Apple's latest set of ads takes more swipes at the PC platform. But is Apple worried by the good press that Windows 7 has received so far and is now shifting attention to bad-mouthing the PC platform?
Here's one of Apple's latest offerings called "Top of the Line":
The other ad, called "Surprise" can be found here.
These ads are spoofs of Microsoft's "Laptop Hunter" ads. But what's interesting about these ads is that not only do they not mention price (a point that Apple is weak on) but they don't make any mention Microsoft, Windows or Windows 7.
Windows 7 has enjoyed a lot of positive press over the past few months and it would be a hard uphill slog to try to go against this (not to mention that the release of Windows 7 is still almost two months away). But it is interesting after so many months of trashing Vista than Apple is now focusing on the PC platform rather than Windows. Maybe the Windows 7 brand is too strong to go up against and that Apple realizes this and is changing tactics.
It'll be interesting to see where Apple goes with its ads over the next few months. With Snow Leopard and Windows 7 coming out over the next few months, both Apple and Microsoft will be jostling for the attention of the buying public (what remains of them).
Expect to see more ads!