LG: Windows Phone 7 "visibility is less than we expected"

Electronics giant LG has gone public with a statement saying that Windows Phone 7 didn't spark the sort of demand that it expected.

Speaking to Pocket-Lint, James Choi, marketing strategy and planning team director of LG Electronics, had this to say:

"From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected."

One of the reasons cited for the lack of demand is that the OS is a "little bit boring":

"For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to. We strongly feel that it has a strong potential even though the first push wasn't what everyone expected."

LG will however continue support Windows Phone 7 because the company, along with cellphone operators, feel a need for an alternatives OS to Android.

This is the first time that a handset vendor has spoken about sales of Windows Phone 7 handsets. Late in December 2010 Microsoft announced that 1.5 million handsets had been sold by manufacturers to retailers, but this gave us no clue as to how many had been sold to the public.

[UPDATE: A post on CNet points to a study that suggests that Windows 98, an OS that's long dead, manages to outpace Windows Phone 7 when it comes to traffic, and represents less than 0.5% of the traffic that iPhone and Android combined generate.]