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Hardware 2.0

Adrian Kingsley-Hughes

Is Apple trying to claim it invented video calling?

By | June 8, 2010, 12:03pm PDT

Summary: Here’s an aspect of Apple that annoys me - trying to claim it invented something that’s clearly been around for years.

Here’s an aspect of Apple that annoys me - trying to claim it invented something that’s clearly been around for years.

What’s worse is when normally sensible tech pundits seem too suffer collective amnesia and go along with the deception.

Take video calling, or FaceTime as Apple is calling it. Watch this video, and pay attention to how the company describes the FaceTime feature:

OK, it seems easy to use, and being able to flip between the front and rear camera is nice, but video calling isn’t new. Heck, my Nokia E71 can do a video call … in two clicks … to any other video-enabled handset … over 3G …

Get my drift? What Apple is doing here is rewriting history. And what’s especially annoying is that a year from now people will associate video calling with Apple and the iPhone 4, think it’s something new and something that wasn’t available to anyone before.

This is what big bucks ad money buys a company like Apple - the chance to rewrite history. Second best thing to having an iTimeMachine!

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Is Apple trying to claim it invented video calling?
anon112 2nd Nov
They are claiming there service brings video calling to the world market as opposed to invented video calling.

Some people gotta read up on there marketing speak.
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phone to phone video calling is only possible if..
doctorSpoc Updated - 8th Jun 2010
A) it's easy enough that people will use it.. Apple's implementation has ZERO set up.. just dial another phone.. if your feature is too hard for average users to use and no one uses it it's a non-feature..

B) you have to have enough installed base such that you have another phone to video call... i.e. remember Zune's squirting feature.. well it's really a non-feature because no one ever had anyone to squirt too right?

So Adrian, have you ever done a phone to phone call with that Nokia? if so how many.. 1? 2? maybe 3 times?

by the end of the year Apple will have millions of these phones out there and millions of people to do video calls too.. and it will be SO easy to do so that they will actually use it.. therefore it will be Apple that makes this a real feature.. it's not enough to have a feature.. what's important is doing it in such a way that it actual becomes an everyday feature used by everyone.. that hasn't happened yet, but it will with Apple.. that's what counts.. making an actual impact on society with your device..
@doctorSpoc ...changes it's data plan rates. Coincidence? How many video calls will you do before you suddenly find yourself bumped up a price tier?
AT&T is not even allowing 3G calls at this time.. hotel room to home, school to home.. yes.. millions of video calls will be made.. and NO it will not put you over you data plan because they will be made over WiFi..
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How about, you won't?
vulpine@... 8th Jun 2010
@cornpie As DS says, at least to start, Facetime is WiFi only. However, you seem to be equating a rate change for the iPad as a rate change across the board for iPhones as well. What proof have you that such is true? As yet, I haven't seen anything that even hints at a rate change for the iPhone itself.
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RE: How about, you wont?
mrbofus 9th Jun 2010
@vulpine: if you do a search online, you will find that the AT&T data plan change is for iPhones as well, not just 3G iPads.
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@doctorSpoc
Video calling's been available for a while, even in Nigeria where i live, it's the costs that are restrictive not the phones, considering that my recently lost Sony-Ericsson K800i had a front facing camera (and that's no smartphone).
This just reminds me of claims made recently by some Apple fans that Apple invented the smartphone!
As for making video calls over wifi, I wonder how that will affect your data plans at home?!
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Spot on!
dave95. Updated - 8th Jun 2010
@doctorSpoc

When Apple make the statement they are bringing a feature to the world, they're not saying they invented said feature. Just that they're making it user friendly enough for the world to accept. For the rest of us to use. And they have a track record to back that statement up.
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as much as I hate it
javahead76 Updated - 8th Jun 2010
@dave95. I've got to side with you on this one. They only claimed to "bring it to the world". I guess the proof will be in the number of people that start using this feature. I'm wonding...I4 to I4 only? With iPhone at 20 some percent (I think) of the market, subtract out the people that don't have the I4 yet and I'm guessing you can video call maybe one in twenty people at some point this year. I feel like they beat everyone else to the punch so I guess they can make their claim... but it's like saying the Russians brought space flight to the world. They may have been first - but it wasn't like they were the only ones building rocket ships (just the first to launch). I think, when they truly do have a good number of their users iVideoCalling, they sure won't be the only ones doing it.
@dave95.

see: http://www.tomsguide.com/us/IOS-iPhone-4-iPad-iPod-touch,news-6997.html

They bought the iOS name from Cisco and bought the Facetime name from another company.
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Their track record...
dave95. Updated - 8th Jun 2010
@cornpie , javahead76

Let's take a look at the Webkit engine and mobile safari as yet another example. Apple did not "invent' full web mobile browsing on the iPhone (full as in desktop web); and they certainly was not the first. But they definitely set a usability standard for the rest of the industry to follow in how mobile browsing should be. Now look who's using the same webkit engine and Apple's code - Google, Rim, Palm....

App store - they were not the first, but look at the market today after the App Store launched. Companies and carriers trying to run the same App Store and business model.

iPod, iTunes and the selling of digital music wasn't the first but look at the market after. The iPad/Tablet, certainly not first - it's not about being first or claiming invention but about implementation. It's about innovation, taking something and making it even better for mass consumption. Not sure why we are all so stuck on invention. Who does that anymore in this industry?
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"... they didn't even make up the name!"
vulpine@... 8th Jun 2010
@cornpie: And there's something wrong with that? At least we know up front that they licensed/purchased the names for these features.
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That is a bunch of boloney
deepee912 9th Jun 2010
Apple has been doing this for years. I remember an ad that claimed Apple was the first to provide a CD player in a computer that did not have a drawer. You could just slide the CD in, like in a car stereo. At the time I had a bunch of old Compaq desktops that did the same thing, obviously a couple of years ahead of Apple.
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@dave95. I looked at the video again - this makes the 3rd time and I've yet to hear the words "we've just invented video calling." I guess if you want to get people going, you do what Adrian did in his article using the very tactics he's accusing Apple of doing - misleading the public, that is.
It's like saying "Windows 7was my idea!" ha, ha
@dave95. Right on! Well said!
@dave95. I think you're missing a key point of the article. Sure Apple may not be saying explicitly that they invented video calling, but the massive amount of dollars into their advertising sure makes it come across that way -- which in turn perpetuates a myth that the company will remain silent about, and ultimately take credit for.
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Brainwashed! User friendly? Hahaha. It's apple that screws things up and makes the procedures non-standard, and non intuitive, like the old fashioned backwards calculators from HP and TI.
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For The Common Good!
brianpeterson@... 9th Jun 2010
@dave95. "Just that they're making it user friendly enough for the world to accept."

Funny, that's what Hitler did with the Jewish question.

No thanks for unitary top down solutions.
@dave95.

Just how are they making it 'user friendly enough for the world to accept' ? How much easier does it get than having a dial button for making a video phone call, just like making a normal voice call ? I don't know what gizmos you've been trying to use, but that's how easy it was using my Nokia. The other person just needs to have a phone that supports it - and most newish phones do (not just Nokias). As far as I'm aware the feature is quite widely used here in the UK (and in Ethiopia I noticed someone said).
@dave95.
I do this via MSN Messenger all the time and I am not limited to an iPhone.

Lame.
@dave95. which wouldn't be annoying but for the mass of people who believe that aple invented and has the world's best music players, notebook computers, super-exclusive virus-shy operating systems, and style.
So yes, Apple presented videocalls to people. It is historical event, make no mistake.
video calling? If so, someone better tell Nokia they didn't do it first... happy
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@John Zern: but the rest of the world did not really saw actual phonecalling use. Nowhere Apple tells that videocalling is for the first time ever as principle; however, only Apple will turn it into actual working function with more like 20 million devices to call until the end of this year.
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@denisrs
Apple didn't do anything special considering the call was made over wifi which I could do years ago over skype. Even worse, other phones (some not even smart) can do that over actual phone networks even in Africa!
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@denisrs I've been making video calls to my kids for years. Even my old Razr had it along with various Nokias I've had over the years. Just go to your contact and dial. Choose voice or video. So easy. No software needed. Supported on almost all phones except Apple. The only thing revolutionary here is that wifi is needed and it only works on an iphone. Lame.
historical event?
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Since you have so much experience...
NonZealot 8th Jun 2010
@doctorSpoc
Can you please tell us what your personal experience is with using video calling on other phones and how that compares to your personal experience of using video calling on the iPhone 4? Thanks in advance!
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RE: Is Apple trying to claim it invented video calling?
yesplease@... Updated - 9th Jun 2010
I don't know about everyone else, but I just push the video-call button, instead of the call button after I have finished entering the number, or I use a voice command of "video call". Apple can't make it simpler than that unless they "invent" a tele kinetic interface. Now that would be innovative.
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@NonZealot Works great for me. Just dial and chat. We have the family plan up here in Canada so I can use it with the wife and kids for free. Been doing it for years with many different phones. Nothing revolutionary here. Great for when I'm buying something and want to get an ok first or see if the color is right. lol.
@NonZealot I had this on an NEC phone on the British "3" network soon after they launched back in about 2001. Used it quite a bit with other colleagues during our trial period too. It worked pretty well; the problem was that the other person had to be in a 3G covered area at the same time that you were calling them. This will have the same problem I guess, if it's really tied to WiFi. Hopefully in countries with real 3G services this will be less of an issue.
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@doctorSpoc
I can only speak for myself and most 3g phone owners I know(a lot of people) down here in Uruguay(3rd world), but we use it a lot, works better than steveO's demo, anywhere in the country, lots of free minutes with most 3g plans.
A)my mother-in-law can't send an email but she makes video calls to my wife everyday(like Adrian said, 2 clicks)
B)like a million times? wtf just because you don't use it(probably because you own an iphone) you think you can claim it's hard to use and no one else uses it???
@paulascher

If only we had a more homogenous/standardized cellular ecosystem and a smaller land mass in which such services could have thrived--but the US market is far more convoluted, proprietary and overly expensive compared to Europe et al and probably your beloved Uruguay. Just as 'dave95' points out--it took an Apple-like company to get make the technology transparent to the experience for digital music to thrive. Same thing here... Consider them "re-inventing" video calling, m'kay?
@paulascher : Of course they can Paul. They are the AppleMacBoiElitists. They want everybody to know that there overpriced "ArtWork" can actually do something that your fully functional smarter phone can't do. Oh wait though, your phone does do video calls, and it does it over the network, not counting on being close to a hot spot. Maybe all of these elitists will be lucky enough to be close to someone who's phone actually works as a hot spot so that they will be able to make a video call piggy backing off of a network that actually does things right. You AppleBois really ought to be getting sore arms from all of the back patting and stroking that is going on.
People can make video calls using Skype from Linux and Windows netbooks already. Several Linux powered PDAs support video over WiFi - including Skype.
AT&T has supported Voice over IP and Video over IP for about 20 years now.
@Rex.Ballard

Apparently, we now have to pretend that netbooks and PDAs are phones, so that Adrian's thesis will hold up to scrutiny. Yes, we all know about Skype?for PCs, but not phones. Just like everything else from Apple you're a Grinch-y sourpuss about, Adrian, Apple's iPhone 4 implementation of video calling is in fact new, distinct and different from what has preceded it. Know of any device of any size with *both front and back cameras* that will do what the iPhone 4 will do to enable video callers to show both their mugs *and* what's going on around them at the same time? Of course not, but you're blinded by all the bile and vitriol you harbor against Apple for whatever reason, meaning that everything you write ends up being biased and, I might add, insanely envious.
@Rex.Ballard
Check out the movie 2001: A Space Odyssey - 1968. The phone booths were designed around video calling. OK.. So they got the portability thing wrong. They got a lot of things wrong. Computers were supposed to be mainframes. PC's? Laptops? They didn't see the rise of the IC.
@wolfie2k3. The videophone in 2001 wasn't just Hollywood magic or Arthur C. Clarke's vision. In fact, it was real. My Dad was working for Bell Labs at the time, and they had a PicturePhone demo going downstairs from the main lobby entrance at the Holmdel, NJ offices. The PicturePhone tech itself was a done deal by then - it just worked. The problem was bandwidth, and they chose not to solve back in the 60s and 70s.

Of course, many video phones have been out since then. You can see the Motorola Ojo in old episodes of "24".
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@Wolfie2k3 HTC have had front and rear video cameras with one touch video calling for years.
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@Rex.Ballard @TCollinsG3
Well actually yes. Basically all smartphones other than apples. Ny Nokia N95 from years back had 5mp back cam and a front cam. years ago. My Razr had a front cam. the list goes on and on. Apple fan boys are clueless about this stuff. Even wonder why Nokia is so much bigger and growing. What next Apple will announce built in VOIP and trumpet it as new. Lol. Open your eyes and realize that you are being sold 3 year old technology in a sexy package. Then see where the world went. Nokia is already up to 12 MP cameras with 720P and HDMI out. Multitasking, real multitasking, has existed for years. Play with an N900 for a bit and then wonder how long until your new iPhone can do half of this stuff.
@Rex.Ballard BAM! skype.. now that's a standard i can get behind.. it should be universal, not universal to people who can afford an iPhone. if it wasn't about exclusivity and money, apple would have released a standard interface, or used an existing one (yeah right) for their video chat, but what I don't understand is this:

1. doesn't it suck the life out of your battery? (god forbid an iPhone be accused of lasting less time than a DROID!)
2. how many people ACTUALLY make video calls ON THEIR PHONE? Seriously. That's great and all, but who wants to have to hold it in front of you the whole time? Most notebook computers nowadays have webcams in them, and externals are not expensive. Save battery, time and money by using the right tool for the job.
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@doctorSpoc I agree! Ford didn't invent the motorcar; but it was Ford's Model T that brought the automobile to the masses. Similarly, Apple (who also didn't invent the graphical user interface, the MP3 player, or even phones for that matter!) is now in a position to bring cell-phone-based video calling "to the masses" in a simple and accessible way that most people will be able to pick up and use intuitively and easily. That's what makes Apple so great! I'm actually excited about this, and looking forward to the day I can call my non-techie friends without having to explain to them how to do it every step of the way.

If you pay attention to the video Apple never claims to have "invented" video calling!

I simply think the purpose (including the provocative title of this article) is Adrian's way of getting us all riled up so he can increase his page views! In which case, we're ALL being played!
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You don't understand...
becabill 10th Jun 2010
The stuff is new...to Apple.
@doctorSpoc

You missed the point. All he is saying is Apple didn't invent it and therefore can't sue anyone else for putting it into their phones.
@jnheroy@... Well of course not. They're even publishing their way as an open standard. They WANT a whole ecosystem built around their standard.
@jnheroy@... open standard? i don't believe it. I'm sure SOMEone is going to have to pay to use it. We are talking about Apple, you know.
A lot of things are both easy and possible, such as making an OS better than Windows. But some things aren't easy, yet are still possible, such as making an OS as bad as Windows.
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@doctorSpoc
I think you never heard of Nokia n93, n95 and later.
Those phone were able to make video calls with 2 touch.
Select your fried from contact list and press on 'Video Call'.
Sounds so hard to do it ??
And for your note I am used to do it since 2007 in Japan.
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What do...or will
becabill 10th Jun 2010
... er..."excitable" teenagers do with this thing?
@doctorSpoc you are funny!
@doctorSpoc

Um..yeah...I have a Nokia N82 and I use it quite often to do video calls to my dad's phone (Nokia N95). My family is in another country and it really feels good to see them over video on my phone...which I have been doing for more than a year now. And notice that my dad and I don't have the same phone..

So if you have an iphone4 can you video call to someone with iphone3gs or iphone3g??

I agree with the author..the way Apple thinks it invented video calling is pathetic.
They are claiming there service brings video calling to the world market as opposed to invented video calling.

Some people gotta read up on there marketing speak.

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