iPods, Zunes and the iPhone

iPods, Zunes and the iPhone

Summary: After a decent debut month, it seems that Microsoft's Zune has failed to gain much in the way of traction against the iPod.

SHARE:
TOPICS: iPhone
7

After a decent debut month, it seems that Microsoft's Zune has failed to gain much in the way of traction against the iPod.

Market research data released by NPD Group shows that Microsoft was the number two manufacturer of hard disk drive-based media players with a 9% market share.  When examining the data for both flash memory and hard disk drive players, Microsoft came in fourth place, grabbing only 1.9% of the market.  Compare this to Apple, which saw their share of the hard drive market fall to 82.7% from 86.8% a year ago, but its share of the overall market is still a healthy 62.2%, much the same as it was a year ago. 

If, as many analysts suspect, Apple already has a cell phone rolling out of factories in China called the iPhone, we could see a very interesting trademark battleAll this doesn't come as a surprise to me at all.  The revamped iPods, especially the flash-based nano and Shuffle have struck the right balance when it comes to features verses price. Microsoft needs to expand the Zune range and introduce flash-based players pretty soon if they want to have a hope at chipping away at Apple's market share.  It's a sure bet too that Microsoft needs to rethink the color schemes it offers.  On Amazon.com the best selling Zune is the black one, far out-ranking the brown model.  Given this data it's no wonder that Apple chose to make the 8GB iPod nano black. 

iPhoneIn other news, the iPhone was released - but not by Apple.  The iPhone is the new VoIP range from Cisco subsidiary Linksys.  There are going to be seven models in all and they are aimed at home, Small Office/Home Office (SOHO) and small business users.  What's far more interesting than the hardware itself is the name.  iPhone has been the name that bloggers and the media have been using for a product that Apple is rumored to be launching sometime soon.  Now whether Apple just screwed up and has been bitten by the secrecy that it normally shrouds products in prior to launch or maybe it had no intentions of calling any cell phone they come out with "iPhone" in the first place, one thing is for sure, Linksys's product line just got guaranteed a ton of publicity.  If, as many analysts suspect, Apple already has a cell phone rolling out of factories in China called the iPhone, we could see a very interesting trademark battle, and Apple has little evidence to back up an ownership claim on the iPhone trademark.

Thoughts?

Topic: iPhone

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

7 comments
Log in or register to join the discussion
  • Name is irrelevant

    Geez, the blogosphere is alive with more and more Apple speculation. It's amazing that the entire tech world revolves around such a tiny company. Not only do we have blogs everywhere speculating on Apple's future products, we have 3 blogs on ZDNet speculating about Apple's potential legal manuevers, trademarks, and advertising schemes. Sheesh, and I thought I needed to get a hobby!

    Regardless, the name iPhone is irrelevant. What did the word "pod" have to do with music? What did the word "razor" have to do with phones? Neither were relevant, yet both were highly successful. Just be careful not to choose something ridiculous and doomed to failure like, oh, I don't know, how about, "zune".
    tic swayback
    • Everyone loves the underdog

      Which is why Apple garners so much interest. Well, positive interest. MS generates a lot of interest, but its all about who wants to sue them for some slight (imagined or real).
      As Apple looks to be on the track of staying a bit player, expect to hear about them often.

      And 9% in the first month is a failure? How about 3% of a market, having been in business since the 70's? Now that is a miserable performance.
      mdemuth
      • Is it just the underdog status?

        You really think it has nothing to do with their products, or at least their image as an innovator (real or imagined as it may be)?

        ---And 9% in the first month is a failure?---

        Given their advertising budget, the fact that they've eaten into the marketshare of Plays-For-Sure devices (where MS already got a cut) but not touched the iPod's marketshare certainly doesn't bode well. Although given the $50 lost on each Zune, perhaps fewer sales means smaller losses for MS.

        ---How about 3% of a market, having been in business since the 70's? Now that is a miserable performance.---

        Depends, how big is the market? Auto manufacturers who have been around longer than Apple who have 3% of the market are doing quite well.
        tic swayback
        • (real or imagined as it may be)?

          thanks!
          At least your into the discussion.
          Now, lets work on what an 'innovator' is...

          And auto manufacturers at least use different components. Unlike Apple, Ferrari uses better steal, better parts.
          Apple just waits and then uses the same stuff (Intel) as everyone else.
          mdemuth
          • That's a different discussion

            We were talking about why Apple gets so much attention, not whether they were innovative.

            And no, not all manufacturers use the same parts as Apple. Some do, to be certain.
            tic swayback
  • Signs that your product is failing fast...

    People are trying to sell it at flea markets.

    I've seen a Zune this past weekend at an area flea market, brand new, still in its original unopened box. The guy wanted $200 for it, but I passed; My $60 Zen Microphoto was doing fine even without video capability. I've yet to see an iPod of any kind at that flea market.
    Mr. Roboto
  • iMobile

    iMobile - really like this - bring it on!
    Techpert