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Adrian Kingsley-Hughes

How many iPhones did Apple sell last quarter?

By | January 5, 2012, 7:39am PST

Summary: What’s your guess?

Wall Street analysts estimate that Apple has sold some 29 million iPhones during the past quarter. However, one analyst thinks that this number could be off by a whopping 50%.

UBS analyst Maynard Um sent the following note out to clients yesterday:

Assuming 8mn iPhones from AT&T, 1.2mn from Sprint, & 4.2mn from Verizon, the US alone would make up ~45% of our 30mn unit est for CY4Q. US mix has not been this high since the June qtr of ‘09 & seems unlikely given the cont’d rapid expansion of int’l countries & carriers since that qtr. US mix in FY11 ranged between 25-29%. If US mix was similar to the high from FY10 of 38% for CY4Q, it would imply demand for ~43.6mn iPhones (albeit unlikely that high given lower supply relative to demand). Each incremental 1mn iPhones is ~$0.21 in EPS.

According to CNN Money, the consensus reached by 15 independent analysts is that Apple as sold 33.37 million iPhones during the Q1 2012 period, higher than Wall Street expectations, but not a 50% bump.

We’ll know come January 24 how many iPhones Apple has sold, but in the meantime time for a prediction - how many iPhones do you think Apple sold during the Q1 2012 period?

Poll

How many iPhones do you think Apple sold during the Q1 2012 period?

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

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Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: How many iPhones did Apple sell last quarter?
Rick_Kl Updated - 6th Jan
@Bruizer You can provide all the proof in the world, that the market is working properly. Bt unless there is a Microsoft product in the top spot NonZealot (Ironically hes a huge Microsoft Zealot) will rant, whine, and complain. I have never seen him complain about the sections of the market that: his favorite abusive monopolist dominates. silly
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@Return_of_the_jedi

Ha!
Sales results are not bad for an old design with beta software, a fragile glass construction design, battery issues, a small display screen and poor customer support. (At least that is what I gather from online tech publications.) Go figure. Grin.
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It leads to only 1 conclusion
toddybottom 5th Jan
The competition's products are even worse.

BTW can you please change your screen name? If I want to delete one of my posts, all I have to do is put your name in my post and ZDNet's automated "spam" filters delete the post for me. This is good when I do it on purpose. Not so good when I forget to remove the @yourname at the top of the post.

And I'm only teasing about changing your screen name. I can't figure out why ZDNet hates your name so much though.
@toddybottom

Hello Todd. Really, I have no control over deleting our talkback posts. In fact, I posted my original note using Safari and it took for about ten minutes. When I refreshed the screen, it was gone and the first two posts by Return of the jedi and sackbut had taken it's place. I reposted using Firefox and this post took.

I am at a lost as to why ZDNet hates my screen name. Its such a friendly name. Grin. But having my posts mysteriously vanish is a recurring theme on this cite. I have had correspondence with ZDNet administrators over this issue but ... from time to time ... some comments get deleted. Sorry, Todd - to use an old refrain - It's not my fault. Very Big Grin.
"Experts" seem to be completely brain-dead when considering Apple's sales, so the obvious answer is to look at an "average" of their views and then go higher or lower than that by a safe margin.

Mind you, their predictions/guesses are probably out by 1-few million. Why might you ask? Clearly Apple has sold at least 1 million each to of the magical and so predictable zdnet regular Apple-lovers such as Loverock and ToddyBottom.
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LOOK EVERYONE HE MENTIONS ME!!!@#@##!!!
Loverock Davidson- 5th Jan
woo hoo I get mentioned and I haven't even commented yet!!!
My only basis for this obvious guesstimate is that I know people who were swearing two years ago they would never buy an iPhone who bought them for their families this past quarter. Two main features pushed them over the edge. They saw the quality of photos I took with the 4S camera and they saw how easy it was to video chat with my nieces/wife/mother-in-law, who all have iOS 5 devices. There is also a fascination with Siri that I feel is unjustified, having tried to use it myself. Then again, I have tried for decades to use voice recognition software and they all suffer from the same primary problem. I am rarely sitting in a completely noise-free environment, so I either have to speak obnoxiously loud or repeat everything several times. In my mind, it's easier and quicker to enter things manually. For now, Siri is just a gimmick. Perhaps they will find a way to cancel background noise and improve it in the future.
@BillDem no disrespect, but I am glad I do not have the same phone as your mother-in-law ...
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A lot
toddybottom 5th Jan
Sales are usually pretty brisk when there is no real choice and you have a monopoly.

This is a sick market. We all lose.
@toddybottom ... "we all loose" is incorrect for like it or not Apple is part of the all:)

Pagan jim
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Oh dear
toddybottom 5th Jan
@James Quinn
We all "lose" when you let "loose" your inane ramblings.

Stay in school kids, don't turn out like James Quinn.
  • Flagged
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OUCH!!!! My feeling!
James Quinn Updated - 5th Jan
@toddybottom ... Nope, I'm good. Well not so much good. No never been nor have I ever strived for good just not my thing:) But I'm OK. Well to be honest that's not it either. No the more accurate term would be "Un harmed" yeah that's it. Still misspelled or not the point is clear we all do not LOSE for "all" is inclusive of well all and that would include Apple and it's many employee's who obviously are benefitting in a HUGE way!

Pagan jim
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@James Quinn don't bother NonZealot has not taken his meds this morning. If it was Microsofts product in the lead, we???d hear it was a great world, and how we all win. It is a deep rooted psychosis, associated with Stockholm Syndrome. wink
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Sure you have a choice.
Bruizer 5th Jan
@toddybottom

You can buy and iPhone or you can buy any of hundreds of other choices from LG, Samsung, ZT, HTC and dozens of other manufactures. Saying Apple is a monopoly is like saying Samsung is a monopoly because only Samsung can sell Samsung products.
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But all those other phones suck
toddybottom 5th Jan
@Bruizer
There is no real choice. No one here can honestly suggest that Android or WP7 phones are as good as iPhones. So while I agree, there are a lot of bad phones to "choose" from, they all suck. Only an idi0t would buy anything other than the iPhone.

I want real choice. You too should demand real choice.

It is a sick market. We all lose.
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@toddybottom .. YOUR opinion nothing more. Are these devices not selling well I keep reading many an article about the MARKET SHARE of Android do i not? So your OPINION is not shared by all. Except maybe me for I do agree with you but OUR opinion is not universal sorry but no as wise and handsome as I am and you wish you were it is not so:( Sigh.

Pagan jim
@toddybottom
Since you are a MS fan, I'll take your word that WP7 sucks. However, your opinion of Android is biased.
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MS fan?
toddybottom 5th Jan
I look to my right and I see my iPhone 4. I look to my left and I see my iPad.

There is no real competition to these products. All Android devices suck and the customer satisfaction figures reflect that. WP7 devices must suck because they are losing marketshare.

iPhone / iPad owners love and keep their devices.
Android owners hate their devices and switch to iPhone / iPad as soon as they can.
WP7 owners, actually, there really aren't many WP7 owners since no one buys these things.

It is a sick market. We all lose.
@James Quinn unless the magical ???God-phone??? is in the number one spot, NonZealot will continue his insane rants about how sick the market is. This is the same individual that thinks there is noting wrong with the desktop/notebook/netbook market. Only because his favorite abusive monopolist has the number one spot.
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@toddybottom
Again, I'll take your word for it that WP7 sucks; no need to point out the numbers. Android is selling quite well though so your opinion is biased in that matter.

As for android customer satisfaction, check out the amazon.com link to the galaxy s2. It has a 4.5 / 5 rating.
http://www.amazon.com/Samsung-i9100-Unlocked-Smartphone-Touchscreen/dp/B004QTBQ2C/ref=sr_1_1?ie=UTF8&qid=1325798184&sr=8-1

And the galaxy s2 is a high selling device so you can't say the ratings are just a result of a few fans buying it like you could argue with WP7.
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@Bruizer You can provide all the proof in the world, that the market is working properly. Bt unless there is a Microsoft product in the top spot NonZealot (Ironically hes a huge Microsoft Zealot) will rant, whine, and complain. I have never seen him complain about the sections of the market that: his favorite abusive monopolist dominates. silly
@NonZealot, why do we not hear you rant about the computer OS market being sick, and we all lose? Or do you only rant when the abusive monopolist you love is not in a position to abuse more people?
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@Rick_Kl
You act like a much younger person. More like a pre-teen. Actually, you behave a lot like msalzberg who also behaves like a pre-teen and accuses me of being this NonZealot character. Interesting. I wonder if you and him/her are the same person.
@NonZealot, so rather than refute what I post you???re going to use ad homonym attacks? you???ve posted the same exact things under both screen names. If you do not want people to figure out who you are, then do not post the same exact crap...
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7% of cellphones is a monopoly??
theFunkDoctorSpoc 5th Jan
@toddybottom Huh??
@theFunkDoctorSpoc you should learn that if a Non Microsoft product outsells a Microsoft product, then the other product must be both bad/ and using some evil machination to maintain the sales numbers. It cannot simply be that the Microsoft [product is actually inferior, and the consumers are rejecting it.
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Not the right question
mstrsfty 5th Jan
The real question is how many 4 and 4s iPhones were sold since those carry the higher average selling price. Those 3gs phones sell for zero $. Apple only gets the carrier payment for those phones.
The short answer: Many times more than the total number of Windows mobile Phone 7.x phone sold in the last year...

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