How do sales of the new iPad compare to historical sales data for Apple products?

How do sales of the new iPad compare to historical sales data for Apple products?

Summary: 3 million sales will no doubt make the iPad a huge seller this quarter and further hasten our entry into the post-PC era.

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Apple has sold three million iPads since its launch last Friday, but how does this compare with historical sales of Apple products?

Let's start with the Mac. Back in the first quarter of 2008, Apple sold 2.3 million Macs, and the company didn't break the 3 million mark until the fourth quarter of 2009. During the last quarter Apple sold 5.2 million Macs, with an average of 58,000 a day.

Data sources: Apple/Wikipedia

The iPod got off to a slow start, selling only 125,000 units in the first quarter it was available (but it was only available for two months of that quarter) during the first quarter of 2002. By the third quarter of 2004 Apple only managed to shift 860,000 iPods, but during the fourth quarter of 2004 things started to pick up, with 2 million units sold, and 4.5 million by the first quarter of 2005. During the last quarter Apple sold 15.4 million iPods, averaging some 171,000 a day.

Data sources: Apple/Wikipedia

Let's look at iPhone sales. Initial sales during the third quarter of 2007 were 270,000, picking up to 1.1 million for the fourth quarter of 2007 and 2.3 million during the first quarter of 2008. Sales then dipped until the fourth quarter of 2008 when a massive 6.8 million units were sold. During the last quarter Apple sold 37 million iPhones, or some 400,000 a day.

Data source: Apple

The iPad was a strong seller right from the start, selling 3.2 million units in its debut quarter, the third quarter in 2010. Over the last quarter 15 million iPads were sold, working out at some 166,000 a day.

Data source: Apple

3 million sales will no doubt make the iPad a huge seller this quarter and further hasten our entry into the post-PC era.

Related:

Historical data sources:

Topics: Apple, Enterprise Software, iPad, Mobility

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7 comments
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  • Arrrrgghhhh the post-pc meme again

    Good data, but enough already with the post-pc meme. It reads like Apple marketing ware. The only company in the world that uses the word "post-pc" is Apple. Did they trademark the term?
    Your Non Advocate
    • re: Arrrrgghhhh...

      Give it up already :-)
      It's out there...in common use. And, everyone knows instantly (the references and meaning, including the historical aspects of the 'previous' era - tho' the individual's breadth of knowledge will vary horrendously), what language they are using and the basis for the conversation. It provokes controversy/discussion across the width of the technosphere, promotes the mobile experience over the static desktop and it's a new term for a 'new' era.
      It's actually very clever and yet another example of Apple's ability to command 'that' conversation.
      It's so Apple.
      frogspaw
    • Apple is the only company not afraid of the term.

      For HP, Dell, and the rest of the them "post-pc" means "post-profit." There's a reason both HP and Dell are trying to make themselves into Enterprise Services companies a la IBM, but it's probably too late for both. In 5 years MBA classes will be studying how former foes then PowerPC allies, Apple and IBM took opposite paths to dominance while everyone else missed the boat entirely.
      matthew_maurice
  • Post PC Era Equals....

    Post PC Era = PC OEMs still sell lots of PCs--but at 5% margins
    Post PC Era = RIM & HP & various other tablet OEMs generate lots of excitement with their tablets--when they sell them at a loss.
    Post PC Era = Amazon & B&N generate lots of excitement with their tablets--when they sell them at razor thin margins selling products with razor thin margins.

    Post PC Era = Apple sells lots of Macs and even more iOS devices at 30% - 40% margins, mostly bought by people who would have never touched a Mac ten years ago.

    Seven years ago I started at my job and only a handful of people had Macs in our 30 person office. In our staff retreat yesterday, at least 80% of the people were using Apple products--either MacBook Pros, iPads or iPhones. Apple is poised for a decade of non-stop growth, even if it doesn't bust into a major new product category.
    Synthmeister
  • post P.C.

    look up the word POST. because you dont seam to know the meaning of the word but then again most of you who wright this crap make up words as you go along any way.
    sarai1313@...
    • Spare us!

      Try learning a few simple grammar rules, basic spelling, and how to avoid typos (in case that's your excuse) before posting next time. Then see if what you say is actually coherent. If not, please don't bother.
      Tony in TLoTRS
  • Where is the data for current sales?

    You're trying to compare sales of the new iPad vs. all the other Apple devices, but the new iPad has only been available for 5 days. There's no data for that yet to make comparisons to. You're even using Q1-12 data as current for Apple which ENDED Dec 31 2011 but Q2, which includes March and would include the iPad 3 data, hasn't even ended yet.

    So, what was the point here other than pretty graphs?
    Zorched