’t been all that successful. Over the weekend I was at my daughter’s house and she showed me a sneezing panda that was on YouTube on her Samsung TV. The technology worked, but it seemed clunky, kludgey and awkward, and I could have found the video much faster with my iPhone. But it worked. And the TV did a whole lotta other cool stuff too.

But it had one big flaw. A big, glaring, obvious flaw.

It needed a keyboard.

If web TV is going to take off, people are going to have to get used to a keyboard in the living room, and so far, people seem highly resistant to devoting so much space to an input device for their TV.

Now, a keyboard operated TV might seem like a good idea, after all, you’re not going to lose a keyboard down the sofa cushions (if you think that’s possible, stop reading this and go tidy up!). But a keyboard is a big tool, taking up a lot of space and vulnerable to dirt and spills. It’s also not a particularly easy thing to use when relaxing on the couch.

What about a smaller keyboard? Well, that could work, but there’s a point at which things start getting too small to use effectively. A keyboard that you’re happy to compose a text message on might not be something you’re happy to use to browse the web.

If the TV and web are really going to converge in any meaningful way, then people need to get used to steering their TVs with some sort of keyboard. Oh, and maybe a mouse.

Other random thoughts about Google TV:

  • Clearly, this is a grab for more eyeballs to push more ads. Behind the glitz, glamor and tech, is stacks of ad revenue that Google wants to tap into.
  • Privacy issues, anyone?
  • Announcement of Flash support is interesting - Google and Adobe joining forces against Apple (the enemy of your enemy is your friend).
  • Isn’t it odd to see Sony reduced to being an OEM for Google. How times have changed.
  • How long until users’ ability to access illegal content draws legal fire in Google’s direction?
  • Price?
  • Are people going to pay a premium to access web content when they can do that already with a PC?
  • Hasn’t Apple TV already paved to road to failure for this sort of device?

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Do you have any history on these
James Quinn Updated - 27th May 2010
@Pliny the Elder
"Other analyst" and there assumptions on Apple products in the past? I wonder if there is anything we can base on the vast differences between 6 million or so and what 275,000?

Pagan jim
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I predict another flop
wkulecz 21st May 2010
If you want to interact, the computer is the "right" tool for the job.

When you want to passively be entertained, its hard to beat the large screen TV and the couch.
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RE: Google TV - My God! It's full of ads!
ddevito@... 21st May 2010
@wkulecz Yes, and that's why Google is bringing you entertainment with its tools to make THAT EXPERIENCE better. Do you at least know what Google TV is? Did you watch (or read) the IO conference yesterday?
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I predict another flop -- unless spoken to
scallag Updated - 21st May 2010
@wkulecz I've actually got one of these test cases going with a tech.-savvy power tripper and I agree: Nothing much is going to happen with Google TV or any other offering until it's like ordering -- inquiring the possibility of -- the missus' bringing in some more beer, beer in hand, 'other-one in pop-corn, one-eye-and-a-whelk and couch-potatoed, watching Aussie Rules -- i.e. short vocal mumbling commands, as in 'Any more beer goin'.

//S
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I am sure they will sell some...
oncall 21st May 2010
@wkulecz
To the techies but yes, I agree, it has limited appeal. IMHO people don't want to "interact" with their TV, they want to plop on the couch, hit the power button, choose a channel or pop in a DVD, and zone out. That's it. If they interact at all it will be with a tablet or laptop while the kids watch Disney. Apple TV, as ridiculously simple and limited as it is, already has way more "features" than Average Joe is willing to tolerate.
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I have to agree.
AllKnowingAllSeeing 22nd May 2010
As I read someone else saying, The internet was the death of TV. Turns out they were wrong, so now TV needs to have the internet? What many didn't understand is just as you said: people don't want to "interact" with their TV, they want to plop on the couch, hit the power button, choose a channel or pop in a DVD, and zone out. That's it
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Of Course it is full of Ads
bobiroc 21st May 2010
Its Google. Then they will use your watching habits and your google account to send you more ads. Google TV...No Thanks.
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RE: Google TV - My God! It's full of ads!
ddevito@... 21st May 2010
@bobiroc get a life. The TV has needed an overhaul so badly, and finally a company wants to spend effort and money into it and this is all you can say?
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@ddevito@...

Just because you are so quick to dismiss and trust google doesn't mean I have to be. Nothing in Google's history shows that they are doing something just for the "good" of it. They are a marketing company at best and use your searches, your emails, your conversations, and browsing habits to try and sell you something.

But that is my opinion and I am entitled to it.
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And what an overhaul...
Cylon Centurion Updated - 21st May 2010
@ddevito@...

I agree. No thanks. Google is a company built on ad revenue. I am not playing into their game.

As Admiral Akbar once said: It's a trap!
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@ddevito@...

I'm going to have to agree with bobiroc. Many people seem to think that Google is out there to change and better the world. Yeah right. They are a company out for profit, nothing more, nothing less. Some companies ask you for money in exchange for their goods/services. Other companies ask you for your personal information in exchange for the same. This is Google. They give away all these "Great" things for "free" in exchange for collecting massive amounts of data on you that they can sell or use for targeted marketing. In some cases these "Great" things are really just "good enough because they are free."

In terms of Google TV being a TV overhaul, how is that? We already have internet connected TV sets, TiVo's, MythTV's, Sling Boxes, PS3's, etc...

If I sit down to watch Chuck, I don't care what google has to say about the millions of results containing the word or tv show name. I want to watch the freaking show. If I want more information about it then I'll sit down to a computer or pick up my iPad to do further research and leave the TV for ... well .. watching TV.
If they were more relevant to my interests they might be less annoying..
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@AzuMao
I guess that is why I rarely watch live TV anymore. Watch it off the DVR so I can skip the ads. I honestly have to say advertisements have very little effect of me. I think that is starting to hold true for much of society. People are bombarded with ads and spam that they have come to the point where they have little or no effect.
I have dramatically reduced TV watching to under 5 hours a week, mostly because anything worth watching is better as a DVD set. I don't need to see it "live" during the broadcast season.

I'll tell you what I would pay extra for. How about a live high-def feed of sporting events, complete with in-stadium sound, and NO TV Commentators! Just a feed which you could play on a giant TV and feel like you were actually at the ballpark.
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@croberts, I agree completely.

So far, "TV on the Internet" is severely hampered by the lack of relevant sports content. There is espn3.com and not much else - and they mostly show low-profile events (with a few exceptions, like the upcoming FIFA World Cup).

Without live sports, Internet TV will remain a niche. Which is of course just what cable companies want anyway.

I have a PC hooked up to the TV though, and watch most of my scripted programming online, using streaming from the networks websites or Hulu. I use clicker.com for navigation. I don't see much in "Google TV" that clicker.com doesn't already offer me.
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@fawlty70
The Roku has UfC, MLB, and NBA -- it's not like there's nothing.
Oh, and check out clicker's new interface on Clicker.tv
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@croberts It's already being tested in Europe and Asia, on licensed TV. Kinda' like PBS with sports and quarterly bills. Try this for size: www.bbc.co.uk/rd/projects/iview/index.shtml. I think you have a choice of commentators and only 'this match is/was sponsored by..'-ad's at the beginning and end of the broadcast.

//S
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Google TV will Succeed
ddevito@... 21st May 2010
Sorry Adrian, but I disagree. Apple TV is not the same thing, which is why it failed (along with WebTV in the 90s, etc). Making TV interactive is making it smarter, all Apple TV does is stream you tube and your media from your computer. This is entireley different (or at least appears to be at this point of course). I think you all need to give it a chance. Open Mind = Open Innovation.
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RE: Google TV - My God! It's full of ads!
tk_77 Updated - 21st May 2010
@ddevito@...

Apple TV failed?

It may not be as big as the iPhone or iPad, but I'd hardly call it a failure. It continues to be sold, and infact I just bought a second one for my family room.

It may not be as high quality as a blu-ray, but its better then HD on cable, and far easier to obtain content legally. I can purchase a movie, view it on any 5 of my computers at the same time, watch it on my iPhone and on my iPad. If I start watching something and can't finish in a sitting, I can sync my iPad and watch the rest of it the next day on the train to work without having to figure out where I left off.

Is it for everyone? No. Is it a failure? I'd hardly call it that. Sure it could use some more features, but my TiVo does a good job of everything else (and it pretty much sucks for movie and tv show downloads, compared to the AppleTV).
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People who don't get Apple TV
oncall 21st May 2010
@tk_77
Are those who expect it to be something it is not. Apple TV was meant to allow people who purchase iTunes media to get their content onto the TV, simply and with almost zero maintenance, without having to buy a dedicated computer to do so. That's it, and nothing more. Apple has pushed the software as much as the limited hardware will allow without corrupting that original purpose. It was not meant to bring the web to the TV or change the world.

A failure? No way. 6 million units in the field, producing revenue, adding to the iTunes ecosystem, with little or no upkeep on Apple's part.
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RE: Google TV - My God! It's full of ads!
ddevito@... 24th May 2010
@tk_77

Apple TV is a failure. Just connect your MacBook to a TV and the entire thing becomes irrelevant. All it does is stream and connect to YouTube. Our cell phones can do more.

The iPhone and iPod were obvious successes, but the Apple TV was not.
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Why is this such a surprise Adrian?
Dietrich T. Schmitz, ~ Your Linux Advocate Updated - 21st May 2010
If I get access to 'decent' content on my own terms, will I put up with intervening ads, such as is the case with Hulu?: Yes.

Presumably directly or indirectly Ads will keep the costs down for the consumer, but I don't think we are at the point of having the full details on Google TV yet, so let's not jump the gun, mmmKay?
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RE: Google TV - My God! It's full of ads!
jmiller1978 Updated - 21st May 2010
@Dietrich T. Schmitz, Your Linux Advocate

Ads will keep what costs down? Cable? Do you tink Comcast will give a hoot that you have a Google TV? Plus I don't want Google knowing even more about me than they already do. Why isn't anyone concerned about Google's quest for information domination?

I find it funny that people turn off Automatic Updates on their Windows installs because they don't want it "phoning home" yet those same people will allow Google and Facebook into every aspect of their lives
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I am concerned
bobiroc 21st May 2010
@jmiller1978

but when I express that I am told to get a life as referenced above.
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Privacy issues are a valid concern D.
Cylon Centurion 21st May 2010
@jmiller1978

Google loves collecting information about you. And German authorities are finally bringing that to the light of day. My trust in Google has sunk lower than my trust with Facebook. I trust Baghdad Bob more than Google right now.
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RE: Google TV - My God! It's full of ads!
Dietrich T. Schmitz, ~ Your Linux Advocate 21st May 2010
@jmiller1978
There's broadband and there's cable--I am assuming this is broadband.
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RE: Google TV - My God! It's full of ads!
ddevito@... 24th May 2010
@jmiller1978

I'm getting tired of hearing just how paranoid people have become of Google acting as "big brother". Can anyone honestly tell me how they know this? And how does this compare to other services people have? Say, credit card companies, etc? Why is everyone so afraid of Google? I don't get it. It's not Google's quest for information domination. It's all about the money. Mobile ads generate revenue, that's it. And if it's no cost to you what do you care?

And just because it's free doesn't automatically equate to ads. Look at the movie theater, TV, etc. We all pay for those, yet we still suffer through countless ads anyway.
..the telcos' information domination, or Microsoft's, or governments'.

That, for most people, it matters not.
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RE: Google TV - My God! It's full of ads!
Dietrich T. Schmitz, ~ Your Linux Advocate 21st May 2010
@Dietrich T. Schmitz, Your Linux Advocate

Folks, insofar as I am aware, there are no concrete details on Google TV other than their announcement with an accompanying flash presentation.

So, let's not get our trousers bunched up over this.
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Why my trousers are bunched up;
AzuMao 24th May 2010
1)
Your name is long.

2)
Why is Dietrich T. Schmitz, Your Linux Advocate talking to Dietrich T. Schmitz, Your Linux Advocate as if Dietrich T. Schmitz, Your Linux Advocate isn't Dietrich T. Schmitz, Your Linux Advocate?
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Keyboard et al
Economister Updated - 21st May 2010
Simple. You use a virtual keyboard and point/click with your remote. A BT keyboard will be an option.

I think Google TV has a lot of potential. Why go to all the trouble of setting up a home theater PC when you can build it straight into the TV for very little additional cost. More and more TV shows and movies are available for DL/streaming. The web on your TV means you can search/watch without using your PC. Once networked, you could also access your own MM server for music and movies.

Google TV would also work well with their cloud services. My guess is that many people who use their computers primarily for occasional web access will get rid of their computers altogether and just use the Google TV plus their cloud services. Think if it as a huge, stationary tablet with a TV tuner. Goodbye malware. I think this one will fly and MS/Apple will wonder how the hell they could have missed it.

BTW, my TV is already full of ads. What's new.
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RE: Google TV - My God! It's full of ads!
ddevito@... 24th May 2010
@Economister..."BTW, my TV is already full of ads. What's new."

Thank you, FINALLY - someone agrees with me.
Virtual or otherwise, that's ridiculous. You'd be better off using a real computer, so that you could set it up to work with a remote.


Unless you like sitting over a keyboard while watching something or trying to use an inaccurate pointer to click on a virtual keyboard.
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apple tv failure
banned from zdnet 21st May 2010
according to some analysts apple has sold around 6 million apple tv until today. a failure? it surely isn't as successful as the ipod/iphone/ipad triumvirate, but a failure? hardly.

and the kindle selling what? 2 million? is a big success. common. some perspective please.
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Perspective
Economister Updated - 21st May 2010
And Ferrari sells a couple of thousand cars a year. They are successful. What is your point?

How many TV sets are sold world wide? Apple TV has had zero impact.
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@Economister You have to take Ferrari in perspective also. They brought in 1 billion in rev last year for Fiat which brought in over 50 billion plus last year. So 1/50th of the companies revenue.

Yep just about the same as what the Apple TV does. Not much of nothing for Apple, not loosing money though and people still love it just like people love Ferrari.
..the same as "people love it".

More people've bought hard drugs. If having lots of customers and making money is proof of being good, some positions very contrary to popular opinion are reached. Isn't that ironic?

But seriously, argumenta ad populum are nothing but red herrings.

Also, screw TVs.

1080p monitor: ~$100 dollars.
1080p TV: thousands of dollars.

Wearable IEMs capable of perfect surround sound: ~$100.
Decent 7.1 surround sound speaker setup: thousands of dollars.

I'm just not feeling the magic, sorry.

The only difference between a computer and a TV or console is the former can do everything the latter can, better, and a whole lot more. There's nothing stopping you from sticking your recliner in front of a computer and using a remote control with it, you know. You can even hook them up straight to your set top box using a tuner card, which tend to cost far less than, say, DVRs.

p.s.
WTF ZDNET! For putting a percent sign in the subject line you eat my post and make me retype it? Please change this website back to the old version where everything just worked right. This is ridiculous. While editing this I click on the subject line and it deletes it.. WTF.. how am I supposed to edit the subject line then? Open the page in another window and copy/paste it? Gimme a break!
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A recent speaker at a conference that I attended had
Snooki_smoosh_smoosh 21st May 2010
@banned from zdnet : this to say. While 25 million or 6 million units have been sold, keep in mind that their are about 6.5 billion people on this planet, and half of those 3 billion live on less than $10 per day. 6,494,000,000 are not using Apple tv, but that also means that 3.25 billion people don't buy any technology at all.

Kind of puts it in perspective doesn't it.
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"Some" analysts
AllKnowingAllSeeing 22nd May 2010
Apple doesn't release those actuall sales numbers, and other analyst put the number closer to 275,00-300,00.

Probaly not even making a ROI, IMHO.
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Do you have any history on these
James Quinn Updated - 27th May 2010
@Pliny the Elder
"Other analyst" and there assumptions on Apple products in the past? I wonder if there is anything we can base on the vast differences between 6 million or so and what 275,000?

Pagan jim
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RE: Google TV - My God! It's full of ads!
DannyO_0x98 21st May 2010
I'm sorry, is this a service and appliance or service only? If the latter, I'm not sure that AppleTV, an appliance, is quite the right example for a comparison.

As to the keyboard: I think that Jobs' stylus observation applies there as analogy, for the short-term future, at least. Over the long term, I just can't imagine the kids guffawing with ridicule when gramps remembers a time when "We didn't need to know how to type to watch 'Green Acres.'"

I don't think it will come to that. The obvious choice for smart remote control is the smartphone. Google will post apps for that.
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Kind of an expensive remote, but.....
Economister 21st May 2010
certainly a nifty idea.

Question: Will Jobs allow an application to control a Google TV? wink
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iPad/iPod/iPhone . . .
JLHenry Updated - 21st May 2010
@Economister:

That's what I was thinking. As much as I don't particularly care for Apple and the iPad, here's a valid use for it: As THE interface device for GoogleTV. You have a virtual keyboard that you can type on, a touch screen interface for when you don't need the keyboard, and a secondary means of delivering content: While the game is on the TV, you could have a chat going on with other fans, trash talk with the other teams fans, have a trivia contest going on, etc.

With other shows, who knows what could be delivered on the second screen that the iPad would be?

Just a thought . . . Of course this could be done with an Android tablet as well . . .
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RE: Google TV - My God! It's full of ads!
ryanstrassburg 24th May 2010
@Economister
Yeah, its called iGoogle released shortly before iGotRobbed.
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Smartphone as a remote
Theli 21st May 2010
I think the deal maker/breaker here will be the remote control. If they come out with a Google TV and you have to use a mouse and a keyboard to operate it, it's going to have a hard time finding its way into peoples living rooms.
If however they say: "No, the smartphone is the remote", then it starts to make more sense. If your smartphone could display a mobile version of the user interface/web displayed on your TV, you'll pretty much have all the input features you need. Android wasn't built for mouse cursors, it was built for touch screens.

Now, everyone won't have a smartphone, but they could easily build some kind of "dummy smartphone" running Android. Just take a Nexus One and strip out everything but the screen, the processor, Wifi or Bluetooth, a microphone and possibly an accelerometer.
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Or
Economister 21st May 2010
just build remote with a touch screen (running Android).

I am willing to bet any amount of money that Google has already had several brain storming sessions where they have explored this topic. I bet they have solutions on tap.
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@Theli
They demoed smart phone remote apps and will have a remote API for third-parties.
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RE: Google TV - My God! It's full of ads!
Loverock Davidson 21st May 2010
Its funny because this guy had Google TV years ago silly
http://www.youtube.com/watch?v=J9SK_M_nVWA&feature=related
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Apple TV
tymiles 21st May 2010
The Apple TV is great and would not be a flop if Apple marketed it and allowed more content on it. If Google devices or TV's do all the things that the Apple TV can do plus has access to a lot more content then I am on board.

Plus if TV makers just add the Google TV software to TV's and don't charge a big premium over current TV's why not get it?
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RE: Google TV - My God! It's full of ads!
ryanstrassburg 24th May 2010
@tymiles

Good point, I never heard of AppleTV until today.
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I see this as a moot point now that so many people have virtual (even physical) keyboards right in their pockets! Go Android go.

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