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Hardware 2.0

Adrian Kingsley-Hughes

iPad blasts past Android in usage share

By | July 1, 2010, 7:04am PDT

According to data collected by web metrics firm Net Applications, the iPad OS has blasted past Android in terms of usage share in three months.

The data says it all:

  • March 2010: Android: 0.07% | iPad: 0.00%
  • April 2010: Android: 0.09% | iPad: 0.03%
  • May 2010: Android: 0.11% | iPad: 0.09%
  • June 2010: Android: 0.14% | iPad: 0.17%

Remember, this is usage share, not market share, and since the Android platform has vastly outsold the iPad, this is an indication of how much browsing iPad owners do.

As an iPad owner myself, I can testify to just how easy it is to while away the hours browsing on the thing.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: iPad blasts past Android in usage share
olivierz 6th Jul 2010
@Horus418
I am not a fan of Apple (in fact far from it), but you are slightly harsh. Microsoft's kin is a sign that Microsoft is having trouble on the phone market, and the business model of microsoft will never be replicated again I hope. As for the Apple business model, yikes, don't get me started. It's like being a cow lassoed by cowboys. Once they have the noose around your neck with one device, the cow boys gang up on you, and lasso you with the iphone, the imac, the itv, the itunes, the imovies. Once you are in the ihell, you cannot leave, it is like Hotel California.
creative, functional, intuitive, well designed products!!!! The iPad is NOTHING short of amazing.

But, I think that Android tablets will take off in the third quarter, though NOTHING like the success of the iPad.
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@DonnieBoy Yes they do. But the main usability is in the software. I wish Microsoft would do the same. Have a vision and execute. There's no reason they can't.

That said, success for Apple is strike against Linux / Android because Apple is the single most proprietary company out there.
nothing short of brilliant. The A4 Arm system-on-a-chip, with 1GB of memory in the same package is part of what makes the iPad, light, cool to the touch, extremely fast, long battery life, etc.

Also, iOS is based on open source and is a Unix compatible OS like Android. This gives Apple a huge boost with all of the open source components that can be ported to OSX and iOS with a simple re-compile. So, yes, the UI layer and lot of other things are proprietary, but, it is all based on open source. Actually brilliant on the part of Apple.
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@DevGuy_z

"making it tard-proof"

Spoken like a true clueless techie.
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@DonnieBoy Do you know what the guts of the iPad are or who they're all made by?

Samsung contracted with Intrinsity before Apple even knew their name in 2007, to design the very complex Domino Logic and tape out the components of their Hummingbird A8 ARM Cortex SoC. It was to use their own 45nm process w/ their TAPE Technology insulator to substrate. The only difference between the two SoC's (the one Samsung licensed to Apple) is in the 32k instruction sets embedded in the metal and the chip caps w/ Apple A4 and Samung A8 info stamped on them.

They run the same dynamically tuned clock speeds. Which average 1volt 1ghz for it's sweet spot w/o additional cooling. They have the same on chip compilers, same SGX540 GPU's, same Advanced ARM NEON multimedia DSP cores and they have identical system core layouts. They are even produced on the same Fabrication lines in the same Foundry!

But it doesn't stop there! ....naturally they have the same Samsung 512mb Ram and all the memory is the Same Samsung part. On the iPhone 4 and Galaxy S, you have the same front and back facing cameras, same sixaxis gyro, same wifi and 3G radios.

In all actuality, basically iPhone 4 is Apple's version of Samsung's Galaxy S. But the iPad is inferior to both of these SoC processors, without the full ARM Neon multimedia capability's of it's camera functions, phone capability, etc.

The Samsung Galaxy Tape tablet PC is a different beast altogether than it's iPad cousin. It is running with passive cooling at 1.2gHz (dynamic self clocking) on the 7" model and the 10" (when it comes out) will have 1gig of ram and run at 1.5ghz. Both with the same capabilities of Galaxy S phones. True DLNA Media Server, Layar (augmented reality) for Google Maps and Street View. Full 3G video conferencing. Plus Google has their own Engine (same one used by AOL to run Apple's iChat accounts/programs. Which is why Apple are working to develop their own w/ Facetime)!

Samsung Galaxy Tape 10" tablet PC w/ 1gig Ram w/ 64 or 128gig memory (along with SD slot), dual cameras, sixaxis gyro control, DLNA with same Surround Sound Wifi to your router, PC, cable box, Google TV, Boxee, or DLNA enabled HDTV. It will own iPad even more than the 7" or galaxy phones with 4G speeds on T-Mobile, Verizon and Sprint (they'll be on AT&T too)!

iOS is a proprietary operating system the difference is night n day. One is written in Objective C and the other (Linux) is in Assembly, C and C++! Two completely different UI's and Apple basically only runs the Linux UI on top of their own. So it's slower!!!
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@DevGuy_z They can't because Ballmer is in charge. The longer he stays as CEO at Microsoft, the longer Microsoft is damaged. In short, he's a moron who finds himself in a fortunate position because he happened to be the roommate of someone he knew in college (Bill Gates). Ballmer has no vision whatsoever and certainly doesn't control the Balkanized forces that make up Microsoft. Just look what just happened to the Kin. In short, a much needed house cleaning is in order.
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I must admit that
Mister Spock 1st Jul 2010
nowhere am I so desperately needed as among a website of illogical humans as this DonnieBoy.

To use the phrase "iOS is based on open source and is a Unix compatible OS like Android" to somehow indicate the success of the iPad is dues to open source is highly illogical.

Apple's operating systems are on of the most closed on the planet.

I belive the correct human phrase would be "grasping at straws."
plain
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Slight correction
Ktroje 2nd Jul 2010
@DonnieBoy You have most of the hardware right; I just have a few beefs. iPad uses a 1 Gigahertz Apple A4 system-on-a-chip, with 256 Megabytes of memory. There's a common misconception about how much RAM is in iPad, but with Apple's WWDC keynote as my proof, they list iPad with iPhone 3GS, both which have 256MB.
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@DevGuy_z

"Apple is the single most proprietary company out there."

Uh-huh. All companies protect their markets.

How many people know the recipe for Coca-Cola?

How many people know the recipe for Kentucky Fried Chicken?

Apple uses Open Source in several of their projects and gives back, on occasion. You won't see Coca Cola sharing recipes with anybody.

It's all a matter of perception. People have decided to believe that Apple is unusually domineering.

If they compared Apple to Microsoft they'd realize Apple is a lot more open by comparison.

For example, Apple's base OS, Darwin, is open source. Anybody can download it and play with the code if they want.

Do you see Microsoft doing that with Windows 7 ?

"I wish Microsoft would do the same. Have a vision and execute. There's no reason they can't. "

There is a reason. Internal politics. Microsoft lets their departments battle it out for dominance.

That's not a good way to get a new, creative idea to market. Concepts like the iPad require long-term development.

The iPad was invented BEFORE the iPhone. But Jobs decided it wasn't ready yet and went with the iPhone until the hardware WAS ready.

At Microsoft, an idea that doesn't produce immediate results gets abandoned.

I didn't like the Kin phone. But it could have grown into something, given time and some creative ideas.

It's not going to get either more time or more development.
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You're slacking on us
jlongino@... 1st Jul 2010
@DonnieBoy

You forgot the **Magical** part.
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Please go away
twirth5 1st Jul 2010
@itkonlyyou157,

The people on this site have enough brains to avoid blatant spam like this. I am also certain that they also have much better things to do than shop for knock-offs while perusing a serious Web site like this. Electronics? Maybe. Jame shoes?, Jean? and Purses? I don't think so.
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RE: iPad blasts past Android in usage share
StupidTechZealots-23432415690276115908309621553360 1st Jul 2010
@DonnieBoy I've read in several articles that the RAM available to apps is only 256MB. Where are you getting this 1GB from? It's a shame Apple screwed early adopters with such a small amount of ram. They are going to look extremely dated when the next generation comes out with at least 512MB.
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I knew that going in
jgpeters Updated - 1st Jul 2010
@Stocklone I strongly debated waiting until V 2.0 to get the iPad, but decided that it was worth taking the leap. I will have to face the decision again when there is a gyroscope and retina display. Most likely, someone close to me who is not as excited by the latest and greatest will end up with my old iPad an be happy. So, while it may look dated, I doubt that many people were unaware of what will happen with the next generation. At some point you have to take the jump. There will always be something better before long no matter when you get it.
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@DonnieBoy
Why does my Nexus One load up web pages faster than the iPad? Why does my Nexus One display all flash content on websites?
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@Droid101 Who cares!
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Wait
gigabot71 Updated - 1st Jul 2010
Probably because you're on wifi and the ipad is on 3G. Otherwise, I call ********.
takes nothing away from Apples first mass market tablet success. We have to give Apple credit where credit is true, even if everything is not perfect.
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@Droid101 Have you not noticed these guys all have at least one broken arm and chapped lips from patting themselves and Apple on the back and kissing Apples hind end? They are comparing a market the literally doesn't exist yet to one that does. I'm still looking for the equivalent device as the iPad running Android. There is even such a device sold. There are some REALLY REALLY great devices out there running Android but comparing them to the iPad is like comparing water to concrete.

This is a stupid article at best. If this article was to be written after Christmas when true Android competitive devices start going on sale, then fine. Right now this is a bunch of fanboise, icripples touting how much greater they are than the rest of the world. Yawn...

I absolutely will not buy another crippled device from Apple. I'm currently using the last product I ever intend to buy from them until they are unlocked, and open to the world. If never...then it's an easy choice - never for me as well.
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That's kind of funny...
nix_hed 1st Jul 2010
@Droid101 my neighbor's Nexus One loaded pages slower over 3G than my first generation iPod Touch with 3.1.3 software did on my WiFi network, by far. Can I say that my iPod Touch smokes the Nexus One?
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@Droid101
At first I thought you were serious!. Then I realised you had to be joking, very funny.
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@Droid101

"Why does my Nexus One load up web pages faster than the iPad?"

Web developers are making web pages specifically for smartphones.

So you might be loading stripped-down pages that have less junk on them, so they load faster.

On your smaller screen, you might not even notice the difference unless you hold the phone right next to a PC running the same browser and site.

The iPad is new. So the websites in question might not have Machine Identifier code yet to direct the iPad surfer to the stripped down page.

"Why does my Nexus One display all flash content on websites?"

Given that the Nexus One runs Flash Lite, I doubt that you are seeing "all" flash content.

Some content is stripped out, again to cater to smartphone users.

If what you're asking is "why doesn't the iPad do Flash?", well duh.

We already went over that ten thousand times.

a)Diminished battery life,
b)crappy Mac support from Adobe,
c) support for HTML5,
d) Jobs is a perfectionist,
e) ALL OF THE ABOVE.

Correct answer: All of the above.

The iPad is going like hotcakes, and the Nexus One has been discontinued.

I think Jobs made a good decision.
@DonnieBoy Well gee.... my truck can haul more rotten tomatoes than your sports car! ....now isn't that just amazing? shocked

Now Adrian ....tell us how many phones calls the iPad made in that time? wink

oooh this story is soooo... Special, isn't it? haha

Those numbers don't mean jack shizt. Because you're not comparing Apples to Apples. Let us know in about three months what those numbers are like then!
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@i2fun@... It is sad when someone has a chance to intelligently contribute and they waste if on juvenile sarcasm, the poorest form of expression.

Not that it will stop you from blasting this post similarly, I'll just tell you I'm a very happy Droid user. The iPad is too limited for what I like to do with my computing devices. It has great hardware and a good interface for the limited things it will do though, I give Apple credit for that. It just isn't enough to satiate my appetite.
@Mabrick@... Obviously this is an attempt to make Android look bad. Otherwise they would have included some other interesting facts. Like iPhone4 (direct phone to phone comparison per device), then that would have been more interesting and made more sense!

Here..... they are saying that 3 million iPads did more web traffic than 9 million Android Phones? What purpose does this information serve for devices that are primarily meant to make phone calls to this date? As compared to a device made to surf the web only. Let's see what happens after the flood of Android Slates go on market that compete directly with iPad!

With iPad you can't take pictures or videos w/ it and you can't make phone calls, so obviously people will surf the web more. Especially while they still have unlimited data to do it with!

Lets see what happens.... when people start paying all those over data 3G rates, though! lol.... wink

BTW.... same tactic was used in 2002 by Microsoft in marketing their Xbox competing w/ Sony's PS2. The PS2 was launched a year later and had a slow start, so it was behind Xbox. Within a year PS2 doubled up the sales of Xbox and now it's at 25million Xbox's compared to 150 million PS2's, that makes it the widest distribution of a game console in history by many times over! Expect the same w/ Android.... because that's what you'll get!!! ...a record breaker w/ over 20 iPad competitors out before the end of this year alone!
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I'll call you out Hughes.
youzer 1st Jul 2010
Why did you conveniently leave out the fact that in this same usage study, the IPod Touch was surpassed by Android devices in browser usage? I think that would have been a more meaningful comparison. Oh, but that would not have served your motives too well now would it?
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@DonnieBoy Happy? According to this statics, it's not even a full 1%. This is usage share, not market share.

Anyway, as an iPod Touch user, I thought I remind you should be aware forgot it's greatest strength is also it's biggest weakest. ALL media hast to be managed to and from iTunes.

The only thing you get from Safari Mobile onto iOS without iTunes is photos. Even then your limited to only having it "Recent Photos." Just like it's current predecessors.

So if you find a cool song on the iPad you want to download, you can't. Haft to do it from a computer. Woop-de-do. :P
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Well, you were doing well for awhile there, until:

"iOS is a proprietary operating system the difference is night n day. One is written in Objective C and the other (Linux) is in Assembly, C and C++! Two completely different UI's and Apple basically only runs the Linux UI on top of their own. So it's slower!!!"

iOS is based on MacOS which is a combination of assembler, C, and C++ -- pretty similar in fact to Linux, although it does use a quasi-microkernel design that in theory is a little slower. In practice, not so much.

The application interface is Objective-C all right. This is essentially as efficient as C. Most Android apps are Java, which is something close to a factor of 5 slower. Then there's the degree of integration with hardware acceleration; the APIs Apple provides are considerably more mature than those in Android. This doesn't matter at all for basic things, but if you have a 3D app (like a game) it sure does.

It is not true that iOS runs "the linux UI" in any aspect -- Apple provides their own proprietary APIs.

I like Android a lot, as a programmer, but as a market force it is already succumbing to the old UNIX tendency to fragment. That will make application support a whole lot more difficult than it is for iOS and its very limited variations.

It remains to be seen how bad this will get, but I note drastic differences in Android as it has evolved and a tendency for Android users not to upgrade (either because they don't know how or because the carrier does not supply an upgrade (*cough* Verizon *cough*).

jim frost
jimf@frostbytes.com
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One thing I wonder about.....
SlithyTove 1st Jul 2010
One of my major gripes about the ipad is how, when doing "tabbed" browsing it pretty much has to re-load the page from the web every time you switch tabs. It's really slow and makes certain types of web-browing very painful on the ipad.

Whereas on my computer it remembers all tabs and can switch instantly between any of them.

Given that, if you were to compare my "ipad browser usage share" against my computer browser usage share for the exact same content (like stock research and browsing media sites), the ipad browser share would appear about 10x higher despite having done no more actual browsing.
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@SlithyTove That's actually quite an interesting theory, I'm sure it doesn't explain everything, but you're right it does skew the figures a bit (if they didn't take it into account). I'd add that whenever you jump to Safari on the iPad is reloads the page you were looking at when you left, not some "home page" and that too would affect the figures.

Still these are amazing numbers, I don't quite agree with the 10x, I'd put it FAR lower. The iPad is an enticing way to browse the web.
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@Jeremy-UK

The 10x was pretty accurate for the two examples I gave based upon how I use it but my usage is probably atypical. (A single night of wikimedia commons browsing was probably closer to 100x) I have switched back to a laptop for most of the internet "heavy lifting" for this reason.

For my non-heavy lifting work on the ipad I would peg it closer to 1.5x or lower.

Android being a mobile device it may also suffer from similar issues, I have no experience with it. So they may not be that inflated with respect to android but are almost certainly inflated with respect to the internet as a whole.
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i would not call .02% blasting past
tgschmidt 1st Jul 2010
But it is impressive that it caught & barely edged past in 3 months. Allot of that is the initial heavy usage factor of everyone playing allot with their new shiney object.
phones, tablets, MIDS, etc. But, the fact that this much browsing is don on mobile devices is really quite amazing.
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This is more a matter of form factor
DS-Solutions 1st Jul 2010
The ipad is built specifically for browsing - there isn't much more you can do with it. Android phones are phones 1st and foremost, but you use them for text messages and other fast tasks. Plus the size of all phone screens makes using them for heavy browsing unlikely. Sort of seems silly to make the comparison here.
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I agree...
Nsaf Updated - 1st Jul 2010
..
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I agree....
Nsaf 1st Jul 2010
@DS-Solutions ..I agree about the browsing part and do think that the comparison is silly...but what else would you be expecting from Adrian Kingsley-Hughes!!!!
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@DS-Solutions

Ummm, there's a hell of a lot of things that you can do on an iPad. Browsing the web is just one thing.
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Adrian performed his job pretty well...
adornoe@... 1st Jul 2010
and that job is to write anything that will get people to engage in a conversation, even if the topic is nonsense or without merit.

All the people who are engaging in the discussion are adding to the traffic for the forum. And that is basically the job of Adrian and every other writer who writes for the forum. That is why I make it a point to skip this type of conversation. It gets me nowhere and accomplishes nothing and offers nothing of any value.
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Granted the comparison has its flaws. Since we're comparing Apples to Oranges I think a better comparison would be the same statistic of Android (which is an OS, not hardware) and iOSx. In that would be a valid comparison as there are quite a few Android devices out there and a small stable of iDevices running iOS. It might be a better indicator of usage.
The comment about Android phones being primarily phones seems to miss the whole point of the Android OS and its challenge to WinMo and iOs. A device that's just a phone doesn't need any OS, much less a sophisticated OS like Android. It IS in the comparison of how the OS's are being used that counts.
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@dheady@...

This is going to be next to impossible because of apps, reliable 3rd parties can track WAP visits but not application usage. My guess, as someone who has delivered apps on both platforms, is that iOS kills in Apps and Android wins in WAP.
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@dheady@...
At this point, though, you will just end up comparing tablet use to phone use because the use of Android on tablets has not been taken up by any large company.
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Nonsense Headline
CFWhitman 1st Jul 2010
"iPad More Convenient for Browsing the Web than Smartphones"

There's the real headline. Not exactly a big surprise considering the size. I don't do a lot of web browsing on my Blackberry, though I can when I need to.
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How is this stat even relevant?
Why not wait until a good Android-based tablet comes to market to make a just comparison?
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So what?
geolemon 1st Jul 2010
This has nothing to do with iPhone OS vs Android OS. It is a failure of reporting to report it as such... I dare say, irresponsible reporting.

What these statistics are really saying is that it is easier to browse on a 10" device, and users are more likely to spend more time browsing on a 10" touchscreeen device, than they are browsing on a 2.8" touchscreen device.

Or, you could even interpret this as "People who are seeking a device to primarily use for browsing the web will buy [or use] a 10-inch device designed for the purpose rather than a phone"

it has nothing to do with the OS. I dare say, if the iPad ran on Android and all Android phones ran iPhone OS, you'd see the same thing - more people would browse longer on the iPad. The OS isn't even significant when you are browsing.
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I think most people bought iPads primarily for slick portable web browsing with the other myriad uses as cool bonuses. On the other hand, Android devices, until now, have been primarily phones with other uses as bonuses. So, it really shouldn't surprise anyone that iPads do more browsing than phones.

Talk to us next year when dozens of Android tablets (APads?) have been on the market for 6+ months doing the same tasks as the iPad. I'll bet we see a much different story.

Personally, I love my iPhone (won't buy iPad until better screen and video chat), and I love the variety in the App Store, but I'm sick of the limitations and bugs of iTunes on the PC. Apple can't write PC code worth chit. If Google can come up with better PC client software and make their application store just as nice, I may abandon the whole iOS world in favor of Android on my next upgrades.
about how the iPhone OS on the iPad doesn't allow install of programs from anywhere except iTunes and the ability of Apple to take the app. away if they want.

now i find out that Google can do the same dastardly thing with Android.

so even when i do get a TouchBook from AlwaysInnovating.com, i won't be running Android.

we are just not going to put up with that kind of external control that Apple, Google, and Obama want to have over our applications on our own computer.

yo.

happy
.
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This is a pointless comparison: Most Android devices are currently used in phones, not tablets. Also the iPad is limited compared to a full blown OS and tends to rely on net access more than it's local resources and cache for email or browsing. I do see a lot of people playing games on the iPad. It seems to be a nice platform for casual gaming. I'm currently not seeing as many people using it for phone calls or more than casual work email.
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Game changer
GrimmReaperSound 1st Jul 2010
I got the iPad 3 weeks ago, the last time I booted the home laptop was when I synched the photo gallery about 2 weeks ago. All browsing, itunes, social networks, news feeds, etc are all done on the iPad now. I will surely use the laptop again, but never as much as before.
When a tech savvy person changes his on-line habits because of a device, that means that the device is a game changer.
The iPad is a game changer.
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I can't believe this is considered news.
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RE: iPad blasts past Android in usage share
jamesmcbride@... 1st Jul 2010
Incredably expensive... How much is a android phone? With or without a plan? It's a phone whith much less processing power than a sub note yet equals or exceeds the price.
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@DevGuy_z Ithink MS is there... in a way. They are following the Apple lead (unfortunately) in a way with what they did with Zune and their phone software. They have to do what APple did, because even Apple realized they could not use OSX on an iPad... MS has to come out with their own full featured iOS software and they will be there.

Everyone also has to realize that MS isnt really into manufacturing computers and the like, as Apple has been. It's still, to me, an unfair comparison - constantly! Also, I feel that once they do release a suitable OS for tablets, that MS and Android will be fair competition for the iPad. I think what people are missing is the fact that more tablets will eventually sell using an Android or new MS platform than the iPad, but they won't have the media sensationalism. It would quietly happen, as most of us don't have the money to plop down for a proprietary hardware device that lacks in areas such as cameras, memory expandability, etc. The Android/MS tablets will release will all of this out of the gate, version 1.

I also think it's not a fair comparison as the iPad is a much larger viewing area for web content, I dont usually use my Android (or iPod touch) for much web viewing anymore. So, those statistics will change over time. These stupid Znet articles are annoying.
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@Horus418
I am not a fan of Apple (in fact far from it), but you are slightly harsh. Microsoft's kin is a sign that Microsoft is having trouble on the phone market, and the business model of microsoft will never be replicated again I hope. As for the Apple business model, yikes, don't get me started. It's like being a cow lassoed by cowboys. Once they have the noose around your neck with one device, the cow boys gang up on you, and lasso you with the iphone, the imac, the itv, the itunes, the imovies. Once you are in the ihell, you cannot leave, it is like Hotel California.

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