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Hardware 2.0

Adrian Kingsley-Hughes

Mac OS usage share in decline

By | September 2, 2010, 4:37am PDT

When I look through NetMarketShare’s monthly reports of web usages, rather than concentrate on the numbers, I tend to look at the overall trends. The numbers are susceptible to all kinds of influences and anomalies, and I don’t have the time, energy or aptitude to apply statistical rigor to any analysis. Also, quite often you’re dealing with fractions of percentages. Trends are more reliable, and one trend that I’ve noticed is the declining Mac OS market share.

Apple’s Mac OS enjoyed an all-time high usage share of 5.33% back in March of this year, but since this it’s seen moth on month erosion of that down to 5.00% for August.

During the same period Windows has also suffered some losses, but a much smaller drop and a much smaller one compared to the massive 91% usage share it commands.

Now, over the same period Apple’s iOS platform has seen an increase, so it could be said that Apple is still gaining ground. But what’s worrying is that while Apple is keeping its eye on on the iOS spinning plate, the Mac OS plate has stopped spinning and it headed dirtwards.

Now, Apple did have an excellent Q3′10 results, and Mac sales were at an all-time high, up 33% on Q3′09, but it’s clear that Apple has shifted focus partly away from Mac OS and instead onto iOS. And why not. iOS sales mean greater iTunes sales and Apple sees a 30% cut for every app sold … iOS generates revenue for Apple on the back end.

Could iOS ever become the #2 OS? Right now, it seems like some day it could.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

Talkback Most Recent of 45 Talkback(s)

  • RE: Mac OS usage share in decline
    Err. Aren't you totally misinterpreting these numbers? If the population isn't fixed (it isn't) and there are new entrants (and there are) and these new entrants are in new sectors (like mobile for example) then the percentage for an OS can easily drop while it use continues to grow. It is hardly surprising that the Mac would see more of it's users start using these new platforms as the new platform more responsible is iOS, which is going to appeal to Mac users first.

    Think about it...
    ZDNet Gravatar
    Jeremy-UK
    2nd Sep 2010
  • No, he is right on
    @Jeremy-UK
    then the percentage for an OS can easily drop while it use continues to grow

    He wrote that Mac OS usage share declined. Which it did.
    ZDNet Gravatar
    NonZealot
    2nd Sep 2010
  • RE: Mac OS usage share in decline
    @NonZealot
    And thanks for confirming what I wrote earlier, that you don't have a clue what you are talking about. Please take a class in introductory statistics.
    Thanks.
    ZDNet Gravatar
    DeusXMachina
    2nd Sep 2010
    • Flagged
  • MacOS and iOS are NOT mutually exclusive
    @Jeremy-UK But why should MacOS and iOS be mutually exclusive? The fact that Mac users would "start using" iOS should not affect continued (or even new) usage of MacOS. They're made for different Apple products. If one Apple product is stealing business from another Apple product, then there should be concern because that results in more of an internal profit shift than overall growth. If anything, Apple's hope is that iOS and its non-PC products would boost the sale of Macs and Mac OS. That was certainly its strategy when iPods were first released.

    And if people are replacing their desktop activities with an iOS app, then it should apply equally to other OS's too, i.e. email.
    ZDNet Gravatar
    sdc100
    2nd Sep 2010
  • Longer term...
    There was a nice peak for Mac OS in the past year, but if you go to the top of the graph they are still up a full % in the 2 year frame, plus another % in iOS. So 2% total Apple growth in 2 years. Not exactly Dr. Evil take-over-the-world territory, but not a bad trend.
    ZDNet Gravatar
    gtvr
    2nd Sep 2010
  • as expected
    as the Linux usage surges you can expect Mac O$ to go down.
    ZDNet Gravatar
    Linux Geek
    2nd Sep 2010
  • can you point out where that linux "surge" is on that chart? lol..
    @Linux Geek - i see a linux share basically unchanged (very slightly down) over two years.. and still under 1%..
    ZDNet Gravatar
    doctorSpoc
    2nd Sep 2010
  • RE: Mac OS usage share in decline
    @Linux Geek Where is this surge? I have yet to find it. I see the same as doctorSpoc - basically unchanged, and while they celebrated brief periods of 1%, it has gone back under every time. Its market share is for all intents in purposes non-existent on desktops.

    Linux is fine for servers. It works okay on phones. It's great for embedded devices.

    But they still don't get the desktop.
    ZDNet Gravatar
    CobraA1
    2nd Sep 2010
  • Read Adrian's previous entry
    @Linux Geek

    And you'll see that iOS just surpassed Linux market share.
    ZDNet Gravatar
    Cylon Centurion
    2nd Sep 2010
  • Linux usage surge!!???
    @Linux Geek : Heee... Their is no Linux Usage Surge anywhere body!!! Except in your dream lol
    ZDNet Gravatar
    EricDeBerg
    2nd Sep 2010
  • RE: Mac OS usage share in decline
    @Linux Geek ROFL
    I'm as big a Linux-lover as anyone but even I have to admit that Linux has become a short term player destined to end up a niche geeky hobby rather than a full-fledged operating system vis-a-vis Windows and even OSX.

    I have to look at my Linux desktop investment as I look at my phone purchase - can I live with it for a year?
    ZDNet Gravatar
    Olderdan
    2nd Sep 2010
  • RE: Mac OS usage share in decline
    Can we get some articles now claiming that Mac OS is dead? You know, like you would normally do for Microsoft Windows.
    ZDNet Gravatar
    Loverock Davidson
    2nd Sep 2010
  • Actually
    @Loverock Davidson

    Windows is already dead. No use writing about such an old subject. It died when Jobs came back to Apple.
    ZDNet Gravatar
    sackbut
    2nd Sep 2010
  • RE: Mac OS usage share in decline
    @sackbut

    Nailed it! Windows (especially Windows 7) is completely dead. Nobody uses it, and nobody is buying new copies.

    What is this I dont even...
    ZDNet Gravatar
    The Horns
    3rd Sep 2010
  • RE: Mac OS usage share in decline
    Actually, this is a return to the 'good ol' days' of prediction the end of Apple, circa 1990-2000.
    "There are liars. There are damned liars. Then there are statistics." Samuel Clemens
    ZDNet Gravatar
    dheady@...
    2nd Sep 2010

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