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Hardware 2.0

Adrian Kingsley-Hughes

How much would you pay for a Windows 8 tablet?

By | December 11, 2011, 5:44am PST

Summary: You can pick up an iPad starting at $499, a Kindle Fire for $199, and there are even Android tablets that come in at around $99 - So how much would you be willing to pay for a Windows 8 tablet?

There’s been a lot of talk about Windows 8 and in particular Windows 8 on tablet devices lately. While there’s no doubt that Windows 8 tablets are on the way, because these devices will be based on ARM architecture rather than the traditional x86, the Windows experience offered by these devices won’t be the Windows experience that people expect.

So, given that you can pick up an iPad starting at $499 (undoubtedly the king of tablet), a Kindle Fire for $199, and there are even Android tablets that come in at around $99, how much would you be willing to pay for a Windows 8 tablet?

Poll

How much would you pay for a Windows 8 tablet?

Here’s my take. If OEMs can’t make Windows 8 tablets come in at a price point that starts at $499 or below then they’re going to be a touch sell for everyone concerned. We’ve already seen what happens to extravagantly priced tablets. If Windows 8 tablets can’t compete with the iPad on price, then they too could very well be toast.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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I agree, but for many additional reasons.
BillDem 18th Dec
@Robert Hahn
I own a Windows netbook, two Windows laptops, and an iPad 2. The only one I use now is the iPad 2. In fact, I haven't touched the netbook or the laptops since I got the iPad 2 when it first came out. The 17 inch laptop is literally being used as a riser platform for one of my desktop displays. The 15 inch and the netbook are high on top of a cabinet gathering dust.

You cannot easily operate a laptop or netbook while standing. It's a bizarre circus balancing act to use them if you are sitting in a chair without a table. The iPad 2 can be used in either of those situations, easily. It's superior in every way that counts in a portable device. It weighs less. It's much less bulky with a larger display. It runs longer on a battery charge.

Plus, it has better performance. Is the CPU more powerful than a netbook? No. Is the user experience still faster? Yes. What matters is how fast the device accomplishes real tasks and how fast it responds to user interaction. The netbook, in particular, was a sluggish beast next to the performance of my iPad 2. Plus, my iPad 2 does a LOT more than my laptops and netbook ever did. Yes, I said, "a LOT more."

The biggest point all the netbook/laptop fanatics are overlooking is the vast software variety on the iPad 2. A computer doesn't do anything without software. More available software equals more you can do. I'm doing many things on my iPad 2 that I never considered doing on a laptop or netbook. There was simply no easy way to do them. I'm even doing things I never thought of doing until I saw applications for them in the App Store.

The second biggest point netbook zealots overlook is hardware support. Third party hardware support is vast for the iPad 2. I have direct memory card readers, a USB port, HDMI output, and a couple of keyboards for my iPad 2. There are also docks, stands, stereo systems, A/V connectors, clock radios, interfaces for musical instruments, mixer boards, turntable interfaces, and much more. Best of all, I don't have to carry any of them unless I plan to use them, which drastically reduces carry weight for the 99.9% of the time I don't use any of it.

Only the very narrow-minded who are severely in a rut would believe a netbook does more. I used a netbook for two years before I got my iPad 2. It was frustrating. I'd like to see netbook users record and edit a video while sitting in a seat on a bus. I'd love to see them create and edit a music track to go with the video while standing in line at the DMV. They seem to be one-trick ponies who always want to sit at a table and use only Microsoft Word. Funny thing is, the iPad 2 can do that, too. Remote desktop access works great.

In a nutshell, people who simply can't embrace new ways of doing things should stay shackled to a fat, sluggish, netbook. For the rest of us, the iPad 2 is an easier, faster, less-bulky, far more versatile choice. If Windows 8 tablets can match all of that functionality at a similar price, they should do really well.
0 Votes
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Cheaper than a Netbook
itguy10 Updated - 11th Dec
Windows is worthless to me, so I'd say $0.

Seriously though they have to price it under $300 or they risk cannibilizing netbook sales. Why pay $300 for a limited use tablet when I can get a full computer (netbook) for the same price?
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@itguy10 I agree. Just went through this with my Father in law. He was debating getting a Tablet, but after we went through all the decision process, it was clear that a $317 Acer Aspire 722 series Netbook was way more for the money than a tablet and did everything he needed plus much more. He really wanted a tablet, but in the end it came down to functionality, price, capability and Capacity. He already has a Verizon 4G MiFi hotspot so he is connected everywhere too.

If a labptop can be had for $450 - $650, a netbook for $250 - $400 then a tablet needs to be $150 - $250. The Nook and Fire are as close as you can come to a decent tablet for that price point. Heck, I just bought a 15.6" Acer Core I5 laptop with 500gb hard drive and USB 3.0 etc for $559, why are tablets so expensive?!?
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And it would have to sizeable sum for me to even consider it.

MS Tablet = MS Tax = MS Fail
  • Flagged
@tgschmidt By your logic there should be no market for the 20+ millions of iPads sold. But then we are discussing a Windows based product.
@dheady The Mac laptops are around $999, so there is still a market for the iPad. There's no such thing as a Mac netbook.
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I'd rather buy Windows 8 Tablet with FreeDOS pre-installed.
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Snail grail
Robert Hahn 11th Dec
You guys are nuts. I have both: an iPad and a netbook. Your claim is that the netbook "does more." Yeah? At what speed? Everything it does, it does so slowly that it goes from frustrating, to angry-making, to "screw it, where's the iPad?"
@Robert Hahn How old's your netbook? An ARM chip can't outperform a dual core AMD E-450.
@Robert Hahn

I have a netbook with dual core, higher resolution, a real OS and is a convertible tablet with a keyboard and it still cost less than an iPad - which I used and tested for a week and still couldn't find a use for.

I suggest you actually use a netbook Robert and you may realise how slow your iPad is - but then it doesn't really run real applications anyway does it?
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@jgm@...
Have you seen the Tegra 3? Penta-core 1.4GHz chip with onboard video processor. The 5th core runs at 500MHz and engages in low-power situations while the other cores shut down.

Extremely powerful and power-efficient. And its an ARM chip. wink
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@Robert Hahn
I own a Windows netbook, two Windows laptops, and an iPad 2. The only one I use now is the iPad 2. In fact, I haven't touched the netbook or the laptops since I got the iPad 2 when it first came out. The 17 inch laptop is literally being used as a riser platform for one of my desktop displays. The 15 inch and the netbook are high on top of a cabinet gathering dust.

You cannot easily operate a laptop or netbook while standing. It's a bizarre circus balancing act to use them if you are sitting in a chair without a table. The iPad 2 can be used in either of those situations, easily. It's superior in every way that counts in a portable device. It weighs less. It's much less bulky with a larger display. It runs longer on a battery charge.

Plus, it has better performance. Is the CPU more powerful than a netbook? No. Is the user experience still faster? Yes. What matters is how fast the device accomplishes real tasks and how fast it responds to user interaction. The netbook, in particular, was a sluggish beast next to the performance of my iPad 2. Plus, my iPad 2 does a LOT more than my laptops and netbook ever did. Yes, I said, "a LOT more."

The biggest point all the netbook/laptop fanatics are overlooking is the vast software variety on the iPad 2. A computer doesn't do anything without software. More available software equals more you can do. I'm doing many things on my iPad 2 that I never considered doing on a laptop or netbook. There was simply no easy way to do them. I'm even doing things I never thought of doing until I saw applications for them in the App Store.

The second biggest point netbook zealots overlook is hardware support. Third party hardware support is vast for the iPad 2. I have direct memory card readers, a USB port, HDMI output, and a couple of keyboards for my iPad 2. There are also docks, stands, stereo systems, A/V connectors, clock radios, interfaces for musical instruments, mixer boards, turntable interfaces, and much more. Best of all, I don't have to carry any of them unless I plan to use them, which drastically reduces carry weight for the 99.9% of the time I don't use any of it.

Only the very narrow-minded who are severely in a rut would believe a netbook does more. I used a netbook for two years before I got my iPad 2. It was frustrating. I'd like to see netbook users record and edit a video while sitting in a seat on a bus. I'd love to see them create and edit a music track to go with the video while standing in line at the DMV. They seem to be one-trick ponies who always want to sit at a table and use only Microsoft Word. Funny thing is, the iPad 2 can do that, too. Remote desktop access works great.

In a nutshell, people who simply can't embrace new ways of doing things should stay shackled to a fat, sluggish, netbook. For the rest of us, the iPad 2 is an easier, faster, less-bulky, far more versatile choice. If Windows 8 tablets can match all of that functionality at a similar price, they should do really well.
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They won't canibalise...
wright_is 12th Dec
@itguy10 Because the netbooks are useless for typical tablet tasks. How do I know? Because we've had a string of "netbook tablets" for testing, but the performance is so dire, that it isn't even funny.

With an Atom based Win7 tablet, switching from portrait to landscape and back causes the display to blank for a couple of seconds, before it reappears in the other orientation.

The same goes for scrolling, pinch to zoom etc. the whole experience is diabolical.

We looked at iPads and Android tablets, but they were discounted from the short list, because of their lack of a full Java stack. That left the only choices as Linux or Windows based tablets. There aren't any Linux tablets from any of the name brands and Windows seems to be stuck on Atom based hardware.

We found a couple of Core i3 based tablets, but they had been discontinued, before they were officially launched!

Thankfully, the customer has pushed their project back to next year, so we may still be able to get a useful tablet by then.

For me, personally, I'd not spend a penny on a tablet, because I still haven't found a need for one. I have smartphones, a decent notebook (Core i7, 8GB RAM, Full HD 15,4" display) and a dual-24" desktop. That covers all my current needs.
Completely different, tablets are add ons once you have a computer and smartphone. Windows 8 needs to come in at $350 or less. More functionality than a Fire, but if the difference in price is within $100 of the iPad, even most non Apple fans will go with the leader.
@kingcobra23
Your keywords "add ons" describe tablets. Pity, that Microsoft hasn't gotten the message with its Windows 8. Abandoning millions of notebook and desktop users--forcing them to remain with Windows 7 and, possibly, waiting for Windows 9 is very risky.
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@TsarNikky,

... is rubbish! There will be Windows 8 Intel / AMD tablets, and Windows 8 ARM tablets. All Windows 8 Intel / AMD tablets will be full PCs. They will therefore be able to be priced similar to laptops. Pricing on Windows 8 ARM tablets seem a bit more uncertain. If MS stipulates that Windows 8 ARM tablets have the horsepower to run apps like the full MS Office suite well, then they could be priced similar to Intel based PCs, or be a little bit cheaper. If MS lowers the standard, and say that they can perform like an iPad or greater, then I would expect Windows 8 ARM tablets will be priced similar to the iPad.
@P. Douglas

Cost is important.

what Microsoft is telling you is ...
their new operating system will be the only one you need for all your devices, phone - game console - desktop - laptop - tablet - etc.

whether you believe it or not is up to you.
if you want to live in an MS-only world is up to you.
if you want to live in an Apple-only world is up to you.
if you want to live in a Linux-only world is up to you.
if you want the OS to control you instead of you controlling the OS, it's up to you.
if you want to pay every time you use your hardware is up to you.
is cost important?
is freedom important?
is accessibility important?
is extendability important?
tell us, we'll listen.
MS, Apple, Google? (probably not)

happy
.
This is Just not true! There are going to be Arm based and even i5 based tablets. The big news is that the windows 8 Tablets will have usb ports and they will run the windows 7 desktop. So you could hook your iphone or windows phone to the Tablet. Lets see your ipad or or Android Tablet do that.
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Truth?
ego.sum.stig@... 11th Dec
That's something I think you're a wee bit unfamiliar with. That and why would you want to plug a phone into things that can have (or already do have) 3G or whatever already built in.
@ego.sum.stig@... Why would you plug your phone into a laptop?
@imsimsj My iPad and iPhone are already connected thru iCloud. I don't need no stinking ports.
@dheady@... you are not so b----t are you?
@dheady@...

You're a photographer doing a wedding shoot. You just shot a boat load of photos. You want to show them in a slideshow at the reception while you take more photos.

You get your iPad out: oh you need your laptop too, then you insert the SD card into the Mac Book, pull photos off, then you sync them to the iPad using USB 2.0. After a few minutes of connecting, inserting, syncing and such, you're ready to show that slide show. Good thing your assistant was already shooting photos.

With a premium Win8 tablet: Insert card into included SD slot OR into card reader via USB 3.0. Pics are uploaded in a snap. You open your "Wedding slide show" app you bought via market place and you're set to go in 1/4 the time it took withOUT ports.

Ports are good.
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@imsimsj Where did you read that there will be i5 based tablets? Intel doesn't have an i5 processor that's power efficient enough to be in a tablet. Their Atom processor is designed for tablets but doesn't even compete with ARM when it comes to performance per watt.

It won't be at least until 2013 when Intel releases their Haswell architecture that they may have a tablet processor that will be able to compete with ARM not just from a CPU but also GPU standpoint.

As far as backwards compatibility, ARM-based Windows 8 tablets will not abe able to run legacy apps and there's still a debate within MS if they will implement the classic Desktop on ARM-based Win8 tablets. So for all we know ARM-based Win8 tablets will be running only Metro apps but that like I said that remains to be seen.

To address the topic of this blog, I think two main pricing tiers have pretty much already been set for tablets;

$199 for low-end tablets set by the kindle
$499 for high-end tablets set by the iPad

I really don't think there's much wiggle room beyond those tiers.
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Why the difference?
rhonin 11th Dec
I would expect to pay for it around the same price I would pay for a good Android tablet.
@rhonin But then where's Microsoft's cut?
@dheady@...

It's included. Remember the Android tablet makers pay a patent license fee to Microsoft for things like Exchange.
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@dheady@...
based on a small profit margin. in which these companies are passing on the zero cost of the OS onto you, something no one has claimed they are doing.
Whatever one wants to pay for a cute electronic gizmo that might be able to retrieve and/or send data to one's notebook or desktop PC. Tablets are hardly capable of being able to handle intensive data entry.
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Since the pre-release spin is that this is the tablet for getting work done, I expect to get one, if I do, when an employer assigns one to me.

If the integration into the Windows desktop doesn't match the vapor essence, I don't think it will bring any additional value to the market, and had better be competitively priced.

Incidentally, Microsoft does not make or price the tablets. If tablet manufacturer A sells for $499 (entry), then manufacturer B will aim for $449-$479 range, if the volume suggests that a lower margin makes sense.

I sort of expect that Apple will tier the iPad, so the 3 will have the same price as the 2, and the 2 will be sold for 100-200 less. This, of course, is the obvious counter-move to a successful Kindle Fire. If that happens, it puts pressure on the manufacturers who wish to compete with Apple.
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Useless
gbouchard99@... 11th Dec
All of the others tablet mentioned are almost useless. A Windows tablet would be totally different. I would be ready to pay 100$ to 200$ more than a similar spec Ipad. Here's why:
- Fully compatible with a windows network (able to share drives, read content from network drives)
- Able to run all windows software
- At last a tablet on which you can do more than trying/deleting stupid apps
- At last a tablet not only oriented on consuming media contents
- At last a tablet I can use on the road, the get in touch, work, make presentation, interact, take notes, run desktop apps to access specific information (company accounts, inventory, etc).
I???ve been waiting for a tablet that suit my need and I am still very much disappointed by almost everything out there. The Hp tablet with better specs could have made it. Maybe.
We have an IPad II and we have used it for the first month or so. Since then, we got bored and it???s somewhere in our house. I use it when it to watch Netflix??? when I have to go???
I hope Windows tablets can finally make sense of tablets and finally offer something that I more than a gadget.
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RE: Able to run all windows software
Rabid Howler Monkey 11th Dec
@gbouchard99@... That's a tall order as it would include lots of 3rd party apps. It's even questionable whether or not Microsoft will port a decent version of Microsoft Office, with or without highly graphical apps like Visio and Project, to an ARM-based tablet. If Microsoft fails to do this, I can't image an ARM-based Windows tablet succeeding with Amazon's Kindle Fire and B & N's Nook Tablet/Color tablets in the $200-250 price range and low-end Android OHA tablets in the $200-350 price range.
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A brand too far
Robert Hahn 11th Dec
You're a good example of why sales of Windows tablets will not match the market research that claims there is pent-up demand for Windows tablets.

You have a whole bunch of assumption there -- all of them reasonable -- about what a "Windows tablet" is going to be. The problem is, Windows tablets aren't going to be like that. You're envisioning a little, portable, desktop computer that does all the stuff your desktop computer does. To you, that's what "Windows" means. But when these devices are actually in the stores, you'll find that they don't have anything like the Windows desktop you're familiar with, the vast majority of legacy Windows apps in fact do not run on Windows tablets, and the first several revs of them may or may not operate happily on Windows networks.
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Depends on the processor architecture
Joe_Raby Updated - 11th Dec
If it was an ARM processor with decent specs, it would likely be priced around the same price as an iPad, or less, depending on build quality.

An x86 tablet will cost more. I would still pay up to about $650 if it had an AMD E-450, or around $800 for a decent Llano-class chip. At least then, I'd get something that had a real GPU in it.

I think one of the reasons why Microsoft is supporting ARM is because if they didn't, NVIDIA would lose out on the integrated market. AMD doesn't have this problem because they already have the best CPU-integrated graphics available and they're using x86 already, but NVIDIA wouldn't be able to put a discrete-class GPU into a tablet, and they aren't doing chipsets anymore. You'd only have AMD with their integrated Radeon line, and Intel with their lackluster iHD. NVIDIA is a long-time partner with Microsoft, but if Microsoft didn't support ARM, NVIDIA would likely get into a pissing match with the gorilla, Intel, and would have to license x86. It would spell the death of NVIDIA if they were required to go that route to compete.
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What strikes me as odd is this
ego.sum.stig@... 11th Dec
People seem to think that they want the "full Windows orgasm" on a tablet. To me there are two problems with this. If they go ARM they're going to have poked their old buddies Intel in the eye and poked hard. Also, if they succeed, then all those PC OEM's are going to be extinct or at least feeling a little piqued with tablets superseding their entire product line. One wonders if Microsoft wants to tiptoe in those tulips.
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Two mints in one
Robert Hahn 11th Dec
    People seem to think that they want the "full Windows orgasm" on a tablet.

Yes, it's like listening to cognitive dissonance in action. Everybody who talks about these wonderful Windows tablets says they'll be great for doing RealWork(tm). Hello? Tablets don't have keyboards. That's what makes them tablets. Having stepped in it that far, they then respond with, "Well, I'll get a docking station, or a bluetooth keyboard," as though no one ever heard of docking stations or bluetooth keyboards on Apple or Android devices.

The only way it makes any sense at all is if it's a script from a Microsoft PR firm trying to get people to stall buying anything until Microsoft at least has something -- anything -- out there.
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The big deal with a tablet
Joe_Raby 11th Dec
I use my iPad when I want to stand up and walk around and use the internet while literally "on the go" (not driving mind you).

If I had a dockable tablet that included the desktop interface and a decent x86 processor with good graphics (ie. an AMD), I could still do all of the work my current notebook computer can do without compromise, and I could sell both my existing notebook and my iPad and just use 1 device without missing anything. An ARM tablet without backwards compatibility means I still need a separate x86 computer, and how it that much different than just sticking with my existing gear? Conventional Tablet PC's are far too much money (and don't have decent GPU's). A dockable slate x86 Windows 8 tablet would work though.
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The questing in 2012 will be how much Windows 8 OEMs are willing to lose on each tablet just to be competitive?

Amazon sells its Kindle Fire at $199 but the device is costing the company at least $201.70 just to manufacture. And that's a bare minimum 7" screen device with no camera, no microphone, no physical volume buttons, no microSD card slot, no HDMI port, no 3G or 4G wireless radios and other features found in more expensive tablets. Apple's hot selling and much more capable iPad 2 is costing Apple $333.25 just to manufacture.

A manufacturer pushing Intel-based Windows 8 tablets with a 10" or larger screen and full license copy of Windows ($30 - $50 per OEM cost) and full PC components will find it tough getting their price down to competitive level. They will be well above the market price standard and well above what is expected of a modern tablet device (don't think consumers are looking for a full PC). Just look at the HP Slate current pricing ($800) to get an idea how much these full Win8 PC tablets will cost come 2012.

I get the feeling this will end up becoming Microsoft's biggest blunder since Vista.
@dave95.
"I get the feeling this will end up becoming Microsoft's biggest blunder since Vista."

Since the Mac Pro doesn't sell anywhere near as many units as the iPod Touch does, the Mac Pro is Apple's biggest blunder since Apple TV.

Windows 8 tablets will be more expensive and they should be more expensive because they will offer a more complete tablet experience than what can currently be offered by the Kindle or the iPad. Being more expensive and considering that many people don't need a more complete experience, one would expect that they would sell in smaller numbers. So? Mac Pro sells in tiny numbers. Does that mean it is a failure? Of course not, as long as Apple is making a profit on each sale (and I'm guessing they do considering how expensive they are).

What will be bad is if the OEMs sell Windows 8 tablets at a loss. That isn't a maintainable business plan. A better business plan is to make these a higher quality tablet than the iPad with a better OS and subsequently, a higher price. Think of it as the Mac Pro equivalent of the tablet world. Mac Pro isn't a blunder and neither will high quality Windows 8 tablets.
@NZ

"Windows 8 tablets will be more expensive and they should be more expensive because they will offer a more complete tablet experience than what can currently be offered by the Kindle or the iPad."

You mean a complete tablet experience like what we've had since 2001 with tablet PCs/Slates? A full PC experience with touch-screen (stylus) capabilities? It's like the movie Groundhog day, I keep hearing the same talking points over and over that what consumers really want is a full PC experience in a tablet form factor. So they can do "real work" on these 8-10" screens (lol). Yet looking back to 2001, consumers year after year ignored these tablet PCs on the market. What will be different now NZ, metro-style?

You can justify the high price all you want. If it doesn't have the apps and the same content and the long battery life as the competition, and priced competitively, then where's the value? The market have spoken, the above is what's now expected in a consumer tablet device today. Not full-on complex desktop Windows PCs or Mac OSX in that form factor.
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Come now, Davewrite
Mister Spock 11th Dec
@Davewrite

Yet looking back to 2001, consumers year after year ignored these tablet PCs on the market. What will be different now

You know full well the vast difference between the tablets created in 2001 and the tablets today, so why are you attempting to push the notion they are the same thing?

In 2001 tablets where full featured PC in a tablet form, costing in excess of 2000 dollars, as desinging and manufacturing a PC in that form factor was expensive. What would the equivilent of 2000 dollars be by today's standards? 4000 dollars?

So here is the question you must ask yourself in order to fully answer you own question: Since 499 dollars is not a lot of money by today's standard, why are not more tablets sold then there have been? Why are people that want a tablet not purchasing one?

If you can answer that, then you will have answered Windows based tablets in 2001 did not sell to the levels of today's tablets.

You must approach things logically. plain
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@Mister Spock (not Davewrite).

Sounds like you're putting all the blame on the expense of the tablet PCs over the decade. But today consumers and fans can get a full feature tablet PC running full Windows for $1,200 less than when it were first introduced in 2001. Again the HP Slate which came out in 2010 can be had for the low price of $799 compared to $2000. Why aren't consumers buying?

Yes there's a vast difference between today's tablet electronic computing appliance devices and yesterday's Windows tablet PCs. Today's tablet devices running on tablet specific OSs like iOS and Android/Honeycomb, and yesterday's tablet PCs running on full blown desktop Windows OS. Now what camp does the Intel-based Windows 8 tablet PCs fall in? Electronic computing appliance devices or full blown tablet PCs running full blown Windows software?

In 2001 Gates first introduced us to the WinXP tablet PCs. In 2012 Ballmer will reintroduce us (again) to the Win8 tablet PCs.

The iPad is selling like crazy, it was for a shot periord the fastest selling consumer device in history. The recently released Kindle Fire is also selling very well as expected. Not sure how you came to the conclusion that people are not buying tablets.
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Spock is right, dave95.
William Farrel 12th Dec
@toddybottom
the OS has nothing to do with it.
Subtract the cost of the windows license from that 2001 tablet, and let me know if that drops it down to the 499 price range.

why aren't consumers buying the 799 slate? from what HP said, they are buying it, they sold out of their initial 5000 run.

But then again, ALOT of people aren't buying tablets at 499 either (look at the number of PC's sold vs the number of tablets sold - it's a big gap), so to expect better sales at 300 dollars more for something capable of doing more then the buyer needs, well you do the math.
@dave95.
If it turns out that it offers far more function and capabilities then an Android based tablet, then people will see the price as worth it.

plain
Realistically, a decent W8 tablet will cost as follows:

competitive hardware $250 to $300
Windows licensing $60-$80 (similar to what PC OEM's pay MSFT right now)
additional licenses for other MSFT software $??
That is already $310 to $380.
$399 price point is not reasonable. Tablet manufacturers will want to cover their R&D costs and make a decent profit.

Here is the problem and it is with the PC market as a whole. People are used to zero profit margin cut rate PC's. Its a commodity product. People are used to low prices and they are unwilling to pay for more.

I do think that businesses will be interested in having a Windows compatible tablet for their mobile employees. The tablet need not run every software that is used on the PC, it does need to have many of the popular products represented.

It would be a mistake for W8 tablets to be marketed as a iPad copycat. It need to find its own purpose and its own market.
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@mstrsfty

OEM's don't pay that much. System Builders, yes, but OEM's, no. OEM royalty licensing for direct contracts is rarely ever more than $30-50 per PC.

Besides that, most name brands only command about a 4-6% profit margin for resellers (sometimes they offer SPIFF's for bulk sales, but still...)
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I'd be willing to pay more than $500
Michael Kelly 11th Dec
if it meant I did not have to buy applications that I already own.
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Fat chance
Joe_Raby 11th Dec
@Michael Kelly

Even Apple doesn't allow unlimited licensing for iOS apps.
I for one cannot wait for the Windows tablet to come to the market. The Ipad is a bloated Ipod, I've never been a fan, never will be. I am much happier with an android tablet. However, what stopped me from going for an adroid tablet is the availability of the Windows tablet in the near future. I want a replacement to my laptop, not an add-on. I want something that can completely replace my laptop, and I mean something where I can install products like ProE and Solidworks and other design software which is available only on Windows! As an engineer and a person who uses his computer for reasons outside of just email and music, a tablet like the Windows tablet is absolutely necessary in the market (well, for people like us..)
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That depends if
timiteh 11th Dec
the tablet is ARM based or x86 based.
If it is ARM based, it should not be more expensive than an iPad. In fact if Microsoft and OEM are smart ARM based tablets should be aimed at replacing netbooks and should be inexpensive. Off course those with built in keyboard could be more expensive but i think that ARM based tablet should get keyboard only through docks to keep their price low.
It is unavoidable that ARM based Tablet will compete with iPad even if it has more functionnalities out of the box.
And i think that Microsoft and OEM should find other ways for OEM to earn money besides the sales of the device itself.
Ideally Windows 8 for tablet should be free to help OEM get higher profit and to avoid the temptation of downloading crapware on the device.
Especially assuming Microsoft can earn a lot of money through the Windows Store. Perhaps Microsoft could share the money earn with OEM to help them be more profitable and to encourage them to build better and more appealing device. Potentially cheaper too.

For ARM x86 tablet, which would be potentially notebook replacant they could be more expensive than iPad as long as they are not too expensive while being powerful enough. An interesting form of x86/x64 based Tablet would be Ultrabooks with touch screen. I expect x86 based Tablet to get screen from 10" to 13" and to effectively be full notebook replacant.

Besides that, i understand that touch input is an additional and interesting input method, and i also understand that Tablet is one of the more interesting form factor for use of this input method, but i am very disapointed by the fact that Microsoft does not really tried to find solutions to use this input method on other more powerful and more productive devices. I am not talking necesseraly of touch screen enhanced desktops/laptops but of new design of PC to enable touch input through an evolved keyboard or even a more revolutionnary input peripheral. Moreover even touch based PC can be enhanced to be used in a much more horizontal position, though they would need an U.I and apps more taylored to bigger screen than the current Metro U.I and apps.
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Wait till next year
MichaelWells 11th Dec
Wait till after Christmas and the middle of next year and I believe with the number of companies producing tablets the basic economic principles of competition and supply demand will start to come into play, and prices will start to drop in a large way. It is like when laptops and smart phones first came out; look at how much they have dropped in price. I do not own a tablet, and the only function I think I could see myself using them for is speeches and Keynote presentations. When the prices come down to a reasonable level, I will buy one. It will also be very interesting to see what HP and WebOS do now that it is open source. Always good to have another player in the game to add some competition. I think Windows 8 tablets are also very intriguing based on the Metro UI and the amount of companies that will be competing in that market. Most people that purchase a tablet do not need a 64GB or high end unit; of course it is very hard to make generalizations, myself I would be happy with 16GB or even 4GB with and SD Card option. Just curious as to what you my fellow posters think. What specifications do you folks need for a tablet?

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